Red Net Moment News reporter Cao Ti reports from Zhuzhou
Chili pepper is the "soul mate" of Hunan people, growing at the tip of the hearts of Hunan people. In a chili pepper, Hunan people can find their hometown.
In Longchuan Town, Lukou District, Zhuzhou City, there is a post-90s "hot girl" Li Xiaohui, who is willing to give up becoming the owner of more than 200 chain stores in the big city, and returned to her hometown to do the cause of rural revitalization, and polish the Zhuzhou Wang 100,000 yellow pepper brand step by step.
Li Xiaohui. An invitation from rural revitalization to switch the "new track" of life
On February 21, a new round of low-temperature rain, snow and freezing weather in Hunan hit, and the outdoor cold wind was cold, but it was as warm as spring in the Zhuzhou Wang 100,000 yellow pepper seedling shed. The villagers who work here are busy drifting, loading substrate soil, and planting ......All links are in order.
Li Xiaohui is busy working with the villagers. Since returning to the countryside in 2021, she has been either researching and developing the chili industry in the village every day, or going out to learn and train. Her friends say they don't see her all year round. "I enjoyed the process and worked hard while I was young! Li Xiaohui enjoyed it.
Zhuzhou King 100,000 yellow pepper pepper base.
However, Li Xiaohui, the "hot girl" who "suffers hard and dominates", has opened more than 200 chain stores in Guangdong with her friends before returning to her hometown, and her career is booming.
Why did you go back to your hometown and start over? Li Xiaohui replied: "I just did something outside, the countryside needs people to do things, I also want to challenge my own limits and try it on a different track." ”
Back a few years ago, the clarion call for rural revitalization sounded, and local specialties became a rural industry. Wen Zhixiang, who started a business abroad, returned to his hometown and became the village party secretary. In that year, under his leadership, Hebao Village, Longchuan Town, started large-scale and scientific planting of yellow peppers. At the beginning of the industry, the demand for talents is more urgent. Wen Zhixiang and other village cadres talked to Li Xiaohui, analyzed the situation in the village, and sent her an invitation.
In January 2021, Li Xiaohui officially returned to her hometown of Hebao Village. She developed yellow pepper planting on a large scale, built a yellow pepper deep processing plant, and built the Wang 100,000 pepper brand step by step, and Hebao Village changed from a weak and sloppy village to an enviable star village, giving the silent countryside a new atmosphere.
Use the thinking of entrepreneurs to create a "star village" to get rich
After returning to her hometown, Li Xiaohui had a dual identity, both as a member of the Hebao Village Branch Committee and as an entrepreneur. With multiple identities, she is not only experienced, but also has a diverse mindset.
In order to develop the chili industry, Li Xiaohui invested in the establishment of Zhuzhou Hebao Leisure Agriculture Development *** Village Collective Holdings. "Villagers around 50 years old do planting and picking, and villagers around 70 years old do simple work such as sorting, which has become a new way out for families in need. Li Xiaohui summed up that almost all the families in difficulty in the village have something to do in the factory.
Guide the planting site.
The village also invited experts from the city and district to guide the planting, and distributed more than 70 thousand pepper seedlings to the villagers free of charge every year. At present, the concentrated planting area of the whole village exceeds 300 acres, and the scattered planting area exceeds 500 acres.
In addition to annual dividends and land transfer fees, we also have a salary of 80 yuan a day for working at the base, which is how much can I earn outside at my age. Villager Li Guilian and her husband have been working in the pepper base for several years, and she is still in good health, she is responsible for fertilizing and picking peppers, and she is very grateful for the development of the yellow pepper industry in the village.
In order to put the village collective economy on the road of standardized development, Li Xiaohui also hired two young managers from Zhuzhou City, hoping that fresh thinking and people can be beneficial to the implementation of the company's standards and systems. "In the past, there was a mahjong parlor on a street in the village, where the villagers gathered, the social atmosphere was poor, and the village collective economy was almost zero. Li Xiaohui sighed: "Now the nearby villagers, everyone can find a job nearby, and everyone's willingness to make money is also strong!" ”
In 2021 and 2022, Hebao Village will pay wages of more than 120 yuan, and the per capita wage income will be more than 2,000 yuan. In 2023, the collective economy of the village will exceed 500,000 yuan, becoming a well-known "star village".
Make good use of the pepper trump card and let the people live a "good life".
If the collective economy wants to go further, the transformation from traditional agricultural planting to intensive processing is an inevitable requirement.
In order to make good use of the trump card of Zhuzhou Wang's 100,000 yellow peppers, Li Xiaohui and the village cadres discussed the introduction of purified and rejuvenated yellow pepper seeds, established a seedling center, and built 8 seedling greenhouses, with a total seedling area of about 4,200 square meters, forming a certain planting scale.
Zhuzhou Wang 100,000 yellow pepper processing plant.
In view of the characteristics of yellow pepper that is not resistant to storage and single product, Li Xiaohui also took the lead in building a new cold storage with a capacity of 910 cubic meters, built a full set of processing plants of more than 2,000 square meters, and introduced a fully automatic production line, forming four series of yellow pepper processing products: chopping, soaking, drying and oil, which effectively enhanced the market competitiveness of yellow pepper products.
Live streaming is a new model for the sale of agricultural products. In August last year, Lukou District held a new era and new farmers special training live broadcast competition, 4 live broadcast teams with special agricultural products shouted, vivid and popular explanation, attracted many netizens to place orders.
Live broadcast with goods.
Li Xiaohui took Zhuzhou Wang's 100,000 yellow peppers to participate in the live broadcast competition. She believes that through online promotion, local agricultural products can be plugged into "cloud" wings. At the beginning of the new year, Li Xiaohui also plans to rent a factory in the district, so that netizens can quickly deliver goods and deliver good products to everyone after placing orders in the live broadcast room.
My university major is software development, and I plunged into the yellow pepper industry across the border, and I am very proud to see the 'Zhuzhou Wang 100,000 Yellow Pepper' brand getting bigger and bigger, and I also have my own processing plant. Li Xiaohui said that in the future, she also wants to establish a Zhuzhou Wang 100,000 Yellow Pepper Cultural Industrial Park in the village, and make every effort to play the trump card of Zhuzhou Wang 100,000 Yellow Pepper National Geographical Indication Certification Trademark, so that the people's lives will be more and more prosperous.