Written by丨Hoshino.
Editor丨MeiqiEntertainment Value Officer Interpretation:
id:wenyujiazhiguan
The year 2023 that has just passed is a year in which the enthusiasm for aerospace of the whole people is heating up rapidly. The two launches of SpaceX's "Starship" have been hotly discussed across the network, igniting the dreams of countless people. The successful launch of Shenzhou 16 and Shenzhou 17 and the "victory of the division" have made countless Chinese people excited for our own aerospace dreams. Aerospace is no longer just an area of interest for niche enthusiasts, but is becoming the focus of attention for various groups, especially young people with their own curiosity and desire to learn.
**Volume increased by 243%.iQIYI's aerospace content ushered in an explosion at all times
The user's demand for aerospace-related popular science knowledge will also show an explosive trend in 2023, and the ** platform has become their preferred "study room". We can clearly see the popularity of this vertical content from the data of aerospace content in iQIYI's short and medium ** (hereinafter referred to as iQIYI Moment).
In 2023, iQIYI's newly launched aerospace content will increase by 187% compared with 2022, and the volume will increase by 243%. Among the users of the aerospace category, the post-00s account for about 7 percent.
As a short and medium-sized content brand launched by iQIYI in 2020, iQIYI has a strong content reserve and user base in the fields of film and television comprehensive IP, children, and games. In 2023, pan-knowledge content such as aerospace science popularization will also "rise" rapidly, becoming the preferred platform for more and more users to pursue new knowledge and expand their horizons.
The reason why iQIYI has become the preferred platform for more and more users to pay attention to aerospace content is inseparable from the platform's focus on upgrading pan-knowledge and pan-life content in the past year, and the diligent pursuit of content personalization and content quality, a large number of hard-core content and creators with different characteristics have emerged, such as a magnet that has firmly attracted thousands of users.
Why does the rocket emit white gas when it is launched? "The original creator @ Problem Solving Time uses a funny, informative animation to vividly answer this question that bothers many people. This **has been harvested 1.38 million times at any time**, and it has aroused a long-lasting discussion in the comment area. "What does the launch of Starship mean? "When Starship was first released last year, many users wanted to understand its significance in the history of aerospace, and iQIYI's creator @Bard Kidd satisfied the audience's curiosity for the first time through vivid graphic comparisons and in-depth explanations. When "Oppenheimer" was released, iQIYI's creator @linvo said that the universe popularized how quantum mechanics promoted the process of astronomical research, which greatly improved the audience's "viewing posture".
It can be seen that the aerospace content on iQIYI is not only rich and diverse, but also takes into account the timeliness and depth of content, which can fully mobilize the interest of users and instantly meet their knowledge needs stimulated by hot spots, no wonder it will become the preferred platform for post-00 users to chase the "sea of stars".
In order to bring more systematic and professional aerospace content to the audience, iQIYI joined hands with the Beijing Municipal Association for Science and Technology and the China Academy of Aerospace System Science and Engineering to jointly produce it, and found the platform's head science author to co-create, and launched a series of content "Space Adventure", each episode has more than one million, sowing the seeds of "space dream" for countless teenagers.
Professional, systematic and interestingiQIYI has become a "fertile soil" for popular science contentThe blossoming and rapid growth of aerospace ** is a microcosm of iQIYI's vigorous and vibrant science content ecology. The reason why it has become a "fertile soil" for fast-growing popular science content is due to the platform's diligent pursuit of three major content characteristics: professional, systematic and interesting. Focusing on professionalism, systematization, and interest, iQIYI has focused on upgrading pan-knowledge content such as popular science in the past year, and a large number of hard-core content and creators with different characteristics have emerged, and a large number of interesting and systematic exclusive content has also been born.
In the field of popular science knowledge, professionalism can be said to be a "lifeline" that determines the quality of content. To this end, iQIYI takes the initiative to cooperate with major professional institutions to co-create, not only to ensure the scientific rigor of the content to the greatest extent, but also to build a bridge of communication between professional institutions and the general public.
In addition to "Space Adventures" in the aerospace field, in 2023, iQIYI will also cooperate with Popular Science China and the National Botanical Garden to customize the series ** "Environmental Protection Man in Plants", popularizing plants and environmental protection knowledge in the form of anthropomorphic animation, the first issue of "When you encounter this watermelon in the desert, you must not eat it!" The number of "* is as high as 3.16 million, and the number of likes exceeds 10,000, making botany a popular "manifestation" on the platform.
iQIYI also invited a large number of experts and scholars who "specialize in the art industry" to settle in, such as Ji University physics professor @ Wu Grandma who does not brush the question, literary and historical military expert @Sasu, well-known cultural and popular science blogger @Peking University Lao Yang said Wenbo, etc., they will share what they have learned in their lives with tens of millions of netizens here, creating a far-reaching palace of knowledge. From "Space Adventure" to "Environmental Man in Plants", iQIYI has customized a large number of series of content at any time, which shows its insistence on "systematization" of content. Through 7 episodes**, "Space Adventure" answers users' questions about rockets, space stations, astronauts' daily lives and other aspects, so that users' curiosity can be satisfied in a "one-stop" way. "Environmental Heroes in Plants" introduces plants such as watermelons, red willows, and sea buckthorn that are struggling to survive in the desert, giving the audience a comprehensive understanding of plants in extreme environments. In the era of the proliferation of fragmented content, iQIYI is committed to creating more comprehensive and in-depth systematic content for users to enhance their "sense of gain". Not only that,In terms of popular science content,iQIYI is also working hard to build a comprehensive and systematic knowledge system from astronomy、geography、Physics、Chemistry、To nature、Biology、Meteorology、Aerospace and other comprehensive and systematic knowledge systems,Connect the dots into a line,Connect the line into a network,Let users not get lost when swimming in this ocean of knowledge,You can quickly find the entrance to a certain area of interest、Path、Knowledge structure,Deep mining in it、Touch bypass。 
The reason why iQIYI can firmly lock the attention of young users is that it has achieved the ultimate in the interest of knowledge content. This kind of fun not only comes from the presentation of animation characters, ** animation, etc., but also inseparable from the creators who have opened their brains on the platform.
They do everything they can just to attract the attention of users and lead them to experience the joy of science in their daily lives. You can follow @Don'tXiaoqi to make a "fountain perpetual motion machine" with plastic bottles and straws, or you can accept the challenge of @花前先森 to grow rice at home with his method, and you can even "steal" the @魔力科学小实验 and experience the fun of papermaking by yourself. 
In order to provide users with richer and more diverse popular science content, in order to gather the strength of everyone to make the fire of popular science more and more prosperous, and in order to make the popular science content on the platform form a circle-breaking dissemination, in July 2023, iQIYI invited the domestic authoritative knowledge popular science brand - Popular Science China, to jointly launch the "Popular Science Creation Season", and at the same time cooperated with more than a dozen industry-leading authoritative popular science institutions such as the China Association for Science and Technology, the China Science and Technology Museum, China Aerospace, the Beijing Municipal Association for Science and Technology, and the Beijing Municipal Bureau of Science and Technology. , high bonus incentives, one-to-one operation support, and solicit excellent science popularization from the whole network. The number of participating creators throughout the year reached 4070,000, and the interesting popular science content created is as high as 10570,000, which has set off a huge "science whirlwind" among users, has also made iQIYI's advantages in this content track deeply rooted in the hearts of the people. 
In the face of the surging cultural and museum boom among young people in recent years, iQIYI launched the "Into the Museum" activity in October last year, cooperating with 18 museums such as Shanxi Museum, Liaoning Provincial Museum, Guangdong Provincial Museum, Sichuan Museum, etc., and linking high-quality authors on the platform to take the audience into the museum. 
A multi-pronged approach to promote content upgradesCreate a "universe of interest" for all categoriesThe reason why the pan-knowledge category represented by popular science can be popular on iQiyi is because of the open and diversified short and medium-term content ecology here. The chemistry between creators and user needs, coupled with the active assistance of platform operations, can accelerate the growth of a content category and break through the circle rapidly.
After several years of deep cultivation, iQIYI has grown into a full-category short and medium-sized platform, with a comprehensive layout in the fields of pan-knowledge, pan-life, children, games, animation, film and television, etc., and a large number of high-quality creators have gathered in each category, meeting the extensive and diverse content needs of young user groups, and building an all-encompassing "interest universe".
In 2024, iQIYI will continue to deepen its efforts in the content field as always, continue to strengthen the investment plan in content construction, and bring more opportunities for creators to grow and monetize from the aspects of traffic distribution, income incentives, and influence improvement, so as to promote the upgrading of content quality.
Multi-terminal distribution on mobile phones, computers, TV, smart devices and other terminals has always been a major advantage of iQIYI, which meets the needs of users in richer and more diverse content consumption scenarios and penetrates into every moment of users' lives. On this basis, in 2024, iQIYI will increase traffic support on the mobile phone side, and vertical screen content creators are expected to usher in a wave of growth opportunities.
In terms of business model exploration, iQIYI has been at the forefront of the industry since its launch, and has formed a variety of monetization methods such as advertising sharing, content payment, live broadcast reward, and e-commerce revenue, ensuring the continuous upgrading and virtuous cycle development of the platform's content ecology. In the past five years, iQIYI has exceeded 1.5 billion yuan in advertising alone, benefiting a large number of high-quality creators. In 2024, iQIYI will continue to increase the share ratio of authors on the platform, and will also release a creative ** to support exclusive content, so that the head exclusive content will flourish here.
In the past few years, iQIYI has spared no effort in helping authors increase their influence. In 2024, iQIYI will increase the linkage of content, and provide creators with opportunities to break the circle and attract fans by inviting creators to participate in micro-variety shows, micro-short dramas, creative journeys and other programs, and improve their popularity on Suike and other platforms.
When the competition between short ** platforms has entered the "second half" of competing for content ecology and author attraction, iQiyi is ushering in the harvest season of accumulation, and the outbreak of aerospace popular science content is an example. In 2024, when the multi-pronged measures to improve the quality of content are fully launched, iQIYI will become a "fertile ground" to attract more high-quality creators to rush to, and more content categories will rise here.