Many consumers find that the ** of domestic cars seems to be getting higher and higher, and they are no longer as close to the people as in the past. According to statistics, in January 2023, the average price of self-owned brand bicycles has reached 14710,000, an increase of 1 compared to the same period in 2022520,000. So why?
There are many reasons for the domestic car ***. First of all, with the progress of automobile technology and the improvement of consumers' requirements for vehicle performance and quality, domestic cars have also begun to transform to high-end. Car companies have launched high-quality, high-configuration models, such as BYD's Yangwang, the Great Wall's Tank 500 and the Hybrid Tank 700, etc., the launch of these high-end brands not only enhances the brand image and market position of car companies, but also enhances the premium ability of car brands.
Secondly, from a market perspective, as consumers' car purchase budgets rise, the demand for high-quality, high-configuration models is also increasing. According to the report, compared with 2021, the proportion of users with a car purchase budget of less than 100,000 in 2023 has decreased significantly, while the proportion of users in the range of 20 500,000 has decreased from 407% to 541%。This shows that more and more consumers are beginning to pursue higher quality and higher-configuration models, which also provides market space for domestic cars to increase prices.
However, the increase in the price of domestic cars does not mean that consumers cannot afford cost-effective models. In fact, while the price is rising, domestic cars are also constantly improving their quality and technical level. Models such as BYD Qin PLUS Champion Edition and Wuling Starlight are still very cost-effective choices, and have obvious advantages compared with joint venture cars in the same price range. These models are not only close to the people, but also have high competitiveness in terms of performance and configuration.
At the same time, the share of joint venture vehicles in the market is gradually decreasing. This is not only because of the continuous improvement of the quality and technical level of domestic cars, but also because joint venture cars may have been inflated in the past. Now, with the intensification of market competition and the improvement of consumers' requirements for the cost performance of vehicles, joint venture cars have to be reduced** to attract consumers. This also makes domestic cars have more competitive advantages in the first place.
Of course, there is still a gap between domestic cars and joint venture cars. In terms of some key technologies and brand influence, there is still some room for improvement in domestic cars. Overall, however, Chinese cars have made great progress and are gradually narrowing the gap with joint venture cars.
Although the ** of domestic cars is indeed in**, behind this is the dual impact of quality improvement and market trends. For consumers, although the cost of buying a car may increase, they can also get a higher quality and higher-equipped model choice. If you think what I said is useful, please like and follow and support, and see you next time!