With the development of economy and science and technology, a large number of new forms of business and new models have emerged in recent years. In today's "knowledge-intensive and intellectual-intensive" society, continuous learning has become an important part of workplace people to solve survival problems and achieve personal development, and knowledge payment, short-term skills courses, and online training camps have gradually become an important means to enhance personal value. At the same time, new production relations and collaborative relationships have been born, and the cloud economy, education, and shared office have also brought new opportunities for young people to develop, and the number of people seeking side hustles and embarking on the road of individual entrepreneurship has surged.
Aiming at this social demand, on January 30, the U.S.-listed company Baijiayun (**RTC) officially announced the launch of a new generation of knowledge delivery tool Short Xunbao. According to the official introduction, as a lightweight but comprehensive knowledge delivery tool, Short Xunbao can solve the problem of knowledge monetization of content entrepreneurs in one stop, and at the same time meet the needs of online teaching, enrollment marketing, student management and other scenarios.
Ma Yi, CEO of Baijiayun, said that the company started from education live broadcasting, and has nearly ten years of service experience in teaching interactive scenarios, during which it has also helped many customers seize many industry opportunities such as private domain and live broadcast. As a new generation of knowledge delivery tool, Short Xunbao solves the pain points of free entrepreneurship, personal IP monetization, and knowledge payment, and can make education management more efficient and simpler. It is hoped that this product can improve the operational efficiency of more customers, so that more people can enjoy the new experience and new value of knowledge consumption.
Create new products and new scenarios: Short training makes knowledge delivery more efficient
Based on the training camp (short-term series of courses) model, Short-term Training Treasure can not only help customers complete the construction of a knowledge payment platform with one click, realize the delivery of high-quality online classes in the form of live broadcast and on-demand, but also help knowledge monetizers to do a good job in overall operation and achieve better results in scenarios such as user drainage, online courses, marketing conversion, business realization and brand promotion.
Compared with traditional marketing tools, Short Training Treasure can enable knowledge monetizers to have better and more professional teaching scenarios and service systems; Compared with the traditional class system, Short-term Training can greatly improve the conversion rate of the private domain and the transaction rate of goods, and develop more exclusive features in supervision, companionship and marketing.
Based on the deep understanding of the needs of knowledge change scenarios and product strength, at present, Short Training has been the first to the outside world to achieve six special functions that cut the pain points of the industry, and has won the recognition of many head customers. Features include: quickly distinguish which employee the user belongs to in the live broadcast room; Users who have not entered the live broadcast room can be reminded with one click; Automatic tagging of key behaviors of users in the live broadcast room; Quickly identify prospective learners; Real-time refresh of statistics in the live broadcast room; Exclusive live broadcast room for sales and teaching assistants, and exclusive live broadcast invitation links for sharers.
In addition, the functions of bringing goods, grouping, issuing coupons, questionnaires, integration, and exercises in the live broadcast room have demonstrated the strong strength and innovation ability of Baijia Cloud in the fields of classroom delivery, live broadcast, and SCRM system sales management.
Every good "tool" will bring knowledge back to life. As a new generation of knowledge delivery tool, Baijiayun Short Training Treasure will continue to develop new industry application scenarios, expand new ideas, help knowledge monetization, continue to accelerate the live broadcast of various courses, and use new marketing methods to promote the ecological renewal and intelligent improvement of the industry.
Continue to lead the industry, and 100 clouds help digital business innovation.
According to iiMedia Consulting's "2023 China Knowledge Payment Industry Research Report", China's knowledge payment users have reached 4 in 20217.7 billion people, and it is expected that the scale of knowledge paying users will exceed 6 in 2025400 million people, the market size will reach 2808800 million yuan. As the knowledge payment industry continues to heat up, more and more content creators have begun to embark on the road of self-employment.
Ma Yi, CEO of Baijiayun, said that there is a lot of room for growth in the demand for high-quality and diversified knowledge consumption. In his view, knowledge payment, content entrepreneurship, education, and online training camps are all part of the knowledge economy and Internet services, which are not hot spots for a while and will exist for a long time. Behind the product represents the user's needs, and the delivery of knowledge products should also keep pace with the times.
Since the beginning of this year, Baijiayun has significantly accelerated the speed of launching products that combine new technologies. Focusing on the needs of online, intelligent and cloud-based services, it has not only launched a vertical industry model tailored for market promotion and public opinion monitoring, but also successfully released a one-stop AIGC scenario-based platform "Baiwen Model" to help enterprises mature and apply AI customer service, official document writing, personal AI assistant, digital human interactive live broadcast, marketing copywriting assistance and other products.
The essence of business lies in the transmission of value. The launch of Short Xunbao is not only a measure for Baijiayun to continuously expand its boundaries and extend the diversified SaaS product matrix such as direct VOD and SCRM, but also a big signal for Baijiayun to actively lay out the knowledge consumption track and strive to become an important participant in the new era of the track. Adhering to the customer-centric corporate values, Baijiayun actively solves the pain points of the market, and will surely run faster and farther in the future.