In the auto market, Geely Automobile's recently announced pricing strategy for the new Galaxy 18 has attracted widespread attention. The starting price is only 17580,000 yuan, but also a limited time discount, 2,000 yuan can be deducted 8,000 yuan, so that the actual purchase of the car ** down to 16980,000 yuan. This ** is undoubtedly very competitive for a pure electric model with a wheelbase of 2.925 meters and a length of 5 meters. Back to two years ago, the market price of such models was usually around 300,000 yuan, and now the Galaxy 18 is even lower than some mainstream joint venture brand fuel models, such as Accord, Teana, Camry, Grand Hyatt, Magotan, Passat, etc.
Geely's move not only puts pressure on competitors in the same industry, but also makes Xiaomi, which is preparing to enter the automotive market, face a pricing dilemma. The configuration of the Galaxy 18 includes a 45-inch large screen, 8295 chip, vast architecture, Aegis battery, and a 5-meter car length and 0The drag coefficient of 199cd is the crystallization of Geely Automobile's years of experience in car manufacturing. In contrast, the potential advantages of Xiaomi cars seem to be mainly reflected in 800-volt C Two B technology and 0.195cd, but in terms of vehicle manufacturing, Xiaomi still needs to accumulate experience.
There are models such as the Pole 007 and the Galaxy 18 on the current market, and their ** range has formed an upper and lower limit, which poses a challenge to the pricing strategy of Xiaomi cars. If the entry-level model of the Xiaomi Su7** cannot be less than 170,000 yuan, it may be difficult to attract the attention of consumers. If the price is 170,000 yuan, it may be difficult to provide high configuration. This is undoubtedly a tricky problem for Xiaomi and its founder, Lei Jun.
In addition, the pricing strategy of the Galaxy 18 does not only pose a challenge to Xiaomi cars, it has an impact on the entire automotive industry. According to this trend, the ** of B-class joint venture fuel vehicles may drop to about 150,000 yuan, and the ** of pure electric C-class vehicles may also drop to less than 200,000 yuan. This means that the competition will become more fierce in the future.
For those voices who criticize the excessively high quality of domestic new energy vehicles, Geely Automobile's move provides a strong response. If the market believes that ** is still on the high side, then with the advancement of technology and the reduction of costs, consumers may only have to wait a little longer to buy the model of their choice at a lower price**.