The Spring Festival holiday has ended, and many pharmacies have begun to resume work. After more than a week of store closure, how to quickly increase online orders and return to normal business status?
Kangkang has sorted out 4 super practical tips for everyone, full of dry goods, hurry up and collect them.
01 Check your account status to ensure you have no worries about your business
Before resuming online business, make sure that the closure protection is closed.
In order to prevent long-term non-receipt of orders from affecting the weight, many O2O platforms have a closure protection function, which is generally enabled by pharmacies during the Spring Festival.
If the closure protection is always on, it will not be able to operate normally. So be sure to turn off the feature and reactivate your normal business status.
Don't forget to check your store's finances to make sure you can pay for prescriptions and other expenses to avoid missing orders due to arrears.
02 Use King Kong and posters to do a good job in opening publicity
Many pharmacies will issue a notice of closure before closing, and it is also important to notify customers when they open.
In addition to the common circle of friends and short ** forms, you can also use the platform King Kong area and poster area for opening publicity.
In particular, the King Kong area is a very eye-catching location at the top of the online store.
The first time customers open the pharmacy on their mobile phones, what they see is often the King Kong column, which can not only be used for category navigation, but also combined with the situation of the store to carry out certain first-class activity publicity.
03 Drainage and main drugs should be changed in time
The climate before the holiday is cold, nourishing and health care is the main category, and the eating habits during the New Year are mostly big fish and meat, high blood pressure, high blood lipids, fire and dampness, and digestive drugs are also one of the hot-selling categories.
The post-holiday season begins to warm, factories resume work, schools open, influenza, respiratory diseases, allergic rhinitis are high-incidence diseases in spring, and they are also the focus of prevention.
According to the previous data of Kang Paining Big Data Center**, the sales volume of antiviral, antipyretic and anti-inflammatory drugs has been at the forefront in February and March.
For example, ibuprofen and Four Seasons Antiviral Mixture are all best-selling drugs in spring.
Pharmacies can adjust the drainage and main drugs according to the specific conditions of spring and summer and local climate recovery to meet the seasonal drug demand.
04 Reasonable selection of platform activities to increase the weight of the store
If you want to increase orders, it is extremely important to increase the weight of the store.
During the Spring Festival, the weight of pharmacies may be more or less affected.
After the holiday, various O2O platforms will launch New Year's activities one after another, and by participating in platform activities, pharmacies can absorb a large amount of traffic in a short period of time, so as to quickly improve the ranking of stores.
Of course, activities often mean concessions, that is, the income of each order will decline, and even some will lose a little, which needs to be measured according to the pharmacies' own situation.
For new stores, or small stores that are not well ranked, Kangkang still recommends participating in some activities and giving priority to increasing the weight.
Only then can there be orders before there is a weight, first effectively increase the number of orders, and then adjust the activities to ensure income when the order volume is stable.