The 2024 DENZA Auto User Communication Day is about to usher in the 2024 Lunar New Year, and at this special time node, DENZA also held a grand event with car owners. In this event, DENZA also showed the past achievements of DENZA to the car owners, demonstrated the co-creation activities of the car owners, and the senior executives personally explained why DENZA is a new luxury technology brand for the car owners and guests, so let's take a look at the quantitative changes, qualitative changes and outward changes of DENZA together.
What is quantitative change? Friends who are familiar with DENZA Auto know that the DENZA brand has not been established for a long time, but it is in just a few years through strong technical capabilities and strategies. DENZA has achieved a quantitative change in stores, with more than 350 stores nationwide; DENZA also achieved a quantitative change in sales, with the DENZA D9 winning the annual sales championship in the MPV market; In addition, the overall sales volume will reach 130,000 units in 2023, and the cumulative number of users will exceed 150,000, becoming a well-deserved king of volume change, and completely rewriting the MPV market pattern.
In addition to the quantitative changes mentioned to help the DENZA brand grow rapidly, DENZA has also accelerated in terms of qualitative changes, transforming from a previous disruptor in the luxury market to a leader in the new luxury technology brand, providing users with more complete and easy-to-use car functions. Among them, the DENZA N7 ranks among the "first echelon of intelligent driving" with its strength, realizing the continuous elongation of the diameter of the high-end circle, so that more car owners know DENZA, like DENZA, and buy DENZA. These qualitative changes have also helped consumers have a new understanding of BYD's intelligence and helped DENZA new cars go global.
Starting from 2023, a variety of DENZA Auto models will go abroad to participate in international auto shows, which has accelerated the internationalization strategy and has received wide attention and praise from users in many countries and regions. In addition to these achievements, DENZA Auto has also announced some new strategies for 2024 and the current situation, among which the most interesting ones are the iteration of new cars and brand upgrades. So, how will DENZA Auto continue to change quantitatively, qualitatively, and outwardly in 2024?
The first is the trend of quantitative change, DENZA will bring facelifts to the D9 and N7, and the vehicle will not only add new black technology, but also further expand the product matrix and increase the amount of channel layout to obtain growth. The qualitative change will usher in the iteration of model software, and intelligent driving functions such as city navigation and light map mode will be launched one after another, strengthening the leading position of intelligent driving, showing the leading trend of intelligent driving, and advancing from "king of categories" to "king of brands". In 2024, DENZA will sell in Hong Kong and Macao, further accelerating its globalization strategy and allowing more users to experience the advantages of DENZA.
In 2023, DENZA Auto held 1,116 owner orientation sessions, 1,800 DENZA weekends, and 77 "owner face-to-face" activities to respond to user needs and insist on co-creation and sharing with users. At this year's User Communication Day, DENZA Auto specially prepared a "New Year Gift Package" full of sincerity and worth 100 million yuan, which not only met the needs of audio-visual entertainment on the way home during the Spring Festival, but also helped to return home safely.