Every New Year's holiday, buying ** is almost a habit of Chinese, hard work for a year to buy some gold and silver jewelry to give to family and relatives and friends is a tradition, but this tradition this year is a little unexpected, this is the Spring Festival ** sales fever and rush to buy superimposed, why is it like this? What's going on with grabbing the ** trend?
First, the Spring Festival has become a trend?
According to a report by Guangming.com, the Year of the Dragon** is selling crazy again! "Every day, there are customers who come to cash **" More than 1,000 zodiac dragon gold bars are sold in one day" "It's better to buy a bag than to buy **" According to ** report, there are gold shops in Shanghai that sell more than 1,000 gold bars a day, and some people buy more than 200,000 yuan of gold jewelry ...... in one goAlthough the highest price of gold has exceeded 625 yuan, consumers are still buying. However, at present, there is a new way to play ** sales, more and more young people will choose to buy gold bars, and then go to the gold store to create any one they like, it is said that this operation can save money on a necklace than going to the mall to buy.
According to the report of the China Times, the consumption of the Year of the Dragon continues to rise, compared with the consumption during the Spring Festival last year, although this year's consumption has climbed to 626 yuan, it has not extinguished people's enthusiasm for buying. During the Spring Festival, the reporter shuttled through the major sales counters in Luoyang City, Henan Province and found that the front of the merchants was full of people, and there was an endless stream of customers who came to buy ** jewelry, and some counters even lined up in front of the long queue.
According to the reporter's incomplete statistics, different from the previous buying groups, female consumers born in the 80s became the main force in buying ** jewelry during the Spring Festival this year, and the enthusiasm for buying continued to rise. In addition to the continued hot sales of jewelry, gold bars for the Year of the Dragon and some jewelry with the theme of the Year of the Dragon are also loved by consumers.
It is worth noting that although the domestic consumption boom continued to heat up during the Spring Festival, the international gold price was unmoved, and did not rise sharply, but fell sharply. As the U.S. inflation rate rose sharply to put pressure on gold prices, after the release of the data, the international gold price was once **30 US dollars per ounce. As of February 14, the international gold price temporarily closed at 2004 US dollars per ounce, down 2 percent in the past week25%。
The reporter found in the communication with the sales staff that although there were many customers who bought during the Spring Festival last year, compared with this year's Spring Festival, the sales volume of this year has doubled, and consumers are enthusiastic about buying. Some industry insiders said that this has a certain relationship with the sinking of the market in recent years. According to public data, the per capita annual consumption level of jewelry in third-tier cities and below** has increased from 460 in 20177 yuan increased to 617 in 20225 yuan, with a compound annual growth rate of 60%, exceeded.
First- and second-tier cities and the national average.
According to the report of titanium **, as the world's largest ** market, Chinese have an obsession with **. Ten years ago, "Chinese aunts" exploded in purchases**, and their strong purchasing power shocked foreigners, and today's young people are not to be outdone. There are two main types of buying, one is gold jewelry, the other is gold coins and gold bars, and the uses of both are different.
The essence of gold jewelry is jewelry, but the raw materials are more expensive. Jewelry has a shape and design, so it has an additional processing fee than gold coins and gold bars. Gold coins, gold bars, and gold bricks are pure**, with financial management attributes, **follow *** fluctuations.
2. How did the ** heat of this year's Spring Festival come about?
Every Spring Festival, the streets and alleys of China are filled with a strong festive atmosphere. During this traditional festival, people buy New Year's goods to prepare for the new year. Among the many New Year's goods, ** is undoubtedly one of the most eye-catching goods. Especially this year, rush to buy ** during the Spring Festival has become a trend that cannot be ignored, what should we think of this?
First of all, buying ** during the Spring Festival has become a cultural tradition of the Chinese. Every time there is a traditional festival in China, especially during the Spring Festival, buying ** has indeed developed into a deep-rooted cultural custom and consumption trend in Chinese society. The Spring Festival is the most important traditional festival in China, symbolizing reunion, harmony and prosperity, and has always been regarded as a symbol of wealth, dignity and auspiciousness in Chinese culture. In this special period, people tend to buy ** jewelry or gold bars as gifts to relatives and friends, implying blessings and expectations for a better life in the new year.
In addition, since the Spring Festival coincides with the distribution of year-end bonuses, many professionals have relatively ample funds to meet consumption needs and investment needs. For many families, using part of the year-end bonus to buy ** is a way to maintain and increase the value of the fruits of hard work throughout the year, and it is also an investment in future life security. In addition, merchants usually launch a variety of activities during the festival to attract consumers to buy products, which further stimulates the activity of the market.
Secondly, the changes in the market are closely linked to the development trend of the market, and the group structure of consumers has changed significantly over the years. Middle-aged and elderly people are the traditional consumer groups of the market, but it cannot be ignored that more and more young people have begun to join the ranks of buying.
First, young people are beginning to gradually realize the significance of ** jewelry. As a precious metal, it has a long history and profound cultural connotation. It is not only a symbol of wealth, but also a carrier of inheritance and emotion. Young people are gradually realizing that buying ** is not only for the pursuit of fashion and trends, but also a kind of respect and inheritance of traditional culture. They are willing to express their personality and taste by wearing ** jewelry, and also give it as a gift with special significance to relatives and friends.
Second, the role of value preservation and appreciation is also attracting young people. In the current economic environment, young people are becoming more and more aware of financial management and investment. They understand that by investing money in the ** market, they can not only protect against the risk of inflation, but also gain a certain amount of income from market fluctuations. As a relatively stable investment variety, it is affected by various factors such as the global economic situation and monetary policy, and has certain volatility and uncertainty. But it's this uncertainty that makes it a potential investment option. By buying**, young people can achieve diversified asset allocation, reduce investment risks, and lay a solid foundation for future wealth accumulation.
Third, the changes in the market are also inseparable from the innovation of marketing strategies. In recent years, with the popularization of the Internet and the development of social networking, brands and merchants have begun to use online channels for marketing and promotion. They interact with young people through social platforms, launch products that meet the aesthetics and needs of young people, and create a personalized brand image. This innovative marketing strategy has improved the awareness and acceptance among young people, and further promoted the prosperity and development of the market.
Third, the rise of consumption in the sinking market has also brought the possibility of consumption. In addition to the changes in the market itself and the promotion of market development trends, the development of China's regional economy is also one of the important factors leading to the improvement of the market. Especially in the context of China's accelerated urbanization process, the rise and development of the sinking market has had a profound impact on the market.
On the one hand, the enhancement of consumer purchasing power in the sinking market has directly promoted the prosperity of the market. With the development of the sinking market economy, people's income level continues to increase, and the concept of consumption is gradually changing. **As a traditional investment product and jewelry, it is deeply loved by consumers. When consumers in the sinking market buy **, they not only pay attention to its investment value, but also pay attention to its quality and style. Therefore, the best brands and merchants have launched products that meet the needs of the sinking market, meet the diversified needs of consumers, and further promote the development of the market.
On the other hand, the rise of the sinking market provides new growth space for the ** market. With the continuous release of the consumption potential of the sinking market, the ** market is expected to continue to maintain a rapid growth trend in the future. **Brands and merchants can further enhance their market share and competitiveness by expanding channels in the sinking market and optimizing product structure.
Fourth, we must also be aware of the risks. Recently, the international gold price has begun, which may have a certain impact on the market. If the market can maintain a stable development trend, it is possible to decline further, which is indeed a potential risk for the current consumer.
Looking back on the past few years, when the market was once prosperous, many consumers, especially aunts, flocked to the market to buy. However, as the market fluctuates, some consumers suffer losses due to blindly following the herd or over-investing. This is a wake-up call for our consumers today, reminding us to be rational when buying and avoid blindly following the trend. In the face of the uncertainty of gold prices, consumers need to be more rational about investment. We should avoid blindly following the trend, but should reasonably plan consumption and investment according to our own economic conditions and investment goals.
Therefore, the rise of this year's Spring Festival fever is the result of a combination of factors. While enjoying the cultural and aesthetic experience brought by the **, consumers should also pay attention to market dynamics and invest rationally to avoid unnecessary economic risks.