On February 18, Chen Mingyong, founder and CEO of OPPO, announced the establishment of an AI center, and held an OPPO AI strategy conference in the AI center on February 20. Located in Dongguan Marina Bay New Area, OPPO AI Marina Bay Data Center is OPPO's global computing power center, with high computing power that can support hundreds of billions of AI model training and ultra-low latency of backbone network links of two milliseconds.
At the same time, OPPO also announced the OPPO 1+N agent ecosystem strategy, which consists of the OPPO AI super agent and AI Pro agent development platform, aiming to bring AI from early adopter to common use through a new AI strategy, bringing users a more efficient and comfortable next-generation AI experience.
Liu Zuohu, Chief Product Officer of OPPO, said, "AI mobile phones will be the third major stage of change in the mobile phone industry after feature phones and smartphones. In the era of AI mobile phones, the mobile phone industry and user experience will usher in revolutionary changes. OPPO is committed to becoming a contributor and popularizer of AI mobile phones, and looks forward to working with industry partners to promote the innovation of the mobile phone industry and reshape the smart experience of mobile phones. ”
After the OPPO AI strategy conference, Liu Zuohu, chief product officer of OPPO, and Zhang Jun, product director of OPPO AI Center, were interviewed by ** to further interpret OPPO's future plans in AI.
The era of AI mobile phones is an ecosystem, and OPPO calls for a win-win situation through co-construction
From the end of 2023, it has become the consensus of the industry that AI will lead the new era of mobile phones, in Liu Zuohu's view, the era of AI mobile phones is an ecology, not that OPPO can do everything alone, but the entire industry needs to build this ecology. Based on the forward-looking research and application exploration of the development of the AI mobile phone industry and AI, OPPO has joined hands with the well-known market research institute IDC to release the first AI mobile phone *** to accelerate the evolution and maturity of the AI mobile phone industry. ** It is pointed out that current users expect more advanced technology to liberate users' energy and creativity, and AI large model technology will once again trigger an interactive revolution and drive the evolution of smartphones to AI mobile phones.
Liu Zuohu said that the *** released this time is what OPPO has been thinking about for a period of timeVersion 0, OPPO as a contributor, we hope to bring the entire industry and the entire ecosystem into the era of AI mobile phones. Because AI is changing very quickly. We believe that the next two years will change dramatically, both in terms of technology and experience. Therefore, Liu Zuohu also hopes that the entire industry can participate in defining China's AI mobile phones and promote the development of the entire AI mobile phone field.
Based on the current AI development situation, OPPO threw out four characteristics of AI mobile phones, and Zhang Jun gave a detailed introduction.
First, it has the ability to learn independently. Self-learning means not only the model itself, but also the change in the interactive experience.
Second, it has the ability to make efficient use of computing resources. Now everyone is talking about the end-side deployment of large models, which means the reallocation of mobile phone hardware computing resources, whether it is called XPU, or NPU, of course, it will also involve other PUs, or the use of memory, or the resource allocation principle of power consumption and bottom line occupation, which will change accordingly. This is the bottom layer, and users can't feel it, but the purpose of these changes is to put the large model into the mobile phone, which means that after the model is really installed into the mobile phone in the future, these functions will not be used without changing the AI mobile phone.
Third, it has the ability to create. That is, generation, now everyone sees a relatively single-point generation, for example, AI elimination, eliminate pedestrians in **, generate missing backgrounds, and you think this thing has nothing to do with mobile phones. However, in the future, the services provided by mobile phones to users may be generated. For example, if you want to go out, AI will generate flight information, weather forecast, and taxi information on a card, and at that time, the AI of the mobile phone is generating, not just loading the AI function in the mobile phone, so this means that the mobile phone itself has the ability to generate, but what it generates, in fact, there is a lot of room for imagination, and the card is just a possibility.
Finally, it's more sentient. This perception capability is based on the intelligence of the all-round experience of the mobile phone brought by these sensors. For example, the microphone and speaker you are using now, because it has the ability to sense, can feel the content of your environment, and bring different volumes, this is the AI of the mobile phone itself, so the concept of AI mobile phone sounds a bit abstract now, but in fact, in our opinion, it is a full-stack AI evolution revolution.
Improve the AI experience of mobile phones OPPO has no upper limit on investment
In 2020, OPPO launched its first AI model, ahead of the AI layout, and continues to invest. In 2023, OPPO will launch the self-trained Andean large model (ANDEGPT), and OPPO will realize the joint deployment of the Titan super large model, the Turbo large model, and the Tiny lightweight model through the first-class large model deployment strategy to meet the efficient adaptation of multiple scenarios.
Under the architecture of device-cloud synergy, the computing power supply of OPPO AI phones will no longer be limited to local - device-side computing can better ensure real-time and privacy protection, and the powerful computing power in the cloud can complete more complex tasks, thereby improving the overall performance and efficiency of AI phones.
In Liu Zuohu's view, AI mobile phones are currently facing three major challenges: first, how to accurately perceive the real world; the second is to have strong enough computing power; The third is to have the advanced nature of the algorithm, which is also the most important direction of OPPO's ability investment.
First of all, the requirements for mobile phone computing power, the biggest bottleneck now is the bandwidth between CPU and memory, the speed of this transmission is now what everyone is exploring, and to solve this problem, you need to understand the chip. OPPO has a corresponding team that is also continuing to explore in this regard, and even involves changes in the entire hardware platform architecture, which will be a relatively long-term exploration.
In terms of perception, OPPO hopes to improve through cooperation and co-construction, and currently focuses on how to connect core devices, such as tablets, earphones, watches, and mobile phones.
As for the advancement of the algorithm, OPPO must invest a lot in this area, how to really understand the user, how to build this model, OPPO is also training its own large model.
Liu Zuohu also emphasized that in terms of investment, OPPO regards AI as the most important strategy in the next era of mobile phones, and there is no upper limit.
In the next 10 years, mobile phones will still be the core form of terminals
The changes brought by AI to the industry are huge, but Liu Zuohu believes that in the next 10 years, mobile phones will still be the core form of terminals. In Liu Zuohu's view, from the hardware level, it is difficult for niche products or products in specific scenarios to replace mobile phones, such as VR, which is still in the exploration stage. From the software level, the mobile phone is the first entrance and cannot be replaced. Of course, Liu Zuohu also said that in the entire AI ecosystem, different products and applications are members of the ecosystem, and it should be a relationship of co-construction, and a win-win situation can be achieved through cooperation.
Liu Zuohu mentioned in the interview that AI itself should be inclusive, and it should be able to allow everyone to quickly enjoy the benefits brought by technology. OPPO wants to provide users with an AI experience from early adopters to commonly used ones, so that AI can be truly close to users and become an AI experience that users feel they can use, see, and touch every day, which is OPPO's expectation.
Before the Spring Festival, OPPO let 10 million users really experience AI elimination, the new Xiaobu assistant these functions, the future AI will also be as rapid iteration as Internet products, the experience innovation brought by new AI technology, the next three to five years must be completely different from today's experience. What OPPO has to do is to use products to drive technology, so that users' commonly used mobile phone functions can be blessed by AI and bring a better experience.
Summary
According to IDC**, from 2024, the new generation of AI mobile phones will grow significantly, driving a new round of replacement. In 2024, the shipment of new-generation AI mobile phones in the Chinese market will be 37 million units, and it will reach 1500 million units and a new generation of AI mobile phones account for more than 50% of the market share.
At present, OPPO has promoted more than 100 AI practical functions in the face of more than 10 million users, taking the lead in the era of AI mobile phones, and with continuous investment in the field of AI, OPPO will also have a broader development space in the future.