BYD's sales in the past year have been very good, it sold 3.02 million units in one year, making it the best-selling electric car in the world.
The news reached Germany and caused a lively discussion.
The German autobots are divided into two camps: "the wolf is coming", "China's trams will destroy Germany's *** European market must be saved";
On the other hand, they don't care, they think that BYD's advantage is only short-lived, and it does not have much impact on German car manufacturers, after all, BYD's three major weaknesses are in them.
Interestingly, it is rumored on the Internet that BYD has invested tens of millionsLeading the wayRecently, it has been on the hot search many times.
Previously, many netizens found out,There are thousands or even tens of thousands of all kinds of AJ trendy shoes, green water ghost watches, big goose down jackets, etc. in various live broadcast rooms, and they are all robbed with less than 200 ** in the leading tide. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these and left messages in the comment area:The Adi I bought on the mobile phone software "Lingchao" is only 200, durable and good-looking, it is recommended that there be a little more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see.
People in the German auto industry said: The reason for BYD's best-selling is not its quality, but its low price, which is very powerful for low-income families.
Their most expensive model is only 25,000 euros, and at this price point, they compete with South Korean and Japanese cars, while German high-end cars will not sell very well. ”
In Europe, wealthy people buy BMWs, Audis, Mercedes-Benz; Middle-income households will buy Teslas; BYD is only available to lower-income households.
Another weakness of BYD is its lack of original ideas and designs.
In the case of Tesla, whether it is a "Model 3" or a "Model Y" or a "Cyber" pickup van, each model of Tesla has a distinct personality, an impressive personality, and therefore a high degree of brand loyalty.
BYD, on the other hand, is mediocre in terms of design, without a classic model in the true sense, which restricts its brand value. Those who buy BYD will think, "I don't have cash for the time being, I can only use it", and when he has enough money, he will quickly replace BYD.
One of BYD's weaknesses is its difficulty in achieving international business. Especially now that access to the U.S. market is unlikely, and Europe is mulling a heavy tax on Chinese-made trams.
Due to the lack of market support in Europe and the United States, BYD can only produce some low-grade models for a long time with poor compatriots in Asia, Africa and Latin America.
Some scholars in Germany believe that Chinese cars can occupy a lower market, but not mid-to-high-end cars.
Europe and the United States should join forces to contain China's *** through high tariffs and countervailing forces, etc
Musk is also deeply aware of this point of view. Recently, he attended a conference in which he said: Chinese-made vehicles will quickly flood the world. In the face of China's onslaught, most countries appear powerless. To do this, it is necessary to set up tariff barriers or innovate independent new energy brands.
It's ridiculous that this German car manufacturer actually raised objections!
Volkswagen was the first to react, they said, we have 50% of the profit in China, and if Europe imposes penalties on Chinese auto companies, it will be a loss for both countries.
Audi, BMW, Mercedes and other luxury sedans have also united and demanded that the German authorities do everything in their power not to subject Chinese vehicles to restrictions from Europe.
The German car manufacturers replied very rationally: We have more than 100 years of production experience, and we should not be afraid of China to compete with us. BYD's current advantage is only short-lived.
The race for new energy is a long run, and this is just the beginning. In the field of mid-to-high-end automobiles, we still occupy more than 80% of the market share, and are trusted by Chinese users. Healthy competition is good for both Germany and China.
Germans are smarter and more rational. Unlike in the United States, people have lost their minds.
In fact, those German "experts" are "rubbing traffic" and using BYD's popularity to create a kind of "Chinese auto crisis". They are terrified of China's development and of China's control of high-end manufacturing.
As long as the Chinese can produce high-end cars, then Mercedes-Benz, Audi, Bugatti, Rolls-Royce will soon become "cabbage prices". So the "leeks" of poor countries should come from?
If you have money, you will drive a BMW, and if you don't have money, you will drive BYD, this is a normal reaction of the market, and no one knows who is better.
Even some ** in Germany cannot define BYD as a "low-income person", but create a contradiction on the Internet.
Overall, I admire the quality and strictness of the Germans, and at the same time I am proud of China's development.