What is the relationship between Lai Mao and Moutai?
Among the many liquor brands, Lai Mao and Moutai are both high-profile brands. Lai Mao liquor is one of the Moutai series of liquors, and it is also a national strategic single product that Moutai Company strives to create. But what exactly is the relationship between the two? Maybe we can look at it from a different angle.
Legally speaking, Kweichow Laimao Liquor Co., Ltd. is jointly established by Kweichow Moutai and Sinopec Yijie Sales. This partnership provides a solid foundation for the development of Lai Mao Liquor. However, from the perspective of development history, Lai Mao's identity is higher than that of Moutai. Because Moutai was formed by the merger of the three brand holders of "Wang Mao", "Hua Mao" and "Lai Mao" in the early days, these three should be Moutai's uncle, second uncle and uncle. This family-style merger constitutes the uniqueness of the Moutai brand.
In a statement in 2014, Moutai claimed that the "Lai Mao" trademark was a registered trademark of Moutai, which means that only "Lai Mao liquor produced by Kweichow Moutai Co., Ltd. *** can truly be called Lai Mao Liquor, and other manufacturers are regarded as counterfeit and infringing products."
In general, the relationship between Lai Mao and Moutai can be said to be intricate and confusing. But this relationship is also a concrete embodiment of the mutual reflection and interdependence between the two brands. Perhaps when we delve into the relationship between Lai Mao and Moutai, we can have a deeper understanding of the unique charm of the two liquor brands and their unique position in the liquor industry.