"In 2023, all the people of Jinzhao will work together to adhere to the differentiated strategy of old house decoration and achieve continuous growth in performance again. In this regard, Dai Jiangping, chairman of the decoration group, said that "adhering to the differentiated strategy of old house decoration" is the only way for the decoration to cross the cycle in the fierce external competition and industry involution and achieve sustainable growth in performance. It is also a sufficient basis for us to continue to enhance our brand influence and lead the future development. "In the old house decoration track, insisting on the old decoration and the community operation of the smart home are our two major subdivisions and deep cultivation strategies. For today's people, one thing is done to the end! Doing a good job of word-of-mouth is our eternal original intention! ”
On February 1, 2024, at the 2023 Awards Ceremony and 2024 New Year Annual Meeting of Jinchao Decoration Group with the theme of "Today's Era, Leading the Future", Dai Jiangping, Chairman of Jinchao Decoration Group, reported the good results in 2023 with all Jinchao people and consumers and **, and clearly clarified the development plan for 2024. Cloth a new bureau, grab the start, and vow to bring consumers a new healthy home decoration experience.
In 2023, Ingram Micro will complete the industrial and product upgrades, and successfully transform to high-end private domain home furnishing customization, further accelerating the integration and upgrading of home decoration and the first chain. The style integration of decoration design, cabinets, wooden doors, and whole-house customization that truly meets consumers' needs has also brought great empowerment to its conversion ability and brand influence of landing signing.
At the end of 2023, Jinchao Decoration will continue to upgrade the "Old House Decoration Design Creative Center and Old House Decoration Experience Center", build a diversified benchmark engineering experience scene, complete product service scene, and improve and update the combination of more ** and self-selected products; The newly upgraded model room creates an immersive life scene and creates a new decoration real-life experience for consumers.
In the past year, Jinchao Decoration has also done a lot of "big things" that lead the development of the industry and innovation and change. Jointly with Chaoyangmen Street, Dongcheng District, Beijing, to launch the "Silver Age Home" public welfare model room to promote the social communication of decoration for the elderly; The industry standard of "Residential Decoration and Decoration Design Standard for Aging" initiated by the company was officially approved and entered into the compilation.
The overall market competition is becoming more and more intense, and it is not enough to achieve a clear strategic positioning and optimize services, the most important thing is to provide consumers with more valuable products. In the involution market, high cost performance and quality-price ratio are the foundation for customers to choose products. At the meeting, Dai Xianyan, deputy general manager of Jinchao Decoration Group, said that after gaining insight into the upgrading demands of home improvement users for healthy decoration, Jinchao Decoration accelerated the pace of product research and development, actively responded to the market, and launched 99900 new healthy decorations. Provide customers with a value-for-money home improvement consumption experience. Let customers choose today is equivalent to choosing health.
99900 new healthy decoration takes sound, light, water, electricity, taste, color, material and shape as the 8 pillars of health, solves the pain points of home decoration, takes the 6 major guarantees and construction technology with core advantages as the support point, and joins hands with the first-line 4A brands to ensure health from the source, and solves the corresponding home decoration pain points from multiple perspectives such as health and safety, comfortable experience, and convenient life, so that consumers can enjoy the healthy decoration of the whole house without leaving home.
Once the product is listed, it has reached 2000+ sales in a short period of time, which has been widely recognized by consumers. It has also continued to attract the industry's best and many strategic partners to explore and observe. It is believed that 99900 healthy new products will bloom in 2024, because this is not only in line with the development trend of the home improvement industry, but also matches consumer demand, and the market has also given a large enough positive feedback to today's decoration.
Dai Jiangping, chairman of the board of directors, mentioned for the group plan for 2024, "In 2024, Jinchao Decoration will still adhere to the differentiated strategy of old house decoration, take the upgrade of healthy complete products, completion and delivery service upgrades, etc., to create a big IP in the old house decoration expert industry, lay out omni-channel traffic promotion, and strive to complete a 5%-10% increase in the transaction rate." In order to make the home decoration more convincing, Jinchao Decoration will also create a "project acceptance and delivery ceremony" service in 2024 to further improve the "good reputation". This is a self-innovation that has once again comprehensively improved the image of the construction site and the quality of project delivery after winning the honor of "Enterprise Standard Leader" issued by the China Building Decoration Association.
In addition, "optimizing the internal management system" is also an important part of improving the service quality of enterprises. For a long time, digital management has been a long-term strategy for today's decoration, in order to achieve refined management, timely find and solve problems, improve production efficiency, and reduce resource waste and internal friction.
In this regard, Dai Jiangping emphasized that in 2024, Jinchao Decoration will continue to comprehensively deepen digital management, and at the same time increase investment in research and development of new products and new processes. In addition, we will focus on the construction of talent system, provide more training and development opportunities for employees, help employees improve their skills and abilities, and make employee income growth a corporate responsibility and habit.
It is believed that in the future, today's decoration can lead more "innovation and innovation" to continue to happen.