The power of women cannot be underestimated, and Chen Xiaoying is a typical example. From a factory worker to the president of Shentong, and then to fighting side by side with Ma Yun, her career can be said to have soared.
Even after selling Shentong to Ma Yun, she did not fall silent, but made a comeback and created a wealth of 10 billion yuan again. Chen Xiaoying's identity as a strong woman is indisputable.
So, how did this "express queen" with a fortune of tens of billions achieve her life?
Chen Xiaoying, a little sister in Tonglu County, the hometown of China's private express delivery, was born in Tonglu County in 1976 with a long history and beautiful natural scenery. Her family life is not wealthy, her father died young, and her mother shoulders the support of the whole family.
In order to make the family's life better, her brother Chen Dejun dropped out of school after graduating from junior high school and went to an apprenticeship with an old carpenter, and his meager income was used to support the family every month.
Like her brother, Chen Xiaoying also gave up her studies early and began working in a printing and dyeing factory in Hangzhou. Although life is hard, she has always cared about her family and hopes to make money through her own efforts to send it home.
Fortunately, in the printing and dyeing factory, she met Nie Tengfei, who was connected to the same fate. Nie Tengfei's family is poor and has no opportunity to go to school, but he knows that only by his own efforts can he change his fate.
Their story, full of hard work and hope, has become a model for China's private express delivery industry.
Chen Xiaoying believes that opportunities always favor those who are willing to put in the effort. Because of his cheerful personality and diligent and hard-working attitude, Nie Tengfei won the appreciation of the owner of the printing and dyeing factory and won the heart of Chen Xiaoying.
They are of similar age, have similar family backgrounds, and have a lot of topics in common. With the help of the workers, they naturally came together and became an enviable pair of golden boys and girls.
They got married in the collective life of a printing and dyeing factory, and Nie Tengfei's sense of responsibility was strengthened. He realized that the printing and dyeing factory was not his long-term place, and he needed to find a better way out for his small family and relatives.
Seize the opportunity and start from scratch. In the 90s of the last century, with the deepening of China's economic system reform and reform and opening up, with the demographic dividend, China's foreign industry has developed rapidly, especially the import and export business in Shanghai and Hangzhou is very hot.
At that time, Chen Xiaoying and Nie Tengfei were still working hard in the printing and dyeing factory, but with their keen business sense, they soon discovered a business opportunity. It was 1993, and the printing and dyeing factory received more than 20 orders from American merchants, but because the port of departure was in Shanghai, in order to ensure the smooth exit of the goods, the customs declaration form had to arrive in Shanghai the next day.
Although Hangzhou and Shanghai are very close, in the early 90s of the last century, the postal service was still a dominant situation, and it usually took two or three days to get from Hangzhou to Shanghai.
Don't rest on your laurels and seize the opportunity, as Nie Tengfei, the owner of the printing and dyeing factory in the 90s, was. The post could not meet his needs, so he chose to deliver it himself.
He boarded the train to Shanghai, delivered the customs declaration to the terminal, and saved a lot of freight. His wife, Chen Xiaoying, calculated with him and found that after deducting the round-trip expenses, he could earn 70% of the ** per order.
This profit made the couple decide to quit their jobs and devote themselves to the industry. Soon, they brought their relatives and friends into the group, including Zhan Jisheng, Nie Tengyun and Chen Dejun.
Zhan Jisheng and Nie Tengyun later founded Tiantian Express and Yunda Express respectively, and became the bigwigs of the express transportation industry. Now the well-known express companies such as Post, Yunda, Tiantian, Baishi, Shentong, Zhongtong, J&T, etc., actually have a close chain behind them to link them together.
Entrepreneurship is a gamble, Nie Tengfei and his workers with courage and determination, opened a new chapter in China's private express delivery. In one year, they changed from assembly line workers to bosses with more than 2 million assets.
Although the process was arduous, they made the right decision. Compared with now, 20,000 yuan in the 90s is equivalent to more than 2 million yuan today, which is enough to make their lives richer.
Their stories tell us that as long as we have dreams, determination, and courage, we will be able to realize our entrepreneurial dreams.
Profiting from the source network, Chen Xiaoying and his wife established "Sheng Tong", which is the predecessor of Shentong, although they are often regarded as **, they still persevere. Chen Xiaoying and Nie Tengfei seized the opportunity to actively expand their business, and it only took two years for Shentong to complete the distribution of express stations in Jiangsu, Zhejiang and Shanghai.
In the 90s, it can be said that Shentong is the world, they created a precedent for the domestic private express delivery market, and are the first private express delivery company in China. Chen Xiaoying and Nie Tengfei's careers are thriving, and when they returned to their hometown, the couple drove a car, and their relatives in their hometown were also proud of it, and even set off firecrackers at the head of the village.
After their careers were successful, Chen Xiaoying and Nie Tengfei wanted to take the villagers to make a fortune together, and they recruited many fellow villagers from their hometown Tonglu to lead everyone to get rich together.
Express Queen"Career success, husband and wife love, life is satisfactory. However, fate ruthlessly took the person she loved the most. At that time, she was only 22 years old, and her husband died unexpectedly, leaving behind their common effort - Shentong.
Despite the lucrative courier industry, the company's elders are disgruntled. After the death of her husband, Chen Xiaoying was forced to become strong, took over Shentong with the help of her brother, and began a difficult road to leadership.
At this moment, a young man walked into her life, he was Xi Chunyang, the chairman of the later Tiantian Express. Xi Chunyang used to be Nie Tengfei's driver, and gave Chen Xiaoying a lot of help, and the two fell in love for a long time and entered the palace of marriage.
At this time, Shentong Express Company has sprung up like mushrooms after a rain, and the market competition is becoming increasingly fierce. In addition to with"Two links and one reach"and other traditional competitors, but also need to compete with the rapidly rising Guangdong SF Express for market share.
In order to maintain its leading position in the private express delivery industry, Shentong needs to open up new paths in order to stand out from many competitors. Although the departure of the company's veterans has caused Shentong to lose many outstanding talents, and it is difficult to reproduce the glory of the past, unlike other express companies, Shentong has a brand effect that other companies do not have by virtue of the reputation accumulated over the years.
In order to expand their market share, Chen Xiaoying and her brother Chen Dejun found another way and creatively created a franchise system in the express delivery industry. They believe that although there were many private express delivery companies at that time, most of them were small in scale and had a poor reputation, making it difficult to form a climate.
Therefore, if you choose to join Shentong, you can use Shentong's brand to expand your business scope, bear your own risks and bear your own profits and losses, and only need to pay the security deposit, envelope fee and transit delivery fee to the headquarters every year.
This decision of the brother and sister duo was used as a reference by many later industries, and it was also considered a very clever move.
Chen Xiaoying Shentong quickly occupied the market with the franchise model, with more than 4,000 stores, providing 50,000 social jobs and an average daily business volume of 1.5 million, becoming a leader in the private transportation industry.
However, the franchise model has also brought many problems, such as unconstrained business behavior, declining service quality, and frequent customer complaints, which have affected the overall reputation of Shentong.
On May 10, 2003, **.com was established, opening the era of online shopping in China, and the rise of e-commerce has brought new opportunities to the express delivery industry. Both Shentong and YTO see this market potential.
In 2005, Zhang Xiaojuan and Yu Weijiao, the founders of YTO, approached Ma Yun to discuss cooperation, but Ma Yun, as the founder of **, is also a shrewd businessman, and the two sides started a tug-of-war on the ** issue.
Ma Yun realized that the high level of postal express delivery will affect the expansion of the territory, so he chose to cooperate with the private express delivery companies in Tonglu County, and cooperated with 8 yuan, which broke the "rules" of the private express delivery companies in Tonglu County, and also obtained rich returns.
With the growing growth of **, more and more companies want to get a piece of the pie, and Jack Ma continues to reduce express delivery** to attract more users. In order to improve the user experience, the ** platform added logistics tracking services in 2007, but many courier companies were not optimistic about this at that time.
However, the Chen brothers and sisters are very optimistic about the development of the first class, in the opposition of other shareholders, Chen Xiaoying insisted on his own point of view, invested a lot of money to establish a national distribution center, the establishment of a unified express information management system.
On the occasion of Tmall Double 11 in 2009, Chen Xiaoying and Chen Dejun, brothers and sisters, successfully grabbed the express delivery market with a price far below the market price.
Chen Xiaoying and Chen Dejun At that time, in order to be able to catch the first express train, Shentong released 2** of 7 yuan, although this move discouraged other home express delivery, it also contributed to the successful cooperation with Ali.
In 2009, Shentong signed a strategic cooperation agreement with Alibaba, and since then, the number of orders of Shentong has increased year by year. In 2012, Shentong started with 1600 million yuan ** acquired Zhan Jisheng's Tiantian Express, and Chen Xiaoying's current husband Xi Chunyang served as the chairman of Tiantian Express.
On December 30, 2016, Shentong Express was listed on the backdoor of Addison, and Chen Xiaoying and her brother Chen Dejun rang the bell of the Shenzhen ** Exchange together, so far, Chen Xiaoying, the "queen of express delivery", officially entered the public's sight.
Through the listing, Chen Xiaoying will obtain a wealth of 11 billion yuan, which can be ranked among the top 30 female billionaires in China, and the shares of Shentong held by his brother Chen Dejun plus the cash paid by Addison are also as much as 11.7 billion yuan.
In March 2019, the Chen siblings were 46600 million yuan **, sell their own express company 146% of the shares, the owner of the takeover is Alibaba.
In August 2019, Alibaba Group won with 998.2 billion yuan ** acquired Shentong 3135% of the shares, Ali with 4605% of the shares became the new owner of Shentong, which also allowed Chen Xiaoying to successfully achieve another increase in wealth.
Under pressure from many parties, the Chen brothers and sisters wisely cashed out 14.6 billion yuan in their own company and chose to return to their hometown, which is an extremely wonderful decision. Prior to this, Shentong's market share had grown from 16 between 2014 and 20158% slipped to 124%, and in 2016, it fell to 104%, even after the backdoor listing, it has not returned to its past glory.
Shentong's decline is affected by a number of factors, one of which is the failure of the franchise model to transform into direct sales in a timely manner, and more importantly, the fierce market competition. As we all know, the express delivery industry is highly competitive, and there are"Accessible in all directions", as well as SF, JD.com, J&T, Tiantian, etc., the Chen brothers and sisters are facing multiple pressures, and their market share is gradually shrinking.
Although Chen Xiaoying withdrew from Shentong, she did not give up on the construction of a business empire. She has a total of 9 fully controlled and affiliated companies under her name, such as Hangzhou Ruizhao Holdings, Hangzhou Changtong Investment Management Partnership, etc., in addition, she also holds 49% of the shares of Tiantian Express, which is a veritable winner in life.
Chen Xiaoying, who returned to her hometown, did not relax, she chose to start a business again, creating a new business myth. Chen Xiaoying has a keen insight into the market, and this time she chose to start with the most common umbrella.
There are many umbrella brands on the market, and the market is saturated, so how did Chen Xiaoying earn 20 billion yuan again in such a market environment?
The umbrella designed by Chen Xiaoying is not only unique in shape, but also has incomparable superiority in performance. She adds a reflective feature to make it safer for you to go out at night.
Using the lotus leaf bionic principle layer, the water droplets on the umbrella will dry as soon as you shake it, and you don't have to worry about getting the carpet wet. With excellent marketing strategies and strong financial support, Chen Xiaoying's brand umbrella stands out among many umbrella brands and causes huge repercussions when it is listed.
With her extraordinary courage and intelligence, Chen Xiaoying made a profit of 20 billion yuan, and successfully ranked 60th on the Hurun Report in 2020. Not only that, she is also a philanthropist with a sense of social responsibility, and donated 40 million yuan to Zhejiang University in 2016 to set up education and medicine, contributing to social welfare undertakings.
Whether in business or philanthropy, Chen Xiaoying has demonstrated her charm and influence in a unique way.
Chen Xiaoying's story is like an inspirational drama, full of challenges and perseverance. Despite the many difficulties she encountered on the road of life, she has always been indomitable and courageous.
The young widower, she did not immerse herself in pain, but chose to cheer up and protect the couple's hard work. In the crisis of her mid-life career, she showed great courage and determination, not only successfully overcoming the difficulties, but also achieving the feat of making a comeback and returning to her hometown.
We may not be able to replicate Chen Xiaoying's path to success, but her wisdom and spirit are worth learning from. She taught us to seize the opportunity, not to be afraid of hardship, and not to give up halfway.
Even if you encounter great difficulties, learn to pick yourself up from your grief and be strong again. I hope we can all be like Chen Xiaoying, no matter how big the wind and rain are, we can be unswerving and forge ahead.