Introduction:
As the main force of rural finance and the host bank of rural revitalization, in the face of the economic downturn and increasingly strict financial supervision, the original development model and service pattern of Shanxi Houma Rural Commercial Bank urgently need to be further improved in the direction of specialization, specialization and integration. How to grasp the new trend, break through the path dependence, and restructure the business model to achieve a high starting point and seek new changes? Houma City, Shanxi Province, located between the Linfen Basin and the Yuncheng Basin in the south of Shanxi Province, the plain area at the confluence of the Fen River and the Huhe River, connects Quwo County in the east, Xinjiang County in the west, Purple Mountain in the south, and Fenhe River in the north.
As the main force of rural finance and the host bank of rural revitalization, Shanxi Houma Rural Commercial Bank has played an important role in supporting local economic development and helping rural revitalization over the years. However, with the economic downturn and increasingly stringent financial regulationHouma Rural Commercial Bank is facing unprecedented breakthrough challenges, and the original development model and service pattern urgently need to be further improved in the direction of specialization, specialization and integration. How to grasp the new trend, break through the path dependence, and restructure the business model to achieve a high starting point and seek new changes?
The picture shows Liu Jinda, Secretary of the Party Committee and Chairman of Houma Rural Commercial Bank, and his party going to Yangzhou Rural Commercial Bank for business exchanges.
"We must base ourselves on the new normal, return to the main business, support agriculture and small businesses, cultivate both inside and outside, concentrate on acting, do specialization and refinement, make real efforts to solve problems, see real chapters, and take the road of transformation and development of real rural commercial banks. ”Liu Jinda, Secretary of the Party Committee and Chairman of Houma Rural Commercial Bank, gave the answer.
From January 1 to 29, 2024, in less than a month, the bank's deposits increased by 4200 million yuan, 102 of the target for the same period52%, and the net placement of various loans was 29.8 billion yuan, completing the target of 157 in the same period54%, of which: 19.7 billion yuan, completing the target of 112 in the same period86%, 1,154 new credit customers were added, achieving a double improvement in business indicators and customer coverage.
Take the initiative and take responsibility, innovate and change
Change is new, unchanged is rotten; Change is live, and change is board. This is the concept of transformation and development engraved in the heart of the new party committee of the bank.
Based on Houma, integrated into HoumaWith the vision of development, let all employees "move", let the thinking "live", and let the action keep upIn order to effectively solve the development problems and dilemmas.
The picture shows Liu Jinda (second from left), Secretary of the Party Committee and Chairman of the BankUnderstand your merchants' financial needs.
Since July 2023, since the new party committee team of Houma Rural Commercial Bank took office, it has anchored the business objectives to break the predicament, seek changes, and open a new situation, and quickly made strategic deployments. At the same time, it has laid the general tone of "strong retail, high efficiency and warm micro bank" with the theme of "transformation and development, income generation and efficiency", driven by "cultural leadership + retail transformation", and "product + service" as the focus to achieve new breakthroughs, new leaps and new improvements in the level of operation and management throughout the year, and create a "strong retail, high efficiency and temperature" micro bank".
Find out the background of the family and check the pulse
Sink the first line of in-depth research and seek a "good prescription" to promote development. In order to find out the "family background" in an all-round way, the new party committee team of Houma Rural Commercial Bank has been non-stop to carry out visits and research around "going to the grassroots, finding problems, finding solutions, and promoting development" as soon as they took office.
The picture shows Wu Donghong (middle), deputy secretary of the Party committee and president of the bank, visiting small and micro enterprises.
In the grassroots outlets, the party committee team carefully understood the details of business operation, daily operation, customer service, external marketing, etc., inquired in detail about the structure and scale of deposits and loans, and talked with the person in charge of the outlet, the account manager, and the front-line staff, so as to conduct a comprehensive survey of industrial support, credit product publicity and promotion, financial service efficiency, financial support for the real economy, and help market entities resume production and achieve efficiency; During the visit to the enterprise, through in-depth conversations with customers, we can understand their production and operation conditions and financial service needs, analyze the current situation and prospects of the enterprise, listen to the opinions and suggestions of customers, and answer customers' financial questions on the spot.
Investigation and research is the foundation of seeking things and the way to achieve things. "Only by 'sinking' can the problem 'float' up. We must find out the situation in extensive research, identify the 'real problems' that affect the high-quality development of rural commercial banks, conduct in-depth research and analysis, come up with 'real methods' to solve problems, and promote investigation and research to see the truth, make practical moves, and seek practical results. ”At the meeting of the bank's party committee, Liu Jinda, secretary of the party committee and chairman of the board, repeatedly emphasized.
After nearly two months of accurate research, in-depth analysis and thinking from different angles, the shortcomings and weaknesses in the development of the enterprise were sorted out, and the practical measures to solve the problems were put forward.
Go out to "learn from experience" and broaden your horizons
Broaden your horizons and learn the truth. From August to September 2023, Houma Rural Commercial Bank adhered to the work idea of benchmarking advanced and emancipating the mind, and embarked on the road of going out to study with the purpose of learning from experience, broadening ideas and improving capabilities.
The bank has organized 68 senior executives and middle-level cadres and employees to go to 8 rural commercial banks in Jiangsu and Zhejiang provinces, Jilin Yushu and Gansu Lanzhou in batches to learn from the advanced management experience of peer benchmarking units, conduct research and exchanges, broaden their horizons, and seek the truth. Promote complementary advantages and pair improvement.
The picture shows the party committee team of the bank going out for inspection and study.
During the investigation and study, we saw the development outlook, advanced concepts and atmosphere of advanced rural commercial banks from zero distance through watching, listening and asking, and benefited a lot and gained a lot of insights. After returning from each inspection, the party committee of the bank held an exchange and learning sharing meeting for the first time, and the senior executives took the lead in a heated discussion, and everyone expressed the harvest and feelings of the inspection and study.
"In the inspection, exchange and learning, we not only collided with the spark of ideas, harvested the learning experience, expanded the work ideas, but also stimulated the enthusiasm of the officer, and said that they would benchmark the advanced, identify the gap, make up for the shortcomings, and transform the learning results into practical measures to promote the quality and efficiency of the work. ”Wu Donghong, deputy secretary of the party committee and president of the bank, said with emotion that after a series of field trips, it was found that almost all small and medium-sized financial institutions are vigorously promoting retail transformation, whether it is the south or the north, coastal or inland, on the one hand, through the upgrading of the system platform and product and service innovation, improve the differentiated assessment of performance pay, and on the other hand, improve the institutional mechanism of "dare to lend, willing to lend, can lend, and will lend", so as to achieve the effective improvement of the availability and inclusiveness of financial services.
Identify the gaps and make up for the shortcomings
Make up for the shortcomings, find the positioning, and strive to be the first to develop. Through a series of in-depth visits, field research and field trips, Houma Rural Commercial Bank has identified benchmarks, identified gaps, inspired ideas and added motivation. The party committee team is soberly aware of:
Establishing a new development concept is an urgent need to achieve high-quality development. Houma Rural Commercial Bank has problems such as backward ideology, unclear cognition of things, imperfect system and mechanism, and inadequate implementation; The quality of cadres and employees has not kept up with the new situation of the development of the times, and these phenomena have directly led to the low quality and efficiency of rural commercial banks, the slow delivery of loans, and the lack of profitability.
How to shift from extensive operation and cost-free management mode to precise and scientific management, and adapt to the changes in the situation with innovative thinking? We must adhere to the scale and efficiency as the first goal, adhere to the "three rural" and small and micro as the first main business, return to the main responsibility and main business, take the road of "supporting agriculture and supporting small", continue to make efforts on the battlefield that we are good at, expand the scale, and grab customers, in order to be invincible in the competition in the same industry market.
Promoting retail transformation is an inevitable choice to achieve high-quality development. The overall service level of Houma Rural Commercial Bank needs to be improved, and the current product and service system lags behind the market demand, resulting in a series of measures such as whole village credit and grid marketing not being effectively implemented.
The picture shows the bank's staff introducing credit products to customers.
Not only that, the lack of incentive mechanism, the relative lag of the internal assessment mechanism, the excessive emphasis on scale in performance weight, the relatively low proportion of benefits, the mismatch between the contribution of employees and the allocation of resources, the distribution principle of more work and more rewards has not been fully reflected, and the phenomenon of "eating a big pot of rice" still exists.
Therefore, the development of financial technology, the acceleration of retail transformation, the upgrading of the system platform and the innovation of products and services, the improvement of the differentiated assessment of performance compensation, and the improvement of the system and mechanism of "dare to lend, willing to lend, can lend, and will lend" are not a "choice question" for the current Houma Rural Commercial Bank, but a "must answer question" of the times, and has become a "rush to answer the question".
The picture shows the bank's account manager visiting growers.
Carrying out reconstruction and remodeling is necessary to achieve high-quality development. Over the years, Houma Rural Commercial Bank has unilaterally pursued the "maximization" of speed and scale, and the rapid growth of its business has supported the development of the local economy for a certain period of time, but it has been detached from its own actual management and control capabilities, and the risk of case prevention and control has also increased, the internal management is loose, and the compliance construction needs to be improved urgently. The process of carrying out reconstruction and remodeling is the process of tempering the team and honing the will, as well as the process of identifying cadres and cultivating talents.
Under the joint exploration of the Party committee team and the staff of the bank, the bank has actively explored the road of strategic transformation, enhanced its core competitiveness and brand image, and enabled more people to realize the transformation of their mentality from "spectator" to "participatory", and make unremitting efforts to build Houma Rural Commercial Bank into a regional strength bank that resonates with the social economy.
Click on the image above to get itThe full version of the "2023 Rural Commercial Bank Transformation Trend Report".
Millions of readers are reading it
Exclusive Follow the trend! Top 10 Development Trends of Rural Commercial Banks in 2024.
Exclusive |Reborn from the ashes and embark on a journey! Interview with Wang Ya, Chairman of Shanxi Rural Commercial United Bank.
Exclusive丨From "the building will be tilted" to "reborn from the fire"! The reform of Shanxi Rural Commercial United Bank.
* Shanxi Houma Rural Commercial Bank.
Producer: Cai Liang, Editor: Wang Xuebing, Producer: Mu Yangfen.