According to the data of Lighthouse Professional Edition, during the Spring Festival schedule in 2024 (from February 10 to February 17), the national movie box office reached 801.6 billion yuan, an increase of 1847%。Another high-profile movie is the sci-fi giant "Starwalker", which also performed eye-catching during the Spring Festival, attracting a large number of audiences to the theater and adding a lot of luster to the box office. The animated film "Bear Infested: Reversing Time and Space" brought 13The box office revenue of 8.9 billion makes it the third in the box office rankings.
In the movie schedule of more than 8 billion, the box office performance has surpassed films such as "Detective Chinatown 3" and "Hello, Li Huanying" released in 2021. This year, 1The number of viewers of 6.3 billion also fully proves that this Spring Festival marks the recovery and recovery of the domestic film market.
*Source: Pro version of Lighthouse.
Although there are still new titles emerging in the animated film category this year, the field of animated films as a whole has shown a clear lead. Stronger films tend to perform better, while weaker films are comparatively weaker. Some people have made a lot of money because of this, but behind this excitement, there are also some movies that regrettably withdrew from the Spring Festival stalls and were forced to say goodbye to them. The new animation giant "Dream Journey" has become an unexpected dark horse, with a counterattack at the box office and a soaring reputation. What kind of "results" did the animated film industry finally show during this long and critical holiday?
The movie "Bear Infested" achieved nearly 20% of the box office results during the Spring Festival. For this film, pre-sales have become the main revenue from warming up the project and understanding consumer interests and preferences in advance**. As a result, the new films in the "Bear Infested" series, which are scheduled to be released on the first day of the Lunar New Year, performed quite well in the pre-sale stage. Before its official release, the pre-sale box office of the anime had exceeded 100 million yuan, which also set a new record for the pre-sale box office of animation in the past three years, and the record was maintained by the animated film "Suzuya Journey" directed by director Makoto Shinkai. It is no exaggeration to say that animated films for children and families have been in stark contrast to animated films for youth and **. "Bear Infested" is a work that integrates many themes. This demonstrates the huge market potential and the level of consumer awareness.
This was followed by the newly released film "Bear Infested: Reversing Time and Space" far outpacing the box office growth rate on the first day and at the box office, and even setting many records in the animated film market in recent years. In just 8 hours, the box office exceeded 200 million, 300 million in 18 hours, 400 million in more than a day, and 600 million in 2 days. The audience sighed that the success of "Bear Infested: Reversing Time and Space" is not only due to its wonderful storyline and amazing animation effects, but also because it broke the previous box office record and created a new legend. Considering the box office performance of more than 1.4 billion, "Bear Infested: Reversing Time and Space" only took more than 7 days. Such box office results are amazing, and the film's reputation and quality are obviously indispensable. Since the film's release, it has earned an average of about 200 million at the box office every day. Not only that, "Bear Infested: Reversing Time and Space" has also been highly praised in terms of film quality. It can be described as extremely fast. The popularity of the film continues unabated, and the audience's word-of-mouth continues to praise, and the success of "Bear Infested: Reversing Time and Space" is amazing. I would like to emphasize the work "Bear Infested" in particular, because during the entire Spring Festival, almost no animated film can be released at the same time as "Bear Infested: Reversing Time and Space". "Bajie: Canopy Nether" and "Huang Pixiu: The God of Wealth Cat", which were originally planned to be released at the same time as "Bear Infested: Reversing Time and Space", both chose to withdraw and ended in failure. Among them, "Huang Pixiu: The God of Wealth Cat" was released for eight days, and the box office was only 8820,000, but "Eight Rings: Canopy Nether" achieved a box office of more than 3 million, and announced the decision to urgently withdraw the file on February 17.
Announcements of the withdrawal of the two films.
Although animated films are somewhat seen as "just in demand", the expectations of a wide audience are still quite "high" in order to achieve a high box office. In this year's Spring Festival, the reputation of domestic animated films is generally poor, and the audience satisfaction is not high. The implication is that despite the enthusiastic reception of such films in the market and the great potential for development, whether animated films can be profitable or return on investment is still a challenging and risky question. This year's Spring Festival file is dominated by "Bear Infested", which has aroused the audience's strong expectations for such movies, and has also brought a lot of impact to animated films. It is worth mentioning that during this year's Spring Festival, compared with animated films, live-action movies have also seen some unsatisfactory situations. For example, the box office of "Article 20" is as high as 13400 million, and "Mr. Red Carpet" starring famous actor Andy Lau was announced a few days after its release during the Spring Festival. In stark contrast, "Bear Infested: Reversing Time and Space" has achieved good results in a lot of applause. The total box office of "Mr. Red Carpet", which was released at the same time as "Bear Infested: Reversing Time and Space", is only more than 80 million, but the box office of the former is close to 1.4 billion, and the current box office is 147.9 billion, which is developing towards a high profile of 1.5 billion. In this year's Chinese New Year file, "Zootopia" and "Crazy Force" made efforts at the same time and became the most eye-catching dark horse, and the latter achieved good results with "The Wandering Earth". Not only during the Spring Festival schedule in 20223, "Bear Infested" "interacted" with other top movies in other important schedules at the same level and successfully entered the top three. The "Bear Infested" series of films has always had a good reputation, mainly due to its success in integrating classic stories into modern life and constantly reinventing the old and reinventing the old and reinventing the old and innovating it. In this year's Spring Festival schedule, the box office of "Hot and Hot" reached 271.8 billion, and the box office of "Flying Life 2" is 239.8 billion, these two films ranked first and second respectively at the box office. Among them, animated films occupy half of the country, which also means that animated films have become one of the three pillar genres of this year's Spring Festival. Since the Spring Festival in 2017, the proportion of the "Bear Infested" series of movies has gradually increased, and the proportion of many works has reached about 10%. This year, the proportion has risen sharply to 173%, which accounts for about 20% of the "monopoly" landscape of the blockbuster market. This shows that China's film market has entered a mature stage, and audiences are no longer satisfied with just watching cartoons. It is clear that during the Spring Festival, the market acceptance of animated films has once again climbed to a new level that cannot be ignored.
According to the ** data of Lighthouse Professional, the total box office revenue of the movie "Bear Infested: Reversing Time and Space" is expected to be as high as 215.1 billion. The "Bear Infested" series of films has become a very important part of the Chinese animation market. "Bear Infested: Reversing Time and Space" will rank third in the domestic film box office ranking in 2024, while it will rank sixth and fifth in the domestic animated film box office and domestic animated film box office, respectively. Judging from this data, "Bear Infested" has surpassed "The Return of the Great Sage" to become one of the most successful animated films in the Chinese mainland market this year. The box office of the movie "Bear Infested, Stay with Me "Bear Core" reached 149.5 billion, ranking fourth, while "Jiang Ziya" ranked third, with a box office of 160.2 billion. In addition, the historical animated film "Thirty Thousand Miles of Chang'an" released last summer was famous for its 18The box office income of 2.5 billion is second only to "Nezha's Demon Boy Descends to the World". The "Bear Infested" series has been at the top of the Chinese mainland animation market for ten consecutive years, and has also performed well overseas. Judging from the current development trend, it is not only possible to surpass the previous works of its series, but also the status of "Bear Infested, Stay with Me "Bear Core"" and "Jiang Ziya", which ranked third last year, may also be in jeopardy, and may even surpass "Thirty Thousand Miles of Chang'an". However, "The Return of the Great Sage" and "Reversal of Time and Space" are both big-budget summer movies, and there are two Chinese New Year films in these two schedules, so the performance of these two scenes should be better. Considering that the children have not yet started school, the atmosphere of the Spring Festival schedule continues, and at the same time, "Reversal of Time and Space" has only been released for 9 days. Therefore, on the whole, in the first half of this year, animated films in the domestic market were in a relatively stable state. To put it simply, this "bear infestation" campaign was indeed quite successful. However, the plot setting of "Bear Infested" is too simple. At the same time, the performance of other animated films is also emphasized quite intensely.
Behind the bear infestation, 23 companies are involved in investment activities.
The work "Bear Infested: Reversing Time and Space" is produced by the copyright owner Huaqiang Fangte, with a total of 7 production units and 16 co-production units. In addition to Huaqiang Fantawild Animation, Zhejiang Hengdian Pictures, China Film Co., Ltd., Tianjin Maoyan Weiying, Wanda Films, Lianrui Pictures and Ruyi Film and Television and many other companies also participated in the production of the work.
In the special animation project of Huaqiang Fangte Banner, many companies such as Shanghai Taopiaopiao, Poly, Sparkle Roll, Sina, Youku, and Chinese Imaging have participated in this joint production. The co-produced works include the "Kung Fu Panda" series of films and a series of animated films such as "The Return of the Great Sage" and "What is the Sea". In total, 23 units provided products.
This ** was taken from the app.
Judging from the performance of the production team, "Bear Infested" has emerged during the Spring Festival, which has been confirmed by the industry before the movie was released. However, during the Spring Festival, the box office results were not ideal. According to the data of Lighthouse Professional Edition, the current total box office has exceeded 1.4 billion yuan, close to 1.5 billion, and the producer's account share amount is about 53.2 billion. This is enough to make many people think that "Bear Infested" has reached a peak period. However, on the first day of the Spring Festival holiday, until about 3 p.m., the box office revenue of "Bear Infested: Reversing Time and Space" still exceeded 63 million, indicating that the revenue of account sharing will continue to rise. This also shows that during this year's Spring Festival, the overall performance of domestic animated films is still relatively optimistic. For the major producers, they have received quite a good return from the perspective of investment in animated films. In this process, the upstream and downstream industrial chain of the film industry has also achieved rich returns, including many investment entities. Wanda, as well as Confucian companies with close ties to Wanda Films, such as Maoyan and Hengdian Pictures, are key players in the project and are able to reap considerable profits from these companies. After the release of the "Bear Infested" series, these companies have started a new round of actions and layouts. Undoubtedly, the business with the most profit potential is undoubtedly Huaqiang Fantawild Special, which not only focuses on the theme park business, but also successfully pushes the animation business to new heights. In the domestic animated film market, the "Bear Child" series has maintained a high popularity. The "Bear Infested" series has launched its tenth theatrical blockbuster. Except for the fact that there were no big movies released in theaters in 2020, in the decade from 2014 to 2024, "Bear Infested" has new works launched every year, and the pace of updates is very stable. From more than 200 million single movie box office in 2014, it gradually climbed to nearly 300 million in 2015 and 2016. By 2017, the "Bear Infested" movie successfully broke through the 500 million mark, reached 600 million in 2018, and broke through the 700 million mark in 2019. This year, under the global new crown pneumonia raging, the "bear infested" movie still maintains a good reputation and box office results. Due to the impact of the epidemic, the box office in 2021 has declined compared with 2019 and 2018, reaching nearly 600 million yuan. However, in 2022, the box office of the IP series has achieved a breakthrough again, reaching 97.7 billion, which is gradually approaching the 1 billion yuan mark; In the film market, "The Wandering Earth" became the dark horse of the year, not only creating a new box office high, but also gaining recognition from the audience. During the Spring Festival last year, the bear infestation successfully broke through the 1 billion mark, with a total of nearly 1.5 billion. This all shows that in the new environment, the film industry is ushering in a new era - the "era of micro-communication". In less than 10 days this year, box office receipts are on the verge of surpassing last year's record. Films such as "The Bear Infested Star Fire in the Plain", "Nezha's Demon Boy Descends to the World", and "The Adventure of the Bear's Heart" have also been released one after another. From a data point of view, the series "Bear Infested" has become a well-known "big IP" with a box office of 7 billion. At a time when the Chinese film industry as a whole has entered a low period, this animated film has made such great achievements, which has to cause people to think and reflect on the development status of the domestic animation industry. Animated films have not only brought rich content to the Spring Festival schedule and the children's animated film market for many times, but also the stability and income they have shown in the field of cinema films are also quite rare in the entire market.
In the first half of 2023, Huaqiangfang successfully achieved an operating income of up to 287.1 billion yuan, an increase of 4287%, while in the same period of the previous year, operating income reached 200.9 billion yuan; Net profit was 29 billion yuan, compared with the same period last year, the net loss was 12.9 billion yuan, with an annual growth rate of 32529%。After the company experienced the new crown pneumonia epidemic, its performance showed obvious signs. Profitability has improved significantly.
With the launch of "Bear Infested" and the gradual maturity of the business, Huaqiang Fantawild has also shown a steady growth trend in revenue in recent years. Although the three-year epidemic has brought a lot of blows to offline parks, its overall revenue still shows a leading trend. In 2019, before the outbreak of the epidemic, its revenue had reached 5 billion. However, during the 2020-2022 period, the operating and net profit performance was not ideal. However, considering the data of the first half of 2023, after the end of the epidemic, Huaqiang Fantawild is expected to recover its operating income.
Regarding the status of operating income and net profit.
Note: Plans for the 2020 film have been postponed to 2021.
Judging from the box office data of the digital animation business and the corresponding films, both of these aspects have been hit by the epidemic, but since the revenue of the digital animation business decreased significantly in 2020, it has now shown a continuous growth trend. Therefore, for the industry as a whole, there is still a lot of room for development in the next few years. From 2016 to 2022, in addition to 2020, the producers of the "Bear Infested" movie include 7, 10, 11, 10, 14 and 17. By 2023, the film has reached 149.5 billion yuan, and there are 20 producers. And in the first half of 2023, the revenue earned by the strong side through digital animation is 36.9 billion yuan. For Huaqiang Fantawild Enterprise, the risks cannot be avoided, which are not only the impact of changes in the market environment, but also the problems existing in the operation and management of the company. To a certain extent, although the box office of the "Bear Infested" series of films is generally showing a leading trend, which also brings greater impetus to the business of the IP company Huaqiang Fantawild , the scale of the production team is growing day by day, and the partners have also received a considerable part of the profits from the films. In the long run, if we can optimize the industrial chain structure by rationally adjusting the industrial structure and business model, and make good use of the existing resources, then we can provide a broader development platform for bear infest. However, for the appearance of bears, the risk is also shared; At present, in the domestic market, the "Bear Infested" series of animated films has not formed a complete industrial chain and business model, and it is only a concept of entertainment products in itself. In addition, despite the fact that Bear Infested frequently joins forces with major commercial brands and partners, and considers developing spin-offs or creating virtual characters for IP, the theme park business is still the main revenue for Huaqiangfang**. But looking at it as a whole, its share of the parent company's total revenue is still relatively small. From another point of view, the growth of bear-infested IP has not yet reached the stage of "maturity", and there is still a broader growth potential. In addition, there are two other films in production, namely "The Wandering Earth" and "Big Fish and Begonia". However, the production of the "Bear Infested" movie has become a business model of "stable profits, no losses". Judging from the current situation, the production capacity of Huaqiang Fantawild has been quite stable, and the rhythm of producing one movie a year has stabilized. The financial report shows that the eleventh major film is also in the process of being made. Therefore, for Huaqiang Fantawild and the production company behind it, this is a profitable channel that is truly worth investing time and energy. It is estimated that 10 movies have brought more than 2.6 billion account-sharing income to the production company behind it, and the account-sharing income of "Bear Infested: Reversal of Time and Space", which is still on the air, has been as high as 53.2 billion. This movie undoubtedly paved a real path to success for the 2024 company behind Huaqiang Fantawild Property.
The domestic animated film market in 2024.
Since the beginning of this year, the animated film "Heavy Rain" has grossed more than 17 million at the box office in its release in mid-January, but the return on cost may be affected. The children's animation "Happy Superman: Time and Space Rescue" had a slightly higher box office, reaching 25 million. In addition, whether it is "Finless Porpoise: Dance of the Wind" or "Bajie: Canopy Nether" during the Spring Festival, their box office revenue has failed to meet expectations.
By 2024, only bears will carry the fluttering banner of domestic animated films. The market size and consumption level of animated films aimed at children and family carnival genres have been repeatedly confirmed, which cannot be ignored. On the one hand, bear infestation has become a favorite IP of the majority of audiences, and on the other hand, its Spring Festival schedule strategy is also continuing. Therefore, the Spring Festival + bear infestation has become a consumption and entertainment symbol that domestic movie lovers are very concerned about. From the perspective of genre and element, although the reviews are mixed, the bear infested series does show some novel elements. For example, "The Return of the Great Sage", which allows the audience to feel the breadth and profundity of traditional Chinese culture and the historical feelings of the great rejuvenation of the Chinese nation when watching the movie. For domestic animated films, how to win the love of the audience is a challenge. Although there have been many veteran creators who have contributed to it, even a team with the endorsement of a gold producer has struggled to ensure its popularity in the market. Although they relied on a few top-notch films for success during the Chinese New Year period, audiences are still tired of consuming movies, making it increasingly difficult for them to enter the cinema. Therefore, this is a very serious challenge for domestic animated films. In this process, Light Animation has been constantly looking for breakthroughs and innovations, and has achieved good results, which is not only reflected in the animated film itself, but also in its creative concept and the means and methods adopted. This year, the third part of the "White Snake" series produced by Chasing Light, the new animation of Pig Man, and the mythological film "Erlang God's Deep Sea Dragon" are expected to meet the audience. In the domestic animated film planned to be released in 2024, Light Animation participated in the production of "Xiaoqian", and the sequel to the Nezha series "Nezha's Demon Boy in the Sea" from Cocoa Bean will also continue to participate. The launch of "The Return of the Great Sage" will also let everyone see the future hope of Chinese animated films. "Lion Boy 2" will continue to be co-produced by Beijing Wonderful, Yidong Culture and Baina Qiancheng. All three animated films were produced by Light Animation and Beijing Wonderful. The production team of "Falling Dust" not only includes Yongsheng Animation, but also Alibaba Pictures, Bilibili Pictures and Youku are also involved.
The domestic animated film "Umbrella Girl", adapted from the comics, has been jointly participated and produced by Maoyan Time Machine Pictures, Maoyan Weiying and Gudong Animation Studio, and belongs to the fantasy animation category. Maoyan was also involved in the production of the animated film "Child of Time". Among them, "Son of Time" is invested and filmed by Beijing Times Huatong Culture Communication Co., Ltd., adapted from the Japanese writer Haruki Murakami of the same name**. The animation work "Running to the Moon" is jointly produced by Shanghai Baiqianjian Culture Media and Shanghai Shanghai Film and Television Production, which is mainly science fiction and plot-oriented; The story is based on the battle between the "Martian" Azkaban and the earthlings, and tells the various difficulties and dangers encountered by humans when exploring the unknown world in space. "Impala Flying" is produced by Shanghai Fine Arts Film Studio, and it is understood that it is China's first feature-length film with the theme of ink animation.
Detailed information about the film list.
It's clear that many companies are still actively involved in or deeply engaged in the production of animated films, which are of a wide variety and whose productions are in the preparation stage. More details are as follows: In the field of new overseas films, the box office performance of many IPs and popular works in China is full of expectations.
Although the animated film market has huge potential, how many more works are expected to be "bear-infested" in the future?