Let's do a hearty extreme exercise for the heart
Good news: your boss values you and puts you in charge of big projects!
Bad news: Chinese New Year's Eve project!
Good news: I'm finally home after work!
The bad news: even if you choose all the trains, you still can't get a ticket!
Just ask, Douyin New Year's Flavor IP has joined hands with Chinese Jinjiu to launch a micro-movie"Face to Face".,"* How many people's lives ......."
During the Spring Festival holiday, some people return to their hometowns early to make dumplings with their families, but there are also many people who are trapped in their livelihoods and cannot go home for the New Year.
Fortunately, although I can't have a big reunion with my family, there is always someone who can make this year warm and livelyCreate a small reunion and a small reunion for yourself.
This middle-aged flavor is also heart-warming and precious.
Bulk years, as warm!
As soon as the lunar month begins, the elders begin to arrange all kinds of New Year's goods and food, and pinch their fingers to calculate the date of the children's return.
Thousands of calculations, not all kinds of accidents-
In the kitchen, Brother Yang, the owner of the restaurant, received ** from his wife and children.
After learning that they hadn't grabbed the ticket home, Brother Yang couldn't hide his loss, so he had to give them a trick in the air.
At the dining table, Lao Li, who was "released pigeons" by the juniors, struggled to hold on.
said "One person celebrates the New Year, you can do whatever you want", and after hanging up, he dropped his mobile phone angrily.
In the end, only a helpless face remainedReally angry and angry.
In the next shot, Brother Yang served Lao Li a bowl of noodles, and the "resentful brothers" touched it, but they didn't have a good face.
In the small restaurant, the clouds are thick, this is not the experience of one or two people, but the general situation of "left-behind elders".
The elders have been looking forward to nothing for a year, and the juniors are also suffering and can't say, if it weren't for life, who would want to wander outside-
A pair of live broadcastsYoung couples, the two of them live near Brother Yang's restaurant, but they are so busy that they don't even have time to go downstairs to eat, so they can only order some pre-made dishes to take out.
Their live broadcast room is the same as Brother Yang's restaurant, which does not close during the New Year, and has to continue to operate in Chinese New Year's Eve.
DownstairsCouriersI just happened to deliver the goods to the couple, and I received a ** from my family and asked him why he didn't go home for the New Year.
He said that he wanted to earn more money during the Chinese New Year, and for him, it was better to be busy than to be idle.
A few minutes of content, portraying the appearance of all living beings:Everyone walks on the track called "life", and the cycle repeats itself.
People intersect with each other but are rapidly separated, just like the characters in the short film, they know each other, but they do not take one step more than one step in measure, weaving a network of contemporary interpersonal relationships.
However, it seems that under the detached, independent relationship,In fact, it is a helpless heart that longs to be approached.
Lao Li, who is not close to people, actually needs to be cared about the most.
After talking angrily to the child, the most emo is himself, his mouth is flying in front, and his brain is chasing behind.
The courier took the initiative to work overtime in order to earn money, but when he saw the lively scene of other people's family reunions, he couldn't help but sour his nose and quickly turned around.
A second later, the tears that had accumulated in the eye sockets were about to fall.
Brother Yang saw it in his eyes and remembered it in his heart, and decided to be "brave"!
He invited Lao Li to come to his house for the New Year, but Lao Li didn't want to talk about it, but his tightly locked brows finally stretched.
I made friends with the courier again, and when the courier fell into a homesick mood, I caught him steadily.
I also sent the noodles that had just come out of the pot to the couple with the goods, and there was a detail in the picture that instantly touched me——
Brother Yang did not use a plastic takeaway box, but a heavy family lunch box.
So, with Brother Yang's bowls of hot noodles and a warm-hearted heart that is hotter than noodles, a small miracle happened
On the night of the Chinese New Year's Eve, a group of people who should have no intersection actually sat around to celebrate the New Year.
Brother Yang took charge of the kitchen and prepared a sumptuous Chinese New Year's Eve dinner; Brother Yang's wife and children finally grabbed the ticket to go home; Lao Li is busy "piling high" in the bowl for Brother Yang's child; The couple with the goods did not forget to bring the best specialty ...... to Brother Yang
The warm yellow light and the smell of hot rice enveloped everyone, and they said intimate words and blessings to each other, which seemed so intimate.
Seeing this picture, who dares to say that this is not a "family"?
Although for many people, it was a year of not being able to reunite with their families and being scattered.
However, when we get together in "bulk", we can also piece together a complete "small reunion".
Chinese taste, pure enough!
Face to Face is not long, but it skillfully uses a variety of narrative techniques, including delicate and moving acting skills and down-to-earth New Year scenes, which can be seen full of sincerity and smell the strong flavor of the New Year.
The plot is reversed, but all the accidents are ** in real life, and they continue to drive emotions-
Why did Brother Yang set his sights on the courier brother and help him with the front and back?
Not to mention that we looked confused, even the courier was puzzled, feeling that "nothing to be courteous, either a traitor or a thief".
It turned out that a year ago, Brother Yang had met a "fishing brother".
At that time, Brother Yang was in a very bad state and was unwilling to communicate with others.
He ran to the river alone, and new text messages kept popping up on his mobile phone, but he was still indifferent and unhappy.
The fishing brother in the distance was afraid that he would do something stupid, so he came over to chat with him, and dragged him to help him guard the rod for a while.
Brother Yang, who doesn't know how to fish, really caught a big fish, and a smile appeared on his face for the first time in a long time, and his heart suddenly brightened, and he remembered Brother Yu's words:
"As long as you keep at it, something good will happen! ”
Brother Yang has been looking for Brother Diaoyu for a year, and when he saw the courier using the same "Macho Powder" thermos cup as Brother Diaoyu, he accidentally recognized the wrong person, but it also contributed to another friendship.
Fortunately, the courier helped Brother Yang find Brother Diaoyu and brought him over to celebrate the New Year together.
After a year, Brother Diaoyu didn't ask Brother Yang what happened last year, but he persevered; Brother Yang didn't complain, but just sincerely thanked him.
How good, the two men looked at each other and smiled tacitly, needless to say, it was all in the wine!
The so-called New Year's flavor is that in the process of helping me and I helping you, in the moment of the highest density of human feelings in the year, find the momentum of life and continue to move forward.
The acting focuses on a real, credible and infectious, and each character has a heartfelt detail design-
Brother Yang, played by Pan Binlong, made me hallucinate my parents as soon as he appeared.
The mobile phone screen is broken, the apron is crumpled, the work in hand cannot be stopped, and it is always industrious and silent.
Li Congxi played the hard-mouthed and soft-hearted tsundere old Li, the corners of his mouth were always downward, and every wrinkle seemed to say "Don't approach the living".
However, when facing the big fat doll, Lao Li Tou instantly softened, and the contrast was full of cuteness!
I like the heroic and enthusiastic fishing brother the most, in his eyes, there is nothing that cannot be passed, and the simple vitality is particularly moving.
He also has a soft side, always holding the pink thermos cup given to him by his daughter, and he has to say a few words when he meets people.
They get together, what they think in their hearts, what they talk about, it's all family.
The so-called New Year's flavor is the nagging of every family member full of temperature, which accumulates over time and forms our years and years.
The texture can be glimpsed in every frame, and the fireworks and New Year's flavor of the world are infiltrated in every scene and every prop, evoking emotional resonance on and off the screen
Red lanterns, red window flowers, Chinese knots ......The various colors of Chinese red and the red clothes on everyone's body complement each other, creating a festive and peaceful warm color, which makes people's hearts warm when they look at it.
There is also an indispensable gift-giving link, and the gift red envelope is sincere regardless of whether it is expensive or small.
The so-called New Year's flavor is the emotional flow between people, out of the left neighbor into the right house, going to the east and the west, all of which are the warmth of sympathy.
It's like this bottleChinese spirits, from the transfer station to the express car to people's dinner tables, poured into Brother Diaoyu's thermos cup, and also served in Brother Yang's wine cup......
People drink wine in a cup, but what they convey is the deep friendship between each other.
Like the sweetness of wine, lingering in the heart, it will not disperse for a long time.
Energetic, leveraged!
Approaching the Spring Festival, everyone is sparing no effort to set off the festive atmosphere of family reunion.
ButNew Year's flavorMedium,Douyin x Chinese SpiritsBut he found another way and made a new interpretation of reunion-
I have insight into the real life pain points of ordinary people, see those who can't go home for the New Year, and set our eyes on the "small reunion behind the big reunion".
"Face to Face" used just over ten minutes to indiscriminately move people of different ages and identities
It aroused the resonance of the elders who were waiting silently, hit the heart of every wandering wanderer in the air, and sent care to those migrant workers who insisted on fighting on the post.
Sure enough, as soon as the micro-film was launched on Douyin, it aroused heated discussions among netizens, and many people saw the tears directly.
Countless netizens who can't go home share their stories in the comment area, revealing the bitterness of life every sentence.
What is touching is that it is like the characters in "Face to Face" who get together for the holiday and warm each other.
In the comment area, people are also "huddling together for warmth", leaving warm words.
Whoever looks at it and cries, I don't say!
As soon as you say a word, the comment area is getting longer and longer, and the more you scroll down, the more warmth accumulates in your heart.
People from all over the world gather here, isn't it just online"Little reunion".Is it?
The discussion of real feelings and feelings successfully makes the relevant entriesThose who can't go home for the Chinese New Year, won the TOP4 of the Douyin hot list and the TOP1 of the Douyin hot search entertainment list.
The popularity is rising, and "Face to Face" is getting more and more out of the circle.
As of January 31, the cumulative number of feature films61.29 million+, the number of content likes118.90,000+, the relevant total amount1.800 million+
The platform provides support, the brand gives the temperature, the user feedback the heat, and in the process of running in multiple directions, the New Year's flavor flows ...... strongly
It is worth mentioning that "Face to Face" is not only real and moving, but also has a differentiation and highlight in node communication, and it is also a Chinese spiritWarm and powerfulThe brand image is highly compatible——
It's like that line that everyone loves:
"Even if you can't catch it, stick to it! ”
Optimistic and simple words, full of indomitable progressMomentum
Not only Brother Yang, but also injected an open-minded and transparent power into our hearts, let us welcome the New Year with a smile and gather strength to step into 2024.
Once again, the dean was moved by the IP of "New Year's Flavor"!
For three consecutive years, the New Year's Flavor has been ...... with a series of sincere micro-films, discussions on topics close to life, and heartfelt interactive venuesOn Douyin, I have seen countless people's ways of celebrating the New Year.
The content promotion, which takes into account the temperature and popularity, has sent surprises to countless people, and has been out of the circle, making people look forward to what interesting and moving new ways to play in the future.
This Spring Festival, some people may have family reunions, and some people are alone.
However, the year always has to pass, and the food and wine cannot be disappointed.
After hours of bumpy rides, I finally got home and yelled at my family, "I'm back!" ”
Or invite left-behind friends who are "sympathetic" to celebrate the festival together, or drink mellow wine with the people around you, and say good wishes to each other ......
Healthy Chinese Year, strong wine to celebrate reunion.
Creating a small reunion and a small reunion for yourself is the best reward for this year!