Jiang Meng.
The overall passenger flow of the two major temple fairs of Ditan and Longtan reached nearly one million and 600,000 respectively; During the Spring Festival holiday, Shanghai received a total of 1,675 tourists950,000 person-times; The number of duty-free shoppers on Hainan Island was 29770,000 person-times, with an average per capita consumption of 8,358 yuan ......
During the Spring Festival in the Year of the Dragon, there is more time for holidays. Seize the opportunity of the holiday, give full play to local characteristics, integrate the various local advantages with holiday tourism consumption, and improve the service quality of various related fields in a targeted manner. According to data from the Ministry of Culture and Tourism, the number of domestic tourists during the Spring Festival holiday reached 47.4 billion, with a total cost of 6326 for domestic travel8.7 billion yuan, not only the number of trips and the total cost of travel and other indicators hit a record high, but also compared with the same period in 2019 (calculated on a comparable basis) also achieved 190% and 77% growth. The "good start" of cultural tourism during the Spring Festival reflects the vigorous vitality of holiday consumption.
Carry forward the traditional culture of the Spring Festival, keep the integrity and innovation. Various festivals and activities have been carried out in combination with folk customs, such as traditional temple fairs and blessings, New Year lantern festivals in ancient towns, dragon and iron flower performances, intangible cultural heritage handicrafts, and time-honored "national tide new products" joint exhibitions, etc., which have attracted many citizens and tourists. People feel the festive and peaceful atmosphere in visiting the big market, watching performances, and tasting delicious food, and the sound and laughter, the New Year and blessings paint a vivid picture of fireworks in the world. 3,000 drones took off on Chengdu's Chinese New Year's Eve, performing dragon soaring and other pictures, presenting a night sky feast of technology and art. Science and technology museums around the country have launched special exhibitions for the Spring Festival, bringing visitors a fantastic journey through naked-eye 3D, holographic interaction and other technological applications. The strong cultural atmosphere and rich activities and performances make the New Year's flavor more rich and diverse, making tourists forget to return.
The new trend of Spring Festival tourism is also worth paying attention to. Residents in the south go to the north to skate and enjoy the snow, and residents in the north go south to experience the "warm year", and more and more Chinese people have a deep appreciation of the vast motherland, enjoy the diverse scenery and taste different customs in the "north-south crossing". It is precisely aware of such a demand that local cultural and tourism departments have "gone out of the circle" to accelerate the cultivation of characteristic tourism resources, build regional tourism brands, better display the natural and humanistic charm, and cater to and meet the diversified, multi-level and multi-faceted cultural and tourism needs of the public.
The cultural and tourism industry in the Spring Festival of the Year of the Dragon has achieved a "good start", and local cultural and tourism departments should adhere to the cultural and plastic tourism and the promotion of culture and tourism, continue to promote the in-depth integration and development of culture and tourism, and further do a good job in tourism to benefit the people. In particular, newly promoted "Internet celebrity" areas should think about and explore how to become "long-term red" in practice, including continuing to cultivate "internal strength", improving supporting measures and services, and optimizing management mechanisms.