Kunpeng Project
The real first domestic mobile phone is not only Apple, but who else?
Although Apple has become China's biggest competitor, what exactly is a domestic product?
At the end of 2023, major research companies have successively announced China's mobile** sales rankings, and there is a very special phenomenon: many analysts agree that Apple dominates China's mobile** market, while other Chinese mobile** companies say that the domestic sales champion is simply nonsense.
Canalys, BCI, IDC, all rank Apple as the largest mobile phone manufacturer in China in 2023, and it's clear that they won't lie on this issue, and the iPhone is also very popular in China, so they won't be rash either.
However, the ranking from 2 to 5 is very messy: one company took second place in the Chinese handheld device market, while other analysts eliminated the Chinese handheld device from the 5th place; Some analysts don't put several other brands at the top of the list, but some rank them at No. 2 on the list. From the ranking of China's mobile phone brands by these analysts, it can be seen that the performance of Chinese mobile phone manufacturers on the list is very arbitrary.
For China's mobile market, analysts have different views on the mobile market, mainly because there are various situations in the market: some are divided according to the manufacturer's shipments, some are divided according to sales, and some are divided according to activity; Some are divided by the number of active people, some by sales; Some are pressed to be old, pressed to be new, and also pressed to be old.
In addition, there is also a lot of profit in this, and these research companies rely on these companies to make a living, and some research companies get domestic funds, so they rank first, and those that don't get money will be put last.
In recent years, the competition of domestic manufacturers has become more and more fierce, and analysts have amplified the products of domestic manufacturers in order to meet the needs of domestic manufacturers, from annual sales, quarterly sales to monthly sales, to weekly sales, to monthly sales, and then to weekly sales, and then to further refinement, to find the sales of well-known domestic brands, as well as the strength to surpass Apple.
Take DXOMARK, for example, they have long said that the domestic ** is better than Apple in terms of photography. But the fact is that most of the netizens and bloggers who appear on the Internet are Apple, and they know more about photography technology, so Apple's products are much better than domestic products, and even some domestic mobile phone companies refuse to pay for DXOMARK. There are even some domestic mobile phones that refuse to pay DXOMARK.
Domestic mobile phones can still be faked, but foreign ones are different. Many years ago, some analysts said that China's overseas markets sold less than 100 million mobile** units; That year, China's mobile phone sales in overseas markets had reached 150 million units, and the fake sales of these 50 million units made the whole world laugh.
After that, China's mobile phones finally washed this stain, a group of Chinese mobile phones in the overseas market station to gain a firm foothold, a Chinese mobile phone brand, sales abroad reached 140 million, however, those copycats have disappeared in the long river of history, it is clear that through forged numbers, they can be temporarily kicked out of the game, but it will also make manufacturers without any competitiveness, be ruthlessly eliminated. Finally, force out their ontology.
Overall, the research reports of this organization are not reliable, and the analysis reports it publishes are often made fun of, as if you buy someone else's **, and you will not pay attention to the analysis reports they give you, and it is for this reason that the interests involved in this report are too complex for people to take seriously.