Recently, Bai Jingting's trendy brand "goodbai" has become the focus of heated discussions due to the quality of clothes. This brand, founded by Bai Jingting, a well-known actor in the mainland, originally enjoyed a good market reputation with the starlight effect behind it, but it was notified of unqualified product quality, and the rave reviews turned into public resentment in an instant. The price of 699 yuan "gradient white pigeon logo short slim denim jacket", the pH value exceeds the standard, which is directly related to the safety of consumers.
This is not only a question of product quality, but also a question of credibility and responsibility of star brands. As the soul of the brand, Bai Jingting is inevitably associated with this quality door incident. Although the manufacturer may have direct responsibility for production, as the largest shareholder of the brand, Bai Jingting should obviously also assume a certain responsibility for the quality control of the product. Moreover, this series of products is closely related to the emotions of fans, and the trust and support of fans is an important cornerstone of the brand's sustainable development.
Once a brand's credibility is damaged, it's a PR crisis. The dissatisfaction of netizens is like a flood that is difficult to suppress. They expressed their disappointment and anger on social platforms, and some even began to question whether the real intention of celebrities to open trendy brands was to build a bridge between brands and fans, or whether they simply ignored the quality of products for the sake of profit. The emergence of this voice has undoubtedly cast a shadow over the brand image.
Bai Jingting's clothing brand is not unique, and it may be just the tip of the iceberg. At present, as more and more celebrities have entered the business world, their brand quality management has gradually entered the public eye. This is not only a test of the personal credibility of celebrities, but also a wake-up call for the entire celebrity fashion market. Brands need to win the long-term trust and support of consumers through practical actions, not just the aura and influence of celebrities.
February**Dynamic Incentive Plan The rollover of the "goodbai" brand may become an important turning point for Bai Jingting on the road to business. The importance of quality control, as well as the attitude towards consumer feedback, will be the key to measure the maturity of a brand. We look forward to Bai Jingting and his team being able to give a satisfactory explanation and improvement measures. Dear netizens, what do you think about this? Feel free to leave your views in the comment section, and don't forget to use your account for more real-time entertainment information and in-depth analysis!