Recently, a large number of foreigners have emerged on the Xiaohongshu platform, holding white paper with the words "listen to persuasion" written on the paper.
The neat and uniform action originated from a ** on TikTok. said that Xiaohongshu netizens can effectively help posters transform their appearance.
The influx of overseas users into domestic social platforms reflects that TikTok can already influence the fashion and trend of foreigners to a certain extent.
Through the popularity of TikTok, it can be seen that there is still a huge space for foreign traffic pools to be explored.
As the number of domestic Internet users approaches the ceiling, overseas traffic is expected to flood into China with TikTok as a window. At that time, domestic Internet platforms will usher in new development opportunities.
Before that, people need to think about how to break down the "walls" that prevent traffic from flowing to different regions if the world is seen as a huge pool of traffic.
Author |Fan One.
Edit |Fang Yuan.
On January 25, a netizen with an IP address from Lithuania posted a post titled "Help Me Change" on the Xiaohongshu platform.
She wrote in broken Chinese in the copy: I am 16 years old, 170 cm tall, I want to change, but for a long time I have been bullied because of my appearance, I want a fresh start.
In the accompanying picture, she shows her whole body, half body, and face from different angles. , she has a serious expression, holding a piece of white paper to her chest with both hands, and writing "Listen to persuasion".
Recently, a large number of such overseas users have emerged on the Xiaohongshu platform.
Most of their copy starts with an identity and then says what they want to do to change their style. The tone is polite and blunt, full of witty tones.
The movements in the accompanying picture are also uniform, and all hands on their chests hold a white piece of paper with "listen to persuasion" written on it.
Most of these overseas users are women, but there are also men.
They come from all over the world, with IP addresses in the United States, Canada, France, the United Kingdom, Germany, Spain, Belgium and other countries.
No matter where the poster comes from, Xiaohongshu users will give warm and sincere advice. The advice is comprehensive, covering makeup, outfits, body shape, hairstyle, accessories, complexion, etc.
A black lady with the screen name Doryyy, after listening to the advice, she put on bright clothes, put on **jewelry, and posted adjusted feedback ** for three days in a row. She said that the opinions of netizens were quick and effective.
In the face of a large number of foreign users posting, Xiaohongshu users exclaimed, why can "listening to persuasion" be popular abroad?
The starting point of this trend is TikTok.
A few days ago, a blogger posted on TikTok about "Xiaohongshu Appearance Transformation"**, which includes cases where the image of the characters before and after the transformation is hugely different.
* Caused a huge response, a large number of overseas netizens flocked to the Xiaohongshu platform to seek transformation, and posted their feelings on TikTok.
After experiencing it, overseas netizens reminded in the TikTok comment area that before the transformation, you need to endure the insults of Chinese poetry, such as throwing your mop-like skirt far away.
But this reminder did not make overseas netizens flinch, and more and more people joined this transnational action and flocked to Xiaohongshu for transformation.
Foreign netizens rushed into Xiaohongshu to "listen to persuasion", reflecting that TikTok is influencing the fashion style of overseas young people.
Since Douyin exploded in China, as the international version of Douyin, TikTok began to expand overseas and rose rapidly in many countries around the world.
Among them, the United States is the number one country that has become the number one TikTok user. However, when TikTok first came out in the United States, it was faced with scolding from all walks of life, and almost everyone waited for it to end miserably.
But the Americans clearly underestimated the "magic" of TikTok. With the interest recommendation algorithm, TikTok allows users to continuously see the ** they are interested in, so that they can quickly indulge in it.
Just a month later, TikTok swept the United States amid a wave of scolding.
Young people in the U.S. are the main force of TikTok users. Third-party statistics show that as of 2022, the penetration rate of TikTok among Americans aged 13-17 is as high as 67%, while the majority of users are concentrated between the ages of 18-23.
In the eyes of local young people, Facebook is like a student at Harvard University, on the platform, users should have a good start, and then get married and post cute children's **. Twitter, on the other hand, is full of divergent opinions.
And TikTok, as the opposite of meaning and reason, can bring more fun to young Americans. Nowadays, TikTok** has become an important part of the daily life of many young Americans.
TikTok has also led the fashion and trend of Americans many times with the popularity of young people.
During the pandemic, the TikTok platform arose the challenge of glass-wiping cross-dressing. The user is dressed ordinary or even sloppy, holding a towel in front of the mirror and repeatedly wiping the mirror, and the towel is up and down, and the user in the mirror has become a delicately dressed image.
Statistics show that in January, the number of times mirrors in Americans' homes are wiped increased by 10,000%.
TikTok has also swayed the trend among young people in many countries around the world.
In 2021, there was a wave of paper book reading on the TikTok platform. A large number of overseas netizens commented, shared, and recommended books on TikTok in the form of short **.
In **, they transformed all the emotions accumulated during the reading of the book into Oscar-level acting skills, some people staged howling and crying, some people were speechless and choking, and some people played the second female while reading.
This kind of "reading instant reaction" short** has a special label, that is, booktok. So far, the topic has been viewed 196.3 billion times.
This traffic has also sparked a phenomenal boom in the North American publishing industry. In 2021, a total of 98With 2.5 billion printed books, it became the best-selling year for American books since 2004.
Many American bookstores have even opened a special exhibition area of BookTok, displaying the books that have exploded on TikTok, almost all of which are **fiction**.
With the momentum of development, TikTok is influencing the fashion and trend of local young people.
Whether it is Xiaohongshu's "listen to persuasion" action or the trend of paper book reading among young people in Europe and the United States, it all stems from TikTok's promotion of overseas traffic.
In the past, when talking about traffic, people usually added the word "domestic" in front of it.
Douyin has attracted a large number of young and middle-aged people, as well as some elderly users, and the number of daily active users has exceeded 1 billion in 2023.
Xiaohongshu's main users are first- and second-tier young people, and the number of daily active users has exceeded 100 million.
Pinduoduo, as a gathering place for users in third- and fourth-tier cities, has 39.8 billion daily active users.
In addition, there are Internet platforms such as Jingdong and **Kuaishou, which gather traffic.
Traffic exists both domestically and abroad.
Pinduoduo's overseas version of temu went overseas to the United States, targeting remote areas outside Hollywood and New York, that is, outside the fifth ring road of the American version.
Today, temu has more than 100 million active users in the United States with the participation of sinking users. The success of temu has made people see the huge scale of overseas traffic.
The explosion of TikTok in the United States has made people see the traffic of American user groups.
If you think of everyone as traffic, then the world is a huge pool of traffic. It's just that for a long time, there has been an invisible "wall" between domestic traffic pools and overseas traffic pools.
Zuckerberg once mentioned in his speech that although China occupied the world's largest Internet market in the past, it was like a "parallel world", where outside companies could not get in, and inside companies could not get out, but TikTok changed all that.
What TikTok has done is to break the "wall" between domestic and overseas traffic pools. In the context of domestic traffic saturation, this is exactly what domestic Internet platforms need.
As a national-level online platform, the number of users of Douyin has almost peaked. According to Lei Feng, Xiaohongshu has set a daily activity target of 1 in 2023400 million, but it has not been realized as of December 28, 2023.
As early as 2022, Pinduoduo CEO Chen Lei pointed out in the ** meeting after the financial report that it is inevitable that Pinduoduo's overall user growth will slow down.
Whether it is a platform, a platform, or an e-commerce platform, users are always the driving force for the platform to continue to develop, and only on the basis of continuous growth of users, the platform will have more development opportunities.
With TikTok as a window, domestic Internet platforms may be expected to usher in more overseas traffic.