Why are the streets full of pharmacies, looking like they can stand without much business, what do they rely on to make money? Is this really a violent business? According to statistics, the number of pharmaceutical retail enterprises in China has reached an astonishing number46.80 thousandThe number of chain pharmacies has reached 360,000.
Whether you are in a big city, or in a bustling commercial street or a remote residential area, you can see pharmacies, they are everywhere, and some chain pharmacies even occupy half of the block.
There are three kinds of medicines in general pharmacies:
Cold medicine and other rigid needs, in order to ensure the flow of passengers
Health care products, absolutely high profits, some gross profit as high as 96%.
Small pharmaceutical companies, but with high profits, high commissions, and task products, pharmacies will put it in a conspicuous position, often with other drugs ** sales.
Today's pharmacies not only sell medicines, but also medical equipment, physiotherapy and other items, and pharmacies will become more and more profitable in the future. In addition, the aging rate of our country is accelerating.
The large population base provides a broad market demand for pharmacies, and the demand for healthcare and pharmaceuticals is also increasing, thereby driving the expansion of the number and distribution of pharmacies.
Pharmacies all over the street, what do they rely on to make money? And how did they survive such fierce competition? First:Strong ability to resist risks.
With the rapid development of the Internet in China, the vast majority of people's household goods will be solved through online shopping, but the purchase demand for drugs tends to be more offline.
Especially during the epidemic, some drugs in pharmacies are even more difficult to find, and pharmacies can also use medical insurance, which makes some people even more inclined to buy things in pharmacies.
Special commodity attributes create a stronger market position for pharmacies. Moreover, the authenticity of the drug cannot be ensured when purchasing drugs on the market, which makes pharmacies maintain a good development trend under the impact of e-commerce.
Second:Pharmacies have low costs and high profits
The economic model of pharmacies is built on the basis of low cost and high profits, and the threshold for opening a pharmacy is low, as long as you have a first-class health school graduation certificate and are equipped with a licensed pharmacist.
Most of the pharmacies are decorated in a simple style, and customers pay more attention to the type and brand of medicines, and do not have much demand for the shopping environment.
Then through the salesperson's introduction to high-profit drugs, some high-profit health care products are being promoted.
The low-cost, high-profit model has become the key to the sustainable profitability of pharmacies. However, in recent years, it has been found that the price gap between drugs in pharmacies and drugs on the Internet is getting wider and wider.
Why are pharmacies so much more expensive than online for the same medicine? In Chaoyang District, Beijing, a woman originally only wanted to buy a box of ** cold oral liquid, and the pharmacy staff recommended a good medicine to her, priced at 168 yuan, and recommended another medicine to be eaten together, which cost a total of 226 yuan.
But after the woman walked out of the pharmacy, she searched for the same paragraph on the Internet and found that the price of the 168 yuan drug on the online drug sales platform was 59 yuan.
This can't help but make people wonder, why are pharmacies so expensive for the same medicine? First of all, the pharmacy's ** contains more costs. As a physical storefront, pharmacies need to pay rent, labor costs, utility bills, etc., so the ** of pharmacies will inevitably be higher than those online.
Secondly, the drugs in pharmacies may change hands from the manufacturer to the pharmacy many times, and each time it changes hands, a layer will be added, which is also the reason for the high level of pharmacies.
And there are no middlemen online to make the difference, so it will be lower! In addition, in order to ensure the authenticity of drugs, pharmacies will conduct quality inspections when purchasing, and the drugs on the Internet are cheap, but there are also fake and shoddy products, what do you think about this?
Scientific rambling