Independent station refers to the merchant to create their own sales**, no longer relying on large e-commerce platforms. This means that merchants can handle the order and payment process themselves and have more autonomy and control. Compared with relying on e-commerce platforms, independent stations have the following differences and advantages:
1.Traffic control: Independent stations require merchants to attract traffic on their own, rather than relying on the traffic provided by the platform like on the e-commerce platform. While challenging, businesses can attract traffic through strategies such as advertising and social ** marketing, and are not limited by the platform.
2.Global market expansion: Independent websites open the door to the global market for merchants, allowing them to attract global consumers through search engines and social networks**. This provides greater opportunities for cross-border sellers to promote and sell their products globally.
3.Flexible operation mode: Independent stations provide merchants with a more independent and flexible operation model. Merchants can independently decide the design, product pricing, activities, etc., to meet their own needs and strategic goals.
4.Full control over the user experience: The independent station enables merchants to have full control over the user experience, from the first step of the user's entry to the moment of final payment. Merchants can design their own interfaces, user navigation, shopping processes, and more to provide a better shopping experience and increase user satisfaction and loyalty.
Although independent websites pose some challenges, such as solving logistics and payment problems, there are many solutions to choose from today as the e-commerce ecosystem improves. For example, solutions such as dropshipping services and overseas warehousing can help merchants streamline the logistics process and provide better logistics performance.
All in all, Standalone provides a more autonomous and flexible way for merchants to operate, allowing them to take control of their sales channels, choose adaptive marketing strategies, and interact directly with consumers. With the advancement of technology and the maturity of the e-commerce ecosystem, the development prospects of independent stations will become broader.