The Song Dynasty poet Sun Daoxuan once wrote in "Bodhisattva Man: Mei": "When the wax is exhausted, the spring returns, and the cold flowers bloom again." This poem means that winter is coming to an end and spring is coming, and it also means that bitterness comes to an end.
Spring is people's expectation for a better life. The year 2023 that has just passed is not a smooth sailing year for practitioners in the smart home industry, and the word "involution" is frequently mentioned, whether it is real estate bidding, customer competition in the channel market, or the implementation of B-end project plans.
However, as an emerging and innovative industry, the smart home industry is far from the time of the winter, in summary, any industry development to a certain stage will occur "involution", this is the inevitable logic of the development of the industry, the mature outbreak of an industry, are to go from disorder to order, are to experience the baptism of the first war, "involution" will make the core competitiveness of the enterprise stronger, the competition in the smart home industry has also developed from technology PK, channel competition to the competition of comprehensive strength, "involution" It will make the strong stronger, insist on innovation, and never forget the original intention, so as to be able to keep the right and surprising.
The big waves wash the sand, the vicissitudes of the sea show the true character of the hero, and the "involution" is just a tempering that must be faced in front of real warriors.
Innovation and quality are the most effective ways to break the "involution" of industry development. Innovation is the foundation and background color of the development of smart home, from the date of birth, smart home, which integrates computer, communication, electrician, control, biometric Internet and other technologies of the industry is constantly innovating, from scratch, from there to good. For example, smart locks, smart clothes dryers, smart curtains, sensors, cameras, no main lights and other product lines are constantly innovating, realizing the consumption upgrade of the user side, expanding the inherent market scale, and promoting the rise of emerging brands. At the same time, the user interaction experience of the intelligent switch panel and the intelligent central control screen has been optimized. However, it should be noted that the purpose of innovation is to embody value, whether it is use value or emotional value, it is the core to solve user problems to a great extent. The industry should put an end to "pseudo-innovation", put an end to all kinds of "self-congratulatory scenarios", and shift from focusing on customers to focusing on users.
At the same time, the quality of products is actually particularly important to the industry, and it is also the core foundation for enterprises to build an evergreen business. Although there are indeed some "bad money driving out good money" phenomenon, this is only an extremely short process, and users will definitely pay for quality. This process has been staged in home appliances, home improvement, security and other industries.
In summary, there are always good and bad in the market, and there are always companies that make money and do not make money, in the face of reality, complaining and complaining is useless, we need to grow inward, care about the growth of employees, care about channel customers, and pay attention to product quality. In 2024, in the face of the changing market, it is recommended that manufacturers and distributors find the target market and core group that are in line with the strength and product positioning of the enterprise, temper the plan, do a good job in design and delivery, and do a good job in every project in a solid and serious manner.
Adhere to innovation, adhere to quality, and do not forget the original intention, in order to make the end of spring!
Summary of the development and innovation trends of the smart home industry in 2024. Don't miss out on this event!
March 19, 2024to"The original heart is like a rock, starting to a new one".as the theme2024 Smart Home UP Summit CSIA Smart Home Opening Ceremonywill beHangzhou Junshang Yunli HotelHeld.
From 2012 to 2024, the CSHIA Smart Home New Year Ceremony will continue to witness the evolution of the industry, drive industry change, create incremental value, and create differentiated competitiveness. The 2024 Smart Home UP Summit CSIA Smart Home New Year's Ceremony will focus on core topics such as the integration of the whole ecological industry, the intelligent creation of the whole scene space, and the innovation of smart home services, and bring a centralized display of the latest innovative products.