How many people still remember "Bosom Friend", "Story Club" and read these magazines, for the people of the era, the existence of these magazines has enriched people's leisure time and brought people great spiritual strength.
At the same time, in the era of no smartphones, it has broadened the knowledge horizons of many people, allowing people to jump out of the cramped space of reality and feel the beauty of the distant world and those unseen beautiful scenery.
For some people, these newspapers and magazines have even accompanied the growth of their entire youth, and they are the existence of extracurricular knowledge enlightenment and ideological enlightenment.
As a well-known magazine, it is undeniable that it has a strong readership, and it is not an exaggeration that in the era of the most developed paper media, everyone is looking forward to the update of the new issue of the magazine, and even now there are people who have half a wall of these magazines at home.
But now few people talk about these magazines anymore, and even few people buy these newspapers and magazines at home, and these magazines inevitably usher in a silent decline in the change of times.
So why did the once popular magazine end up in such a state where no one cares about it now? What is the situation now?
As a mythical existence in the domestic magazine and periodical industry, Reader's popularity spanned 40 years, and it was recognized as "Asia's No. 1 Journal" at its most popular time.
Although it is only a thin journal, the content on it covers many aspects, not only the current hot topics, different celebrity anecdotes, but also social, economic, cultural, scientific and technological aspects, almost each of which can bring different inspiration to different people.
For students who were in junior high school at that time, the content material in it can be said to be the essence of existence, and it has become the preferred material library for many people when writing essays.
At that time, the magazine was distributed in more than 90 countries around the world, and by 1993 it had a circulation of 3.5 million copies, and the "reader" sign was valued at 37 billion at the time.
In the 10 years from 2004 to 2014, newsstands sprung up like mushrooms, and one of the most popular magazines sold in these kiosks was The Reader.
In the later period, magazines such as "Youth Digest" and "Yilin", which were active in people's field of vision, almost all of them were similar to the "digest" publishing mode of "Reader".
However, after 2014, this well-known magazine began to show a phenomenon that was not in line with the development of the times, and its performance fell exponentially and sharply in just a few years, and high-level core employees continued to leave, and there was a very serious brain drain.
Some of the discussions about The Reader have also gradually moved in a volatile direction, and the saying that "you can't pay your salary if you can't pay it fast" has gradually circulated on the Internet.
In 2018, the data in the first half annual report released by the "Reader" group showed that its company's revenue decreased by 468%。
This dismal performance also shows that the magazine reading that once swept everyone's youth and had a huge inspiration has finally been lonely and extinguished after 40 years of eternal bloom.
Bosom Friend, like Reader, also has the same development trajectory, but the development of Bosom Friend is earlier than that of Reader, and the content of its publication is also very different from the positioning of Reader.
The magazine was founded in 1985, and the theme of its initial selection was "to go deep into life, to go deep into the family, and to go deep into the heart."
At the time of its initial establishment, its funds were only 30,000 yuan allocated by the Provincial Women's Federation.
So the editors who designed the newspaper themselves began to pedal their bicycles through the streets and alleys, and the routes were even spread all over the country.
Finally, with the desperate joint efforts of the editors, "Bosom Friend" finally emerged among the national periodicals and occupied a place.
However, the content of "Bosom Friend" that eventually became popular was controversial, and among the positive newspapers and magazines of the time, this magazine found a new way to capture a lot of readers with a "news documentary literary style".
The overall sinking content also made "Bosom Friend" accused of being shallow and sensational, and the content was kitsch, but no matter how much controversy there was, "Bosom Friend" did not cause any upset, and its value soared to 800 million in one fell swoop, and a new bosom friend empire completely rose.
In order to maintain its position, the magazine also began to use sky-high manuscript fees as bait to obtain exclusive popular content, and its manuscript fee reached 160 thousand.
During this period, because of a large number of fabricated false information and exaggerated descriptions, this magazine has actually suffered a lot of lawsuits, but it still maintains its original style and goes its own way, and finally inevitably ushered in the last touch of the bosom friend empire.
Among the popular magazines and periodicals in the past, there is another one that has to be mentioned is "Story Club", which can be said to be widely disseminated.
In the beginning, the content style of this magazine was relatively grand, and the subject matter was not so wide and diverse, and its original purpose was to popularize socialist education throughout the country.
But the stories that the editors could write were limited, so they began to go out into the masses, listen to the stories of the masses, and record them on the old-fashioned tape recorders of the time.
Later, with the change of times, the style of this magazine has also changed greatly, from textbook-style education to entertaining content.
From the previous fixed stories of big people, they have gradually entered the lives of ordinary people, and various folk tales, digestion, science fantasy and custom stories have appeared one after another, and this change has also completely opened up a broader market.
In 1985, the journal reached its peak since its founding, setting a record for the highest number of monolingual periodicals in the world, but this peak did not last long.
In the second year, its circulation decreased significantly, and the ** of a single book also rose, from two cents and four all the way to three cents, so the sales of "Story Club" were out of control on the road of **, and after 1988, it finally came to a state of loss.
Under such circumstances, the magazine began to seek variables and began to implement various market-oriented measures, and finally succeeded in turning over in 1995, ranking first in the circulation of domestic periodicals at that time.
After successfully finding a breakthrough, its circulation soared again, and in this situation, the magazine began to cooperate with various companies to place advertisements in the magazine.
The content of the advertisement is everything, so the later stories will be deeply criticized, because the people who buy this magazine to read the story are not only adults, but also many minors who buy it just to read the jokes in the magazine, and then tell it to others like a treasure.
However, no matter what kind of magazine it is, its former glory is no longer there, and there are many reasons why a once popular magazine eventually declined, and different magazines involve different factors.
But on the whole, one of the biggest common reasons behind its decline is the development of the Internet era, in today's era of developed Internet, electronic reading has gradually replaced paper reading, and has become the best way for people to obtain spiritual food.
In the fast-paced era, the newsstands on the street have gradually disappeared, and the scene of queuing to buy books is no longer seen on the street.
The impact of the Internet on the print media industry is endless.
Coupled with the rise of various romance ** and e-reading software, it is squeezing the living space of these magazines and periodicals, in the small square mobile phone, people can achieve the freedom of reading to the greatest extent.
Children who have grown up in the new era, some of them don't even know what magazines and periodicals are, and the reading of paper books may be more textbooks, and the rest of the extracurricular knowledge is obtained from electronic products.
So whether it is "Reader", which is used as writing material, or "Bosom Friend", which has a short and various sinking content, or "Story Meeting" that satisfies people's imaginationThey have gradually become the phased products of the times, and they have quietly declined.
In fact, not only newspapers and magazines have been affected, but offline bookstores have also been greatly impacted by the Internet, and more and more bookstores are inevitably facing the crisis of bankruptcy and closure.
In fact, bookstores have also tried to cater to the development of the times, combining leisure, entertainment and reading to attract readers, and the short-term brilliance of online celebrity bookstores is a proof of its attempted transformation.
But what is noncommittal is that the final effect is minimal, because when people's curiosity about online celebrity bookstores fades, they face the same dilemma as ordinary bookstores, unable to make ends meet, and no one cares.
In the next development, the existence of the Internet in people's lives will only become more and more extensive, and e-reading is eternal.
However, paper reading still has irreplaceable significance, and the existence of various sections such as the typesetting and book cover of paper books has a profound history and culture, and an indescribable beauty, which cannot be felt in electronic screens.
So sometimes, we may put down our mobile phones, tablets and other electronic products, and re-experience the charm of paper books, or we may have an incomparably wonderful feeling.
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