Seeing that there is one week left before the Spring Festival, the ** of the Spring Festival stalls are gradually released. Whether it is Maoyan or other professional film critics, it is basically the movie "Hot and Hot" directed and starring Jia Ling at the top of the list, ** is almost above 3.5 billion, and some have higher expectations, thinking that it can reach 4 billion. 
What is surprising is that the bottom of these movies is "Mr. Red Carpet" co-created by Andy Lau and Ning Hao. Although Andy Lau is at the bottom, it makes people see that it may become a dark horse. The overall box office is very high, both inside and outside the industry are very optimistic, first of all, let's look at the box office given by the most professional lighthouse professional version**, "Hot and Hot", which ranks first, has more than 3.2 billion; followed by the comedy "Article 20" brought by Zhang Yimou's great family,* which reached 2.2 billion; Further down is Han Han and Shen Teng's "Flying Life 2", which can also break through the 2 billion mark. As for "Bear Infested", which is known as the goalkeeper of the Spring Festival every year, the box office has maintained a stable level, with 1.6 billion; may not even be able to break through 1 billion, and the bottom two are "Mr. Red Carpet" and "Let's Shake the Sun Together" starring Peng Yuchang. 
Among the ** given by film critics, the box office of "Hot and Hot" can actually reach 4.1 billion, the second is Han Han's "Flying Life 2", which is nearly 3 billion, and the bottom of this ** is Andy Lau's "Mr. Red Carpet", which is only more than 500 million. 
But anyway, on the whole, everyone is still very confident in this Spring Festival stall, and they have given a high ** for this year's box office performance. This is indeed a bold thing, the Spring Festival travel, into the cinema to watch movies, can not escape the situation of price increases, besides, during the Spring Festival, it is another annual time when all Chinese have to spend money even if it is expensive, which is already doomed to the box office of the movie will rise sharply. 
In addition, most of the movies released this year are family carnival genres, like last year, everyone will feel that the threshold of "The Wandering Earth 2" is a bit high, no matter which movie it is this year, it can make everyone sit in the cinema and laugh peacefully. It's just that the final box office of the movie will really go like **? Actually, it's really hard to say about this matter, because it seems that there is a dark horse in the Spring Festival stalls every year. The first echelon of marketing is violent, and I am afraid that there will be a backlash According to the major film critics, the three films "Article 20", "Hot and Hot" and "Flying Life 2" have been listed as the first echelon of this year's Spring Festival files, that is, these three movies will take away 60% or even more than 70% of the box office of this year's Spring Festival files. 
To be able to win so many box offices, the first thing to ensure is that these movies have an absolute advantage in the film schedule. Now that the competition for film scheduling is popular, these film producers directly issued a notice to the theater without saying a word, and the choice the theater can make is to agree or disagree. In this regard, in order to ensure a certain degree of fair competition during this year's Spring Festival, the China Film Association also issued a special notice to put an end to malicious competition. However, the movies that have spent the most money on marketing and publicity, and the theaters also want to make more money, so we see that Jia Ling, who has lost 100 pounds for the movie, has got more than 25% of the film schedule. 
Jia Ling, who has lost 100 pounds", these words have been tired of being seen by major netizens recently. From the moment Jia Ling shouted out this sentence, everyone wanted to know what Jia Ling looked like now. Health bloggers and fitness bloggers from all walks of life have analyzed how Jia Ling lost weight in a year. 
Jia Ling is becoming more and more old and spicy in marketing methods, and Zhang Xiaofei and Jia Ling's marketing can be seen more and more with the naked eye, no matter what kind of entry can be rubbed up. 
There is also Zhang Yimou's "Article 20", which is not a serious and good work with ingenuity and polishing for many years, and to put it bluntly, it is a movie that rubs ** traffic, and there is a lot of marketing, and Zhao Liying's sign language alone does not know how hard fans work to promote. 
However, I don't know if these filmmakers have ever thought that sometimes netizens are just the backbone, and there is too much marketing, which may invisibly play a backlash role. Everyone wants us to be tap water ourselves, and we take the initiative to promote and like a movie. Or, the marketing methods are a little more clever, and they invisibly brainwash everyone and make people unaware of it. Because once the marketing is done too much, in the end, everyone goes in and takes a look, the goods are not the right version, and the word-of-mouth will be worse and worse, and now no one is a fool, they are waiting for the first wave of word-of-mouth. For a movie, if you really want to create a miracle at the box office, the long-term effect is more important. Moreover, every Spring Festival, there always seems to be a dark horse who fights out of the encirclement. Every year, there are dark horses that may counterattack the Spring Festival file, and the movie that everyone is most optimistic about every year often does not come out on top, but the one that does not seem to be the most top-notch existence will counterattack. 
Jia Ling used to be the beneficiary of this matter, "Detective Chinatown 3", which was delayed for a year, Chen Sicheng drove the movie for more than two years, and lost to Jia Ling's "Hello, Li Huanying". Another year was in a similar situation, the final chapter of Ning Hao's crazy series brought together Huang Bo and Shen Teng, two big names in the comedy industry, but did not lose to "The Wandering Earth", which no one is optimistic about.
This matter has almost formed an iron law, and if you can't keep this year's Spring Festival stalls, you will follow this law, and "Mr. Red Carpet", which is at the bottom at the moment, will finally rely on word-of-mouth to counterattack.