It's hot and cold!
On February 17, the 14th National Winter Games kicked off in Hulunbuir, Inner Mongolia, marking China's ice and snow sports to a new height. At the same time, the "ice and snow fever" in the Daxinganling forest area of Inner Mongolia ushered in a new climax.
In Mordoga, we saw fairytale landscapes and appreciated the charm of ice and snow culture. In the summer, we will come back to experience a different scenery. "Brother Second" from the Beijing Wrangler Off-road Riders Club said excitedly.
When I was traveling in Nanji Village in Xuwen County, Zhanjiang City, Guangdong Province, I heard that Lengji Village is the coldest place in China, so I immediately set off from the southern tip of the motherland to the northern end, which can be regarded as fulfilling one of my wishes. "Mr. Chen, from Guangdong, really experienced a cold hunting trip in the Daxinganling forest area of Inner Mongolia.
Tourists who have been to the Daxing'an Mountains forest area in Inner Mongolia are all amazed by its vast forests and beautiful scenery. The forest area in winter has not lost color because of the cold temperature, and the rare landscapes such as snow scenes, ice sculptures, rime, and ice waterfalls have become the reasons for tourists to choose winter forest areas.
Since 2023, ice and snow tourism has continued to heat up, and the large ice and snow, large forests and large wetlands in the Daxinganling Forest Area of Inner Mongolia have given the most valuable potential for the development of the tourism industry, allowing "cold" resources to release "hot" vitality.
Make the ice and snow into a boutique.
Walking into China Lengji Village, rows of neat courtyards are scattered, and the elaborate ice and snow landscapes are ......vividOn January 18th, the opening ceremony of the ice and snow park of "China Lengji Village, the colder the more enjoyable" was held in the scenic area of Lengji Village in China, showing the unique charm and ice and snow culture of the Daxinganling Forest Area in Inner Mongolia to the outside world.
Tiezi, today let's talk about a few reasons why you must check in to China Lengji Village this winter, where you can experience what is the real winter", "This year, China's Lengji Village has been comprehensively upgraded, and all facilities have been renovated", "The first staff ice and snow sculpture competition in the forest area is held here", ......In Lengji Village, China, the local Internet celebrity "Sen Xiong" in the forest area used the Douyin platform to promote winter tourism in the forest area to netizens across the country through the Douyin platform.
Ice and snow are also mountains of gold and silver. In the past year, Inner Mongolia Forest Industry Group has given full play to the advantages of lucid waters and lush mountains and ice and snow resources, relying on a good ecological environment, rich cultural heritage and rich tourism resources, accelerating the pace of cultural tourism project construction, improving the level of cultural tourism services, developing characteristic cultural tourism products, and promoting the high-quality development of the eco-tourism industry.
China Lengji Village is located in the Jinlin Forest Farm of Jinhe Forest Industry Company of Inner Mongolia Forest Industry Group, where the lowest temperature has reached minus 58, hence the name of China Lengji Village. In 2023, the China Lengji Village Tourism Construction Project will be jointly built by Forest Industry Group, Inner Mongolia Cultural Tourism Group and Genhe City**, becoming a practice site and a high-quality eco-tourism destination of "lucid waters and lush mountains are invaluable assets, and ice and snow are also invaluable assets". The planned area of the project is 1692 hectares, with ice and snow parks, boutique homestays, commercial blocks, "forest memory" exhibition area, "Lin Shen sees the deer" customized tour, "Linhai Snow Field" adventure tour, "Jungle Secret Land" research tour, "Secret Land Crossing" customized tour, "Photography and Autumn" tour as the main formats, showing the unique ice and snow charm and rich tourism resources of the forest area.
I came to China Lengji Village on Douyin, and it was the first time I came here, not only to feel the cold, but also to feel the warmth of the forest area. The scenery is good, the air is good, and I will come again if I have the chance. Ms. Liu, a tourist from Fujian, said excitedly.
The winter here is too cold, but the scenery is really beautiful, I didn't expect to see ice and snow sculptures, and I hope to be the first guest to stay here when the park opens. Ms. Liu, from Sichuan, is full of praise for China's Lengji Village.
Born because of the forest and prosperous because of the cold, China Lengji Village is presented to visitors with a new look after upgrading, deeply integrating forests, ice and snow, and folk customs, making products and high-quality products from the ice and snow, and becoming another tourist check-in point in the forest area, attracting a large number of tourists to visit and check in.
Ignite the passion of winter in the woods.
Ice dragon boat races, snow caterpillars, tandem plows, ice pumping, ice bowling, ......On January 5, 417 athletes from 35 teams of various units of the Inner Mongolia Forest Industry Group staged the speed and passion on the ice and snow in the ice and snow playground of Lengji Village in China.
On the field, shouts and cheers came one after another, and the participants were full of spirit and high morale, enjoying the fun of ice and snow sports. With the opportunity of the "14th Winter" held in Hulunbuir, Inner Mongolia Forest Industry Group relies on unique ice and snow resources and unique folk culture to develop the winter tourism market and make a big article on ice and snow sports.
One, two, one, two......"Come on! "Come on! ”
Just after the Spring Festival, colorful flags fluttered and crowded on the landscape avenue of the Party Building Cultural Square of Ganhe Forest Industry Company, and the cheers and shouts were endless. The temperature of minus 31 could not freeze the enthusiasm of cadres and workers to chase ice and snow and enjoy sports. At the "Meet in the Fourteenth Winter" Employee Fun Games of Ganhe Forest Industry Company, 110 members of 12 teams showed their skills in the five major projects of "Ice and Snow Confrontation - Tug-of-War Competition", "Ice and Snow Collision - Bowling Competition", "Ice and Snow Competition - Relay Competition", "Ice and Snow Forward - Snow Dragon Boat Competition" and "Ice and Snow Puzzle - Guessing Lantern Riddles".
I participated in the snow tug-of-war and snow dragon boat race today, and it was so enjoyable. "Employees Fan Bowen and Jiang Hao had fun in the ice and snow. The rich and colorful ice and snow events have made more and more people have a strong interest in ice and snow sports, and at the same time, they have also added momentum to ice and snow tourism, so that the winter tourism in the Daxinganling forest area of Inner Mongolia continues to heat up.
Nowadays, the popularity of outdoor sports such as skiing, ice skating, and ice and snow appreciation has not decreased, and new forms of ice and snow tourism such as "ice and snow + sports", "ice and snow + hot springs" and "ice and snow + parent-child" have emerged in an endless stream.
Under the premise of protecting the ecology, Inner Mongolia Forest Industry Group actively explores the path of ecological value conversion, and strives to transform lucid waters and lush mountains and ice and snow into gold and silver mountains. The group has established a database of tourism resources in Inner Mongolia Daxinganling, and set up a tourism marketing matrix team composed of 300 people in Inner Mongolia. Build a self-leading matrix in the Daxing'an Mountains forest area of Inner Mongolia, make good use of employee publicity methods, and promote and publicize the cultural tourism resources of the forest area with high frequency. Hold a skills competition for tourism practitioners (commentators) in forest areas and a short competition for tourism practitioners in "lucid waters and lush mountains, seeking beauty and prosperity" to explore the characteristic cultural connotation of forest areas. Actively participate in tourism, health care, research promotion and festival activities held by the state, autonomous region and Hulunbuir, and display the rich tourism resources of the Daxinganling forest area of Inner Mongolia. In the next step, the group will be based on the advantages of eco-tourism resources, and strive to build the tourism brand of "Inner Mongolia Daxinganling" through the integration of tourism and culture, health care, catering, sports, research and learning, and forest economy.
Let the "cold resources" become "hot industry", turn the "head back customer" into "return customer", the industrial dividend spawned by the ice and snow economy, let the workers here lose the "wood bowl" and hold the "cornucopia", a more vibrant, more charming, more potential Inner Mongolia Daxinganling forest area is booming.
*: China Green Times.