Here is the Emei Mountain, which has the title of "the world's green tea ** production area", not only has beautiful scenery and splendid Buddhist culture, but also has the same name as the mountain "Emei Mountain Tea";This is one of the world's tea origins, and the Emei Xueya Tea Base in the core area has carried many stories of "tea" from ancient times to the present. In 2023, "Emei Snow Buds" will travel all over the country with the story of "tea" with the revitalization of cultural tourism in Mount Emei, and the fragrance will float around the world.
"Emei Snow Buds" Alpine Ecological Organic Tea Garden.
Spring shows the charm of "tea" culture that has been inherited through the ages
On February 21, 2023, on the second day of the second lunar month, the "dragon raises its head", at the "Emei Snow Buds" alpine ecological organic tea base at an altitude of more than 1,000 meters, the Emei Mountain Chaoshan Mining Festival and the 3rd Emei Snow Bud Opening Garden Picking Festival were held in Xueya Village. With the rumbling drums and the heart-wrenching shouting mountain, as well as the "Emei Snow Bud Panruo Tea Party" and the worship of the tea god "Pugong" activities, the most beautiful picking season of the annual "Emei Snow Buds" was opened, showing the charm of the "tea" culture that has been inherited through the ages.
Drumming and shouting mountains, opening the garden and picking new ones.
On the same day, the "Emei Snow Buds" organic tea base was awarded the plaques of "Emei Culture and Tourism Human Resources Service Industrial Park Branch", "Peng Wenzhi Skill Master Studio" and "Internet Celebrity Live Broadcast Base". The first batch of new tea of "Emei Snow Buds" was listed in the "Emei Snow Buds" stores of major commercial banks across the country on February 26.
On March 16, the newly upgraded "Emei Snow Bud Zen Tea", "Emei Snow Bud Organic Tea" and Emei Snow Bud "Play, Tea, Zen" three special products were officially released at the 2023 Emei Mountain Cultural Tourism Product Conference held in Chengdu.
On March 21, during the spring equinox, He Qun, general manager of Emei Xueya Group, was invited by the Sichuan Academy of Social Sciences to bring Emei Xueya and Panruo Tea Party to Tianfu Think Tank to give a keynote speech on "One Mountain, One Tea Family", from the four topics of "One Mountain, One Tea, One Enterprise, and One Lesson", to explain the charm of "Emei Snow Buds" to the researchers and graduate students of Tianfu Think Tank, and share the hard work of Emeishan people to care for traditional tea culture with ingenuity and quality, and to create Sichuan tea culture self-confidence and unique quality.
On April 19th, the Emei Snow Bud Prajna Tea Party was held in Wannian Temple, Big Buddha Monastery, Jinding and other places, and held the "Reading Zen Words in the Forest, Jue Tong Certificate Tea Ceremony" Pranya Tea Party in the Xixin Institute and the First Hall, which once again showed the unique charm of the traditional culture of Mount Emei "Tea Zen One Taste" to visitors.
From May 10th to 11th, "Emei Snow Bud" tea and "Pranya Tea Party" were on the "China Brand Expo" in Shanghai and the "12th Sichuan International Tea Expo" in Chengdu. Emei Snow Bud Green Tea "Zen Heart" won the title of "Gold Medal Tea" in the first Sichuan International Tea Industry Expo (Sichuan and Chongqing) "Gold Medal Tea" selection.
On May 26, the "Emei Snow Bud Cup" 2023 National Bridge Championship kicked off at the foot of Mount Emei, and "Emei Snow Bud" appeared on the scene as the only officially designated tea for the competition.
Xia tells the world the story of "one mountain and one tea".
On June 7, 2023, the "19th China (Shenzhen) International Cultural Industry Expo" was grandly opened, and the "Emei Snow Bud" tea appeared again with the "Pranya Tea Party", telling the story of "One Mountain and One Tea" to the world.
On June 16, at the opening ceremony of the 4th International (Leshan) Green Tea Conference and the 5th China Tea Township Emeishan International Tea Culture Expo and Trade Fair with the theme of "Emei Mountain Tea World Sharing", the heads of the two major tea enterprises of "Emei Xueya" and "West Lake Longjing" signed a strategic partnership agreement under the witness of tea experts from all over the world and their counterparts in the tea industry inside and outside the province, and opened the linkage to build China's green tea "Longjing Village in the East and Xueya Village in the West" The brand highland promotes the new journey of tea culture inheritance and innovation and development of the tea industry.
Showcasing the Emei tea ceremony culture in Bulgaria.
From June 23rd to 27th, the "Emei Snow Buds" team led by Wang Dong, Secretary of the Party Committee and Chairman of Emeishan Tourism Co., Ltd., accompanied by He Qun, General Manager of Emei Snow Bud Tea Industry Group, went abroad and participated in the "Tea and the World" series of activities sponsored by the Ministry of Culture and Tourism and carried out in more than 40 countries around the world, and successively displayed the "Emei Snow Buds" black tea, flower tea, green tea and other products and the "Emei Snow Buds Pranya Tea Party" in Bulgaria and Romania , to the world friends to convey the unique Emei Mountain Zen tea culture.
On June 30, Shen Lingli, deputy general manager of Emei Snow Bud Tea Industry Group, was invited to attend the 2nd China-Europe Landmark Product Cooperation Conference and delivered a keynote speech on the representative brand of "Emei Mountain Tea" "Emei Snow Bud".
On July 7th, the Beautiful Metropolitan Area Summer Resort Tourism Development Conference was held in Chengdu, and He Qun, general manager of Emei Xueya Tea Industry Group, was invited to participate in the conference and at the round table forum, with the topic of how to "further develop the summer resort economy", to show the world the "summer resort in the picture scroll" Mount Emei.
On July 17, Peng Wenzhi, deputy general manager of Emei Xueya Tea Industry Group, was invited to participate in the 2023 Sichuan Leshan Camp of the "China Root-Seeking Journey" summer camp for overseas Chinese teenagers, and told overseas Chinese teenagers about the long history of Chinese tea and the status of Sichuan tea in Chinese tea, as well as the story of "One Mountain, One Tea, Emei Snow Bud" with the title of "Sichuan Tea Emei School".
On August 19, the 23rd round of the Chinese Super League Chengdu Rongcheng vs Wuhan Three Towns match officially kicked off at Phoenix Mountain Stadium, which was once listed as the only designated tea for the Provincial Games, and once again became the designated tea of Chengdu Rongcheng Football Club, and launched a cool and comfortable "Emei Snow Bud" cold brew tea to help Sichuan Province's "sports and cultural tourism".
Autumn toast the world with a cup of "Chinese tea" from Mount Emei
On September 27, 2023, the high-profile 19th Asian Games in Hangzhou kicked off. "Emei Snow Buds" appeared at the "Hangzhou National Famous Mountains and Rivers Famous Garden Exhibition" with the oriental charm of the "Pranya Tea Party" with oriental charm, toasting the world with a cup of eternal Zen tea from Mount Emei, China, and joining hands with "Longjing" to write a new chapter of the Chinese green tea brand of "Longjing in the east and snow buds in the west".
The "Emei Snow Bud Tea Party" was held in Wannian Temple
On October 1st, "Emei Snow Buds" performed "Emei Snow Buds Tea Party" in the "Only Emei Mountain" Drama Fantasy City, showing visitors the graceful and profound oriental charm of "Zen Tea Integration".
On October 23rd, the Chongyang Ascending Prayer Activity and the "Emei Snow Bud Tea Party" were held in Mount Emei Wannian Temple. Wishing the world's mothers a long and healthy life, attracting the majority of tourists to participate in the experience, and promoting the traditional Chinese virtues of respecting, filial piety and love for the elderly.
On October 29, the 2023 "Shu Yun Craftsman" selection activity was announced, and Yu Shiqi, the "Emei Snow Bud" tea master who won the title of "Chengdu Technical Expert" in 2022, was named the honorary title of "Shu Yun Craftsman" in 2023, once again writing a new chapter in the spirit of "craftsman" of Emei Snow Bud.
On November 27, the 1273 "Book of Tea" Tea Party and the 2023 "Zuogui Award" Tea Communicator Award Ceremony hosted by the Beijing International Peace Culture Association and undertaken by the China Tea Culture Promotion Special Project were held at the National Library Art Center.
Winter likes to watch the "Emei Snow Buds" tea industry show on stage
On December 7, 2023, the direct sales department of "Emei Xueya" Company won the honor of "Sichuan Provincial Staff Democratic Management Demonstration Team". In 2023, the company's direct sales department exceeded the annual sales task, an increase of 65% compared to the same period in 202273%, which has made a positive contribution to the development of "Emei Snow Bud" tea industry and the brand promotion of "Emei Mountain" tea.
On December 8, the press conference of the 25th Emeishan Ice and Snow Hot Spring Festival and the Emeishan Tourism Marketing Symposium of "Welcoming the Year of the Dragon and New Formats" were held in Emeishan City. "Emei Snow Bud Prajna Tea Party" showed the unique Zen tea culture of Mount Emei to more than 200 people from provincial and municipal cultural and tourism related associations, travel agencies in the forefront of ticket booking, travel line providers outside the province, research institutions, and Emei Mountain "Internet celebrity" tour guides and ** representatives, and He Qun made a recommendation speech.
On December 13, in the first Emei CCB Cup "China Alpine High-end Green Tea" Most Beautiful Promotion Officer Selection Activity, "Emei Snow Buds" Alpine Ecological Tea Garden won the first place in the most beautiful tea garden, the company's employee Hu Dongmei won the first prize of the most beautiful tea artist, Yu Shiqi and Chen Wei won the second prize of the most beautiful ingenuity tea man, and Yangmei won the third prize of the most beautiful tea artist.
On December 20, Emei Xueya's "Watching Mountains and Reading the Sea" won the silver medal in the tea brand innovation design special competition of the 2023 "Rainbow Cup" Tianfu Baodao Industrial Design Competition Award Ceremony and Design Week Opening Event. He Qun received the award and spoke on behalf of the "Emei Xueya" company, shared the design concept, and spread the brand culture of "Emei Xueya".
In 2023, "Emei Xueya" will expand its marketing outlets by 61 and organize more than 30 dealer and internal trainings to improve the professional skills and customer satisfaction of sales staff. We continue to do a good job in the service and maintenance of cooperative units such as China Tea and Chuanhong Group, and have formed strategic cooperative relations with Longjing Village in Hangzhou City and Chengdu Rongcheng Football Club, opening up a new way for the diversified combination of tea culture.
2024 has quietly arrived, and in the face of the brilliant achievements made in 2023, the "Emei Xueya" tea industry is even more energetic, and continues to hold high the banner of the "Emei Mountain Tea" brand to the whole country and the world, and create new brilliance for creating world-class high-quality tea.
Lin Liwentu).