Last year, WM Motor collapsed, and the sound of firecrackers during the Spring Festival in 2024 has not yet passed, and a shocking news spread quickly in the automobile circle: Gaohe Automobile announced that it would suspend production for 6 months. It is rumored that Gaohe Automobile announced this major decision on the first day of construction after the Spring Festival on February 18. While wages will continue to be paid to employees before February 18, starting March 15, employees who remain at Hi-Hop will only receive basic salaries, and employees after March 15 will only receive basic salaries in Shanghai.
At present, this news has not been officially confirmed and responded to by the Gaohe side. But before, there were occasional rumors of Gaohe, and Gaohe had come out to "refute rumors", saying that the company had only encountered some difficulties and had not really fallen. However, after a field survey in Beijing, Shanghai and other regions, it was found that the Gaohe Automobile stores in Shanghai have been basically closed, and most of the stores in Beijing have also been closed and cannot be sold.
With the revelation of **, although the official did not confirm the news, many ** people and consumers already have the answer in their hearts. This not only makes the industry worry about its future development, but even makes many consumers question the fate of the new energy industry's new car manufacturers. Everyone is worried about whether they have just chosen a car they like, and then they will face the embarrassing situation of "the company is bankrupt and there is no way to sell it". According to this, a blogger expressed his opinion, he said in **: The best way to choose new energy vehicles is to buy a car brand with a large enterprise. In the past two years, the competition in the new energy vehicle market has been too fierce, and if it is only a private enterprise, the car manufacturing industry chain to factory construction, store channel construction and technology research and development investment are all starting from scratch. State-owned enterprises have mature store channels and after-sales service systems, as well as their own production plants, which can better integrate the industrial chain and have huge advantages in capital investment, so compared with the new energy brands of private enterprises, the new energy brands of those state-owned enterprises will be more reassuring.
Subsequently, the blogger listed the core new energy brands of major state-owned enterprises that are worthy of trust and selection, and took a closer look, with FAW's Hongqi and Pentium; Chang'an's Deep Blue, Qiyuan, AVATAR; Chery's star journey, shortcuts, etc. There is no "Wei Xiaoli" and Huawei's "Jie" series. It can be seen that without the support of state-owned enterprises, even if there are sales and holdings now, bloggers cannot be too "optimistic", after all, how beautiful Evergrande was back then, in the end, it only ended up like this.
In this era of fierce competition in new energy vehicles, it is indeed difficult for private enterprises to go far without a strong state-owned enterprise as support. Most of the scenery is only temporary, and obsolescence seems to be the norm, but as a consumer, you still don't want to see too many of these happens, after all, it is a disservice to the automotive industry and consumers.