More and more urban people are beginning to realize the importance of rural revitalization, and at the same time, more and more rural people are beginning to welcome the integration of urban civilization. As a responsible enterprise, Wanda Plaza actively participates in this great cause and has launched a series of rural revitalization activities across the country. Wanda Plaza is not only a shopping mall, but also an enterprise that actively participates in social responsibility. We are committed to connecting cities and rural areas, promoting rural revitalization, and enabling cities and rural areas to develop together.
In response to the call for rural revitalization, the North District of Wanda Plaza has played an active role in the integration of urban and rural areas through a series of wonderful activities. A total of 148 rural revitalization themed markets were held throughout the year, bringing urban people into the countryside, gaining an in-depth understanding of rural culture and experiencing the charm of rural life. At the same time, in the Eastern District, Wanda Plaza has created a unique offline market IP with the theme of "Good Market in the East". Through the holding of 157 special agricultural products fairs, the sales and development of local agricultural products have been promoted. These fairs not only attract the attention of urban consumers, but also provide more sales channels and opportunities for rural farmers.
In the west area of Wanda Plaza, the "Rural Revitalization of the West" live broadcast room was launched, which opened up new sales channels for rural products in the form of e-commerce live broadcast. Through 72 wonderful live broadcasts to help farmers, more than 1,000 agricultural products were displayed, from local products to handicrafts, all of which reflected the unique charm of the countryside. These live broadcasts not only attracted a large number of viewers, but also successfully facilitated the sale of 2,414 agricultural commodities, injecting new vitality into the development of the rural economy.
The North District of Wanda Plaza actively advocates the inheritance and development of intangible cultural heritage, organically combines these precious cultural resources with commercial plazas, and brings the charm of intangible cultural heritage to the city center. In the North District, we hold as many as 170 intangible cultural heritage exhibitions every year, inviting more than 2,000 intangible cultural heritage inheritors and craftsmen to the square to witness the inheritance of cultural heritage. These activities attracted about 2.4 million participants, allowing more people to understand and experience the profound connotation of intangible cultural heritage. In the Eastern District, we carried out an activity with the theme of "Seeking the Light of China and Protecting Intangible Cultural Heritage Craftsmen", aiming to promote intangible cultural heritage culture and inherit the spirit of craftsmen. Through more than 1,130 intangible cultural heritage activities, we not only demonstrated the unique charm of intangible cultural heritage skills to the public, but also provided a platform for more than 300 famous calligraphers and painters to showcase their talents and celebrate the arrival of the New Year.
In the North District, we have created a unique "Go to the Countryside" talent recruitment fair, which has linked more than 20,000 companies and provided opportunities for nearly 160,000 jobs. These companies come from a variety of industries, covering agriculture, tourism, manufacturing and other fields, providing workers with a rich variety of employment options. Through this series of recruitment activities, we have helped workers find suitable jobs for them, so that they can stay in their hometowns and contribute to rural revitalization.
In the "Girls Come On" program, Wanda Plaza has joined hands with the China Social Welfare Association and Ai Xiaoya to raise funds for girls in underdeveloped areas and provide them with better education and living conditions. At the same time, we joined hands with the national players of the women's volleyball team to send sports love to rural children, improve their physical fitness, and enhance their self-confidence.
Wanda Plaza is not only a place for consumption, but also a carrier of rural revitalization. We will continue to strengthen our beliefs, continue to innovate, and contribute to the promotion of rural revitalization. Let's work together to build a beautiful countryside and create a better future!