We often hear people around us cry about poverty, saying that the economy is not good and that they are not making money.
But many people choose to travel during the Spring Festival.
And it is also reported on the news that the tourism market for this year's Spring Festival is extremely hot, why is this?
Don't they all say that money is hard to make, is it that only your own money is hard to earn?
In fact, there are several reasons behind the popularity of the tourism market.
First of all, our holidays are overly concentrated.
This is why everyone knows that there are many people during the holidays and Spring Festival, the food and accommodation experience is poor, and there are traffic jams on the scenic spots, but they still have to follow the crowding.
Because most people rarely take long vacations, that is, during the year.
Five. I.X.
1. The Spring Festival is three long holidays.
The usual holidays are short, and there is simply no time to travel.
If there is a long vacation, who wants to follow it.
Even if some people have annual leave, many employers rarely implement the annual leave policy.
Even if you encounter a normal shift, you have to go to the leader to sign the application.
Every time I sign it, it's a huge psychological challenge, and I feel very troublesome.
Even if people take a break during the usual holidays, they will encounter leaders and colleagues who come to work and affect their mood.
Only the Spring Festival is considered a serious holiday, and it is at this time that you can really put down your work and go out to travel and relax.
In fact, everyone is usually in a tense state of high load for a long time, and it is difficult to release themselves and accompany their families, that is, to take advantage of the Chinese New Year, the children are on vacation, and they are resting. By accompanying the family to take the children out on trips, it also allows the children to grow and learn.
The second reason is that there is a term in economics called the lipstick effect.
It's that lipsticks sell particularly well in times of economic depression. Because they can't afford to buy large items, people are more inclined to buy small luxury items to relieve the pressure of life and achieve psychological satisfaction.
For those who don't travel often, it sounds like travel is very expensive, but in fact, compared to large consumption items, such as buying a house and a car, this travel expenditure is really a small thing, and often this kind of small money investment can bring us greater happiness and satisfaction.
Some unemployed people who can't find a job and young people who are urged to marry at home, in order to relieve anxiety, simply take advantage of the Spring Festival to travel and relax.
There are also some people who want to open it, but they can't afford to buy a house, so they simply choose to lie flat and not get married or have children.
I even found that as long as I don't buy a house or a car, other things can still be afforded.
Just spend the money on eating and drinking to satisfy your own pleasure, and then take a cost-effective trip to relieve mental pressure.
Judging from the data, the Spring Festival tourist crowd is dominated by young people, accounting for about 60%, of which the post-90s and post-00s are the most active, and their consumption concepts are relatively relaxed and advanced.
Because the money is easy to come by, and of course it is easy to spend during the Chinese New Year.
In addition to the above crowds, some students are also keen to relax by traveling together.
They save money to travel by saving money and choosing to travel poorly, but these people still spend their parents' money.
In addition, people's consumption concepts are indeed changing.
Many people begin to think that travel is a cost-effective way of leisure and entertainment, and in the face of the pressure of life and the uncertainty of the future, by going out for a walk and taking a look at the scenery outside, to relieve their inner anxiety and enhance their sense of well-being.
In general, the popularity of the tourism market during the Spring Festival does not mean that everyone seems to be rich.
The main reason is that China has a population of 1.4 billion.
The population base is really large, coupled with the limited long holiday, tourists will be too concentrated, but where there are a few percent of the country's population to play, it can cause the phenomenon of major tourist attractions to be full.
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