Zhejiang car networkData Reference:Although the tuyere of new energy is still blowing, a large number of consumers who are unwilling to spend time and energy on energy replenishment and range anxiety still have a soft spot for traditional fuel vehicles. In 2023, the sales of many hot-selling traditional fuel vehicles will continue to grow, showing strong market competitiveness.
According to the sales data released by the Passenger Association, "Zhejiang Car Network" has made statistics on the traditional fuel hot-selling models with an average monthly sales of more than 10,000 of major brands in 2023. The results show that there are 27 traditional fuel models with an average monthly sales volume of more than 10,000 units, and sales have increased. Among them, the model with the largest growth rate is Geely Boyue L, which increased by 342 year-on-year57%, Changan Auchan Z6 increased by 155 year-on-year77%, ranking second in terms of growth rate. Moreover, these two models belong to independent brands, which shows that in addition to the rapid development of independent brands in the field of new energy vehicles, the competitiveness of independent brands in the traditional fuel vehicle market should not be underestimated.
A list of traditional fuel vehicles with sales growth in 2023 and an average of more than 10,000 units per month
Data**: Passenger Federation.
If you look at the number of models in the table, the hot-selling traditional fuel vehicles of the joint venture brands are generally relatively strong, accounting for 18 of the 27 models, as much as two-thirds, which is twice that of the domestic brands.
In the eyes of industry insiders, traditional fuel vehicles are the strength of joint venture brands, and the number of hot-selling models and classic models of joint venture brands has always been relatively large. In addition, in order to maintain the market position of the Chinese auto market, joint venture brands, which mainly rely on traditional fuel vehicles, will continue to improve the competitiveness of these hot-selling models through various technologies and marketing methods to increase sales. It was also their top priority last year. Among them, FAW-Volkswagen Sutar and Magotan exceeded 280,000 and 190,000 units in one fell swoop with new sales of more than 60,000 units and nearly 50,000 units respectively last year, with a growth rate of nearly 30%. GAC Toyota Fenglanda and FAW-Volkswagen Audi A6L exceeded 150,000 and 160,000 units respectively with new sales of more than 50,000 units, with a growth rate of nearly 60% and 50%.
In terms of model categories, among these hot-selling models, the compact model has the most, more than half. Among them, there are 9 compact SUVs and 7 compact cars, for a total of 16 models. The self-owned brand hot-selling traditional fuel vehicles are all concentrated in this market segment. The remaining 11 models are midsize cars, midsize SUVs, mid-size and large-sized cars, and one MPV. And these hot-selling models are all joint venture brand models.
"Zhejiang Car Network" original, main writer: Zhuang Zhou.