On the evening of January 31, the well-known travel platform Donkey Mama Travel Network was rumored that the official website, APP, and small program could not be used normally, the Donkey Mama platform could not book products, and most of the company's employees had been disbanded.
At present, the whole group is actually operating normally, because the other platforms are relatively less affected. There are indeed relatively more people with donkey mothers, because the operation of the platform has been affected. On the afternoon of February 1, donkey mother related people said in an interview with a reporter from **Times E Company at the company's headquarters. 
A well-known travel platform was rumored to have dismissed its employees
Donkey Mother Travel Network is a well-known comprehensive tourism network in China. According to the data, it is in a dominant position in the market of self-guided travel and parent-child travel.
On January 31, the market suddenly reported that the Donkey Mother platform was no longer able to pre-order products, and most of the employees had been disbanded. **Times E Company reporter noticed that the donkey mother travel app is still normal in the major application markets**, but it is currently unable to connect to the network. The company's official website cannot be opened.
The last update of "Donkey Mother's Travel" under Donkey Mother is December 19, 2023, and the *** Donkey Mother Travel Network with specific functions such as booking has not been updated since May 25, 2023. 
On the afternoon of February 1, a relevant person from Donkey Mother said in an interview with a reporter from ** Times on the above matters that the reason for the above matters was that some banks sued the company and blocked the company's bank account and domain name, which affected the operation of the company.
"The epidemic has had a significant impact on the cultural tourism industry and enterprises. The company's partners and some companies owe more than 2 billion yuan to Feidingwan, which is difficult to recover for a while, and some banks withdraw loans, cut off loans or collect more than 500 million yuan from Feidingwan in disguise, resulting in the company's cash flow difficulties. The company has been actively communicating with all parties to solve the problem as soon as possible. I hope that all walks of life will give more time. The above-mentioned person told reporters.
Feidon Bay refers to Shanghai Feidingwan Cultural Communication Co., Ltd., which was formerly known as Shanghai Jingyu Cultural Communication Co., Ltd., which is the parent company of Donkey Mother.
According to the Qichacha platform, Feidingwan has financial loan contract disputes with a number of banks, and there are many cases of execution, with a total amount of more than 5400 million yuan. In addition, Feimuwan and the company's legal representative are also restricted from high consumption. The reporter noted that most of the relevant cases occurred in the second half of 2023 to the present.
The predecessor of Flying Donkey Bay Scenic Area Culture was listed in ***. According to the financial report, the company's operating income exceeded 3.1 billion yuan in 2015 and nearly 2.7 billion yuan in the first half of 2016. In March 2017, the company was delisted from ***.
The situation of the donkey mother travel network only received attention on January 31, but the company told reporters that in fact, the whole of January has been affected to a certain extent, and some (work) companies have made plans, but the shutdown does have a great impact. Regarding the arrangement of the employees of Donkey Mother Travel Network, the company said that the employees are currently in a state of standby, but "there are indeed many people who have left".
Non-outbound orders will coordinate third-party resources
At present, the outside world is most concerned about how to deal with the relevant orders of the donkey mother travel network.
In this regard, the above-mentioned person said that the company has been following up. "If the booked product has not yet traveled, we will try our best to coordinate third-party resources to promote normal travel and protect the legitimate rights and interests of users. "Regarding the affected order volume of Donkey Mother Travel Network, the company said that there is no relevant data for the time being.
Headquartered in Jiading District, Shanghai, Donkey Mama is located in the "Donkey Mama Science and Technology Park", where Donkey Mama Travel Network and its affiliated Jingyu Donkey Mama Group are located. On the afternoon of February 1, the reporter saw at the scene that the headquarters of Donkey Mother was in normal operation, and employees came and went in the building from time to time. 
According to the data, Jingyu Donkey Mother Group has been selected as one of the "Top 20 Chinese Tourism Groups" for 11 consecutive years, and has been awarded the "Top 100 Enterprises in Shanghai" and "Top 100 Internet Enterprises in China". Jingyu Donkey Mother Group has Qichuang Tourism Group, Jingyu Whale Tourism Group, Donkey Mother Tourism Network and other subdivisions.
"Donkey Mother Travel Network is only a section of the company, but it is relatively famous. Donkey mother told reporters that other parts of the company are currently operating normally, and other sections can be worked from home before the Spring Festival, and some employees are free to take annual leave. 
Industry insiders are calling for better risk management
As the impact of the epidemic gradually subsides, the domestic cultural tourism market has continued to heat up since last year. The performance of A-share cultural tourism enterprises and large-scale ** tourism platforms has rebounded sharply. However, the current situation of Donkey Mother Travel Network shows that the recovery of the industry cannot be achieved overnight.
According to Jiefang** report, in the recent Shanghai CPPCC venue, Hong Qinghua, a member of the CPPCC and chairman of Jingyu Donkey Mother Group, also said when talking about the future development of cultural tourism, "The three-year epidemic has indeed had a great impact on the cultural tourism industry, but cultural travelers did not lie down, but squatted." The purpose of squatting is to jump higher."
Hong Qinghua said frankly that the cultural tourism industry will go through a difficult period of two to three years. "The snow is not cold, and the snow is cold. Some enterprises have broken the chain, the original customers have left, and some companies have been eliminated. Let's work together and don't get eliminated in the spring. Hong Qinghua said that the profits of the cultural and tourism industry are very thin, and cultural and tourism practitioners should be long-termists, and they must not have the mentality of "three years of losses, one year of earnings".
Chen Liteng, an analyst of life service e-commerce at the E-commerce Research Center of the Network Economic Society, also made an analysis in an interview with reporters. He said that the epidemic has had a huge impact on the tourism industry, resulting in a significant decline in the business volume of travel platforms, including donkey mothers. During the epidemic, the demand for tourism plummeted, which made the donkey mother face huge operating pressure. In addition, the recession in the industry led to arrears from Donkey Mama partners, which further led to the company's inability to withdraw funds in a timely manner, and the bank's loan withdrawal behavior further exacerbated the company's cash flow problems.
Internally, the sudden market environment has forced various travel platforms to formulate new development paths. Donkey mothers may have some problems in management and decision-making, such as lack of effective risk control mechanism, decision-making errors, etc. These issues can lead to a vicious cycle in which companies are unable to adjust their strategies in a timely manner when faced with difficult situations. Chen Liteng said.
Chen Liteng believes that for Donkey Mother Company, it is necessary to assess the situation, on the one hand, strengthen risk management and establish a sound risk control mechanism; On the other hand, it is necessary to strengthen upstream and downstream collaboration, establish closer cooperative relations with partners, optimize the management of the first chain, and reduce costs.
"In addition, we will appropriately innovate business models according to market demand and improve the competitiveness of enterprises. Chen Liteng believes that for the entire industry, consumers' demand for personalization and customization has increased, and the tourism platform needs to provide more diversified and flexible tourism products and services to meet the needs of consumers. In addition, the popularity of short ** has expanded the efficiency of tourism promotion, and the tourism platform should make good use of this channel and do a good job in marketing products.
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