WeChat advertising innovation launchedMini Program advertisements are exempt from the development of intelligent access modeAt the same time, the threshold for opening the main traffic of Mini Programs has been lowered to help more small and medium-sized developers obtain monetization benefits.
In the smart access mode, developers can complete the launch of ads in about 5 minutes with 0** development and 3 simple steps, which greatly improves the monetization efficiency.
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Smart insertion recommendations
Based on the page structure of the Mini Program, the system will automatically calculate and recommend the most suitable combination of "placement ad types" for developers, eliminating the need for early advertising plan design and simplifying the ad access process.
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Preview edits in real-time
Different from the conventional autonomous access mode, the intelligent access mode does not need to go through the links of advertising embedding and version release testing, etc., developers can directly preview the ads in real time on the mobile terminal, and manually edit and adjust the position and type of ads, which greatly reduces the cost of debugging.
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No development is required
After the developer completes the preview using the intelligent access mode, according to the experience effect of the advertising space and the estimated revenue, it can simply select the appropriate advertising space, and confirm the opening of the advertisement with one click.
At present, the development-free intelligent access mode of Mini Program advertising has been fully opened; At the same time, in order to help more developers obtain traffic monetization benefits, the threshold for opening Mini Program traffic owners has been lowered from "cumulative unique users (UV) 1000" to "1000 unique users".Cumulative Unique User (UV) 500
Eligible developers can log in to the WeChat Official Accounts Platform, enter the [Traffic Owner - Advertising Management] page, and follow the prompts to complete the ad access in 3 steps.