At the end of the year and the beginning of the year, it is the time when ** Radio and Television Station releases the "Wang Bomb Drama": 2021 is "Awakening Age", 2022 is "The World", and 2023 is "Hurricane". This time, it's "Flowers".
On December 27, 2023, the TV series "Flowers" landed on the CCTV TV drama channel (CCTV-8) of the main station, and the ratings exceeded 2% in just 10 minutes after the broadcast, showing the strong strength of high-quality dramas.
In the past few days of the New Year's Eve, many viewers and netizens have been immersed in the "Shanghai Taste" created by Jin Yucheng, the original author of "Flowers", and director Wong Kar-waiIn just one minute, there are several god-level shots".
From "The Awakening Age" to "The World", from "Hurricane" to "Flowers", in recent years, the main station's major dramas have gushed out, telling Chinese stories based on the multi-level and multi-dimensional times of the times, and constantly polishing the golden signboard of "big dramas watching the main station".
A TV series
In fact, it is a 30-episode "movie"?
The film-like texture and tight-paced narrative show the joys and sorrows, diligence and tenacity, wisdom and affection that people experience. On the Yellow River Road, all kinds of characters sing and I appear, and the staggered timeline from time to time connects the causes and consequences of the event, which is permeated with the atmosphere of the times during the take-off period of the market economy in the 90s of the 20th century, and also shows the vigorous vitality of the metropolis Shanghai.
During the period of change of the times, everyone seizes the opportunity to strive for progress, and there are desires and uneasiness hidden in the hustle and bustle, where there is endless prosperity and unlimited risks ......In the original work**, Jin Yucheng expresses the triviality of market life through almost white drawings, while the drama version of "Flowers" is colorful, thousands of purples and thousands of reds, and suspense, showing a typical "Wong Kar Wai style", like a visual feast: from the bustling restaurants on the Yellow River Road to the lights of thousands of homes by the Bund River, every frame is like a delicate picture, which makes the audience intoxicated.
The core of this drama begins with people and does not stop at people, and its vividness begins with images and does not stop at images. It pierces the lens into the dust of life, looks for small incisions in the context of life, captures the wonderful details of the pulse of life, restores the original appearance of the pulse of life, uses different silhouettes of life and unique individual feelings to refract the rolling torrent of social changes of the times, and sings the poetry of the times with the song of life. This is in line with the style of the main station to promote the creative tradition of realism, respect the laws of art, and uphold the spirit of craftsmen.
According to the data, as of 20 o'clock in the evening of January 1, a total of more than 500 mainstream ** have reported on the TV series "Flowers", and more than 1,990 *** have been disseminated and recommended. The play topped the list of 16 platforms on the whole network such as Kuyun and Maoyan, and the total number of logins on the list on Weibo was as high as 144, and the Weibo topic Drama Blossom read more than 18400 million times. On the short ** platform, "Flowers" has also been popular frequently, appearing on various hot lists 40 times, and the main topic of the same name has been read more than 2.3 billion times on Douyin. Netizens commented, "The unique style and production of this drama are extremely rare in domestic TV dramas, and its existence represents how exquisite and special the style can be in domestic boutique TV dramas." "The surface is light and the wind is light, and the undercurrent inside is surging, which is right for the taste." The Shanghainese version, there is no action scene, one move and one style is hidden between words, a generation of grandmasters, hearty. ”
"Nong Hello" and "Hello" are arranged
Serious literary adaptations of dramas interpret the world
In recent years, the main station has actively explored new directions and new paths for the film and television adaptation of excellent literary works, and on the basis of high-quality texts, it has further refined audio-visual presentation, artistic expression and value guidance, and launched a number of excellent works like "The World", "Installation" and "Flowers" that highlight the temperament of the times and release strong cultural attraction, realizing the two-way rush of literature and film and television art.
In 2012, as soon as "Flowers" was published, it was praised as the most Shanghainese after Zhang Ailing, and won the first Lu Xun Cultural Award the following year. In 2015, the book won the 9th Mao Dun Literature Award. The TV series adapted from such excellent works not only imperceptibly cultivates the audience's pursuit of elegant content, but also opens up a broader influence position for excellent literary works, triggering the same frequency resonance of the aesthetics and emotions of audiences of different ages.
As a "New Year's drama", the narrative mode of "Flowers" shows the fighting spirit of the Chinese nation by laying out the simple and true struggle of ordinary Chinese people, seeing through the development and changes of the times, and showing the fighting spirit of the Chinese nation, so as to stimulate the intimacy and presence of the audience.
Doing business pays attention to "style", "gimmick", "sprout", "human face", "scene" and "affection", and if these words are done well, the matter will be "settled". In the TV series, a few simple words in Shanghainese describe and summarize the style of Shanghai's commercial society, and it also makes the characters in the film want to come out. In addition to Shanghainese, the Shanghainese version of "Flowers" also appears in northern Jiangsu, Suzhou, Hangzhou and other dialects. This distinctive regional cultural feature not only injects fresh vitality into the TV series, but also makes the TV series more cultural, vividly presenting the characteristics of Shanghai as an immigrant city with all rivers and rivers.
In order to build a platform for the exchange of ideas, emotional dialogue and spiritual harmony with the audience, the main station carefully adjusted the arrangement strategy, and arranged two language versions on CCTV-8 to be staged at different times: immersively experience the "Shanghai flavor" in the afternoon, and listen to Mandarin in the evening, which effectively enhanced the recognition and love of the audience, especially the young people. Netizens commented that "'Bahuang' understands me" "This rich Shanghai style, not only the economic situation of the shopping mall, but also the fireworks atmosphere of the street corners and alleys, the tone is exquisite, this Shanghainese style is very accurate, I love to watch!".”
The performance of mainstream platforms is highlighted
The TV series of the main station has a high "gold content".
With the rapid development of mobile Internet technology and the influx of capital, the ecology of the TV drama industry has undergone great changes in recent years. After experiencing an all-round reform from the surface to the depth, from the part to the whole, the TV series of the main station has completed the three-step strategic adjustment of "creating high-quality products, occupying the high ground, and shaping the brand", accurately upgraded the dual-channel positioning of CCTV-1 "One Yellow" and CCTV-8 "Eight Yellow", and built an integrated operation pattern of "planning, investment, creation, broadcasting, and operation", fully releasing the leading role of the national mainstream platform, and continuing high-quality development.
The popularity of TV dramas on the main station has accumulated experience for the operation, production and marketing of high-quality domestic dramas, and boosted the stable output of more hot dramas, big dramas, and good dramas. A number of masterpieces with grand themes, lofty ideas, profound thoughts, exquisite production and far-reaching influence have been laid out one after another, showing the penetration of ideas, artistic appeal, mass communication and youth influence, and also highlighting the sense of presence of Chinese TV dramas and the intertextuality of the times.
Since the end of 2020, the main station has "unlocked" 4 TV drama list release activities. From 17 in the first year to 38 by the end of 2023, while the number of high-quality products continues to increase, the theme types are also more diverse, and the arrangement strategy is more scientific.
From 2021 to 2023, many reality-themed works that appear in the main station's film list have achieved a double harvest of word-of-mouth ratings. Statistics show that the repertoire of the "Big Drama Watch Main Station" contributes a quarter of the viewership share to the main station. These dramas are not only popular and hotly discussed by the whole people, but also won many iconic awards at home and abroad, which shows the gold content and forward-looking of the "big drama watching the main station".
For example, the TV series "The World", which is full of fireworks and human touch, won four "Golden Eagle Award" awards and five "Magnolia" awards in one fell swoop. It is particularly touching to the ordinary life painted with true feelings, setting the highest rating record in the eight years of CCTV-1** period. And "Hurricane" has created a group of vivid and vivid characters through a time span of more than 20 years, with reflection at the social level, and demonstrated the significance and value of the normalization of anti-crime and evil through tense dramatic conflicts, setting a new high ...... in the ratings of CCTV-8** in the past five years
On the screen, the story of "Flowers" has come to an end, and another urban family drama "If Running is My Life" adapted from Ji Jingrong** is ready to start. Look into the distance and firmly run towards hope. Go with your heart, and life will be sublimated. Let's look forward to more big dramas from the main station!
*: CMG observation.