On January 9, Xin Aiqing from Dashu Liuzhuang Village, Xiongxian County, Xiong'an New District, sorted out the goods in his "Zicheng" rock sugar gourd store. Photo by Hebei ** reporter Cao Zheng.
On January 26, Xin Aiqing from Dashu Liuzhuang Village, Xiongxian County, Xiong'an New District, had just returned to Xiong'an from the rock sugar gourd processing factory in Shandong, and came to his own "Seed Cheng" rock sugar gourd store non-stop.
The Spring Festival is approaching, and now it has entered the peak season of production and sales, and the rock sugar gourd in our big tree Liuzhuang Village has to be supplied to all places. When it comes to the "sweet" industry in his hometown, Xin Aiqing is proud.
Starting from September every year, the production and sales of rock sugar gourds in Dashu Liuzhuang Village gradually enter the peak season and continue until March of the following year. During this time, in Dashu Liuzhuang Village, rock sugar gourd was the absolute protagonist. Walking on the village road, you can see trucks lining up to deliver hawthorns, cold chain vehicles waiting to deliver goods, and the staff of many rock sugar gourd processing factories on both sides of the road are busy.
As a well-known "rock sugar gourd village", the history of rock sugar gourd production in Dashu Liuzhuang Village can be traced back to more than 100 years ago. Now there are more than 5,000 people in the village, and two-thirds of them are engaged in industries related to rock sugar gourds. In addition to the many rock sugar gourd processing factories opened in the village, there are many villagers who pass on this "sweetness" to all parts of the country.
Xin Aiqing's parents have been engaged in the production and processing of rock sugar gourds for most of their lives. Since Xin Aiqing was sensible, she helped the family to remove seeds and string sugar gourds. "When I was seventeen or eighteen years old, I told my parents that I would never buy and sell rock sugar gourds in my life. In the early years, Xin Aiqing watched her parents get up at two or three o'clock in the middle of the night to clean hawthorns, wear skewers, boil sugar, and then push the cart to walk the streets and alleys to sell, and felt that it was too hard. So, when his parents wanted him to take over the deal, he refused without hesitation.
Later, seeing that the villagers in the village who were buying and selling rock sugar gourds were getting more and more prosperous, Xin Aiqing was tempted. In 2009, he walked into the world of rock sugar gourds. Starting from a family workshop, it gradually has its own processing plant, supplier, and cold chain vehicle.
After many years of operation, Xin Aiqing has worked hard to study the characteristics and taste of hawthorn from different origins, and then "tailored" the products according to the tastes of consumers in different regions.
Consumers in Northeast China prefer rock sugar gourds that are large and red in color. Consumers in the Beijing-Tianjin-Hebei region pay attention to taste, and Xin Aiqing chooses hawthorn grown in the Yanshan Mountains, which is soft and glutinous, and does not change color when dipped in sugar. Southern consumers have a sweet taste, so he chooses the improved hawthorn variety.
At present, the main varieties ordered by the orderers are traditional large skewers and small skewers such as hawthorn original, hawthorn glutinous rice, hawthorn bean paste, etc. Xin Aiqing said that the Internet celebrity skewers are now selling very well.
More and more consumers are more concerned about health and environmental protection, so we have upgraded our products and developed boxed small strings of rock sugar gourds. Breaking the public's perception of the traditional large string of rock sugar gourds, Xin Aiqing's processing factory has launched more than 40 varieties of innovative products such as strawberries, white glutinous rice, and hawthorn skewers. He also found that handmade rock sugar gourds have gradually become a fashion for young people to gather, and many young people buy hawthorn, corers and bamboo sticks online. So, he "sold" the rock sugar gourd online - using social platforms to live sell. Now, Xin Aiqing** has hundreds of orders every day to buy homemade rock sugar gourd materials and tools.
I felt the pulse of the market, and the sales channel opened up all of a sudden. Customers in Hebei, Beijing, Tianjin, Harbin, Xinjiang, Shandong and Shanghai have come to order. Xin Aiqing's "Seed Cheng" rock sugar gourd factory in the village ships an average of 6,000 pieces a day, which cannot meet the market demand at all. He also built processing plants in two hawthorn producing areas in Xinglong, Hebei and Pingyi, Shandong. "Now several factories ship an average of more than 100,000 pieces a day. Xin Aiqing said.
Our Xiong'an rock sugar gourd was sold as far as South Korea. Xin Aiqing is very proud to be able to sell rock sugar gourds abroad, "which shows that the quality of our products has been recognized by more people." ”
It is not easy for a rock sugar gourd to drift across the ocean to overseas, but also to ensure the quality. To this end, Xin Aiqing hired a scientific research team to specialize in the quick-freezing technology of rock sugar gourd. "In the future, we will also ship fresh hawthorn fruits directly to the site, make and sell them on site. Xin Aiqing has begun to plan the development direction of the "sweet" career in the future. (Hebei ** reporter Cao Zheng Liu Guangyu).
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