The third season of the food documentary "Hunan Cuisine of Aojiao" specially sponsored by Hot Girls premiered on January 29, with its in-depth exploration of the global development of Hunan cuisine culture and the stories of Hunan people, it has received widespread attention and praise, and has an excellent reputation, and has also set off a boom in Hunan cuisine. This season's program uses 12 episodes of character stories and food to record the wisdom and courage of Hunan people in the face of globalization, new people, and new culture, and fully demonstrate the "proud pepper" temperament of Hunan cuisine in the new era in combination with a global perspective.
Taste buds are indulgent, emotions are intertwined
Continuing the style of the first and second seasons, the program still uses the lens to bring the audience and friends a food feast, on February 5th, the program was broadcast to the third issue, the theme of this episode of the program is "subverting the old food light", the content mainly tells the story of Hunan people in the face of different cultures and different eating habits, inclusive, and incorporating the strengths of each family, so as to adapt to the new era and new regions, so as to expand outward to show the wisdom of Hunan people. In the program, whether it is the popularity of Zuo Zongtang's chicken overseas, or the innovative way of eating crockpot meat in Xiangxi, it reflects the efforts made by Hunan people in food exploration and promotion of Hunan cuisine, which is full of sincerity and touching.
Culinary exploration,Creativity out of the circle
Huxiang cuisine, with its unique flavor and rich cultural connotation, has conquered countless discerning taste buds since ancient times. In the face of the progress of the times and the public's pursuit of food, Huxiang is also constantly pursuing the integration and innovation of food culture with the outside world. As the special sponsor of the third season of the show, Spice Girl, a food processing company with a history of 26 years, adheres to the mission of letting the world taste the taste of Hunan, and has never stopped exploring the innovative integration of Huxiang delicacy and other cuisines.
In the past 2023, when the two core products of Spice Girl, Chopped Pepper Hot Sauce and Douban Spicy Sauce, were launched, the Spice Girl brand traveled through 16 cities and successively launched a new product tasting meeting with the theme of "New Hunan Flavor, New Fusion" in Beijing, Xuchang, Xinyu, Yuanjiang, Huizhou and other places, which not only attracted culinary masters and celebrity chefs from all regions to gather together, but also brought together many experts in the catering industry. They tasted the charm of food together, exchanged in-depth cooking experience, and explored the innovation and integration of Hunan cuisine. This series of activities not only strengthened the communication and cooperation between condiment manufacturers and caterers, but also made the model of the Spicy Girl Chef Tasting Ceremony replicated and landed in the country more and more mature.
Take the traditional home-cooked braised pork as an example, the traditional practice is more to use soy sauce and soup color to dominate the flavor of the dish, in order to better integrate with the Cantonese flavor, in the spicy girl tasting meeting, the celebrity chef added the hot girl chopped pepper hot sauce to increase the flavor, sweet and warm while sweet, soft and moist with a faint pepper fragrance, extremely integrated and full of freshness, with its sauce fragrant, salty, sweet and fat taste, conveying the confidence of Hunan chefs in the quality of ingredients. It brought a new taste bud experience to the on-site chef guests, and also provided a new direction for the fusion and development of dishes.
In terms of product development, Spicy Girl has always been guided by market demand, with the goal of cooking unique Hunan flavor Hunan dishes, constantly exploring and developing Hunan flavor compound sauce, and is committed to making pure Hunan flavor glow with new vitality and brilliance on a broader stage. This coincides with the original intention of the program "Hunan Cuisine of Aojiao", what it touches in "Hunan Cuisine of Aojiao" is not only the desire of the tongue, but also the in-depth experience of emotion. Just like Hunan cuisine, it is not only about cooking skills and taste mixing, but also about the inheritance of Hunan culture.
In the course of 26 years of development, Spicy Girl has always maintained her original intention in the journey of enriching the recipes of Hunan cuisine and leading Hunan cuisine to a broader stage. This not only injects new vitality into the inheritance of Hunan cuisine, but also provides infinite possibilities and broad space for its innovation.