At the annual KEEP Free Camp, the official marketing salon of Keep, SHOKZ, a leading brand of sports headphones, and KEEP, a leading brand of sports headphones, and KEEP, a global sports technology company, jointly announced that they had reached an in-depth cooperation. SHOKZ Sports Comfort Earphones will become Keep's official cooperation sports earphones. At the same time, the two sides will carry out all-round cooperation in many aspects such as online competitions, e-commerce shopping, new product releases and even circle cultivation.
SHOKZ Sports Comfort Headphones is a leading brand of sports headphones, with innovative acoustic technology that has been continuously developed to bring a unique in-ear listening experience, which has become exclusive to many sports people. SHOKZ sports comfort headphones have a strong lineup of spokespersons including marathon king star Kipchoge and four-time Tour de France champion Froome, and have also carried out in-depth cooperation with professional sports institutions including the Tour de France, the world-class professional road running club NN Running Team, the internationally renowned triathlon event brand Ironman China, the world-renowned collective fitness management brand Lesmills Les Mills China, and the China Professional Marathon Club E-House. Jointly develop high-performance sports headset products that are more suitable for sports people. The strong alliance with Keep, in addition to further consolidating the sports genes of the SHOKZ sports comfort headphones brand, will also better use Keep's sports technology platform to reach hundreds of millions of users of Keep, giving them the opportunity to understand and experience more professional sports headphones, and at the same time, it can also help the development of new products in the future.
Prior to this, Keep officially promoted the latest OpenFit in-ear Bluetooth headset released by KEEP Shokz Sports Comfort Headset, and was widely praised by Keep users. Subsequently, the two parties also joined hands in the Chengdu Marathon, Beijing Marathon and Guangzhou Marathon to jointly organize the online races of the Guangzhou Official Marathon, extending the focus on offline events to online, so that more users can participate in the carnival of the marathon in a lower threshold way. In the future, the two parties will continue to work together in product shopping guides and offline activities to bring more value to Keep's hundreds of millions of users.
At this KEEP free camp, Liu Yating, the head of brand marketing of SHOKZ sports comfort headphones, also delivered a keynote speech with the theme of "Voice for Outdoor Sports" and said: Shokz sports comfort headphones will continue to deepen the sports market, break the circle of crowds, and reach more pan-sports enthusiasts. In the future, it will also strive to create the first choice of sports headphones in the hearts of global consumers by supplementing product series and segments, increasing user contact points, and carrying out mass marketing.
Looking forward to the future, SHOKZ sports comfort headphones will expand more consumer groups with the hot sales of the new product OpenFit comfort zone. This product with an excellent sense of experience, with its comfortable wearing feeling and independent design of both ears, is extremely suitable for urban fit people, and has a high degree of compatibility with Keep users.
With the deepening of the cooperation between the two sides, in addition to more hardcore marathon, cross-country and cycling scenes, it is believed that the logo of SHOKZ sports comfort headphones will appear more and more frequently in gyms, yoga studios, Pilates training camps and other scenes, it will not only be a professional sports headphone brand, but also truly become the vane of the trend.