One of the major changes in the auto market in 2023 is that the demand for imported cars has weakened significantly.
According to the data, the sales of imported cars fell significantly last year, with only 7990,000 units, a decline of more than 8% compared to 2022, has reached a low level throughout the years.
The strongest period of imported car sales was from 2013 to 2019, with an average annual sales of more than 1.1 million units.
To a certain extent, the sales volume of imported cars reflects the consumption power of the country, and in general, the price of imported cars is much higher than that of joint venture models and domestic brands.
Mercedes-Benz, BMW, Audi, Land Rover and other brands of high-end models are imported, in addition to Lexus, Porsche all brand imports, on the whole, the overall pricing of imported cars is higher than that of domestically produced models.
In 2023, for example, the number of imported models is 7990,000 units, the import value is 332.1 billion, and the average average price of a single vehicle exceeds 410,000, and the average price has reached the standard of Mercedes-Benz E-class.
In other words, most of the user groups who choose imported cars have strong spending power.
An important reason for the decline in imported car sales last year was that the overall consumption power weakened, and pure imported cars were not under too much pressure on sales, and there were no domestic factories and sales companies, and most imported brands only regarded China as an incremental market.
The development of luxury brands to this day, domestic production is a must.
Taking BMW as an example, the BMW X5, a medium and large SUV, is now produced in China, and the important reason is that it can effectively amplify the profits of a single vehicle and seize market sales by reducing costs and strengthening the attributes of local market demand.
On the contrary, luxury cars that insist on not being made in China are essentially taking the high-end and niche route.
In the BBA head camp, imported models are all personality and high-end style, such as Audi A5 and Mercedes-Benz S-class, the former takes a sporty and individual style, and the latter takes a high-end route.
However, in the past year, consumption has declined, non-essential consumption has been significantly tightened, and the sales of pure imported cars have not only declined significantly, but also have huge concessions.
For example, BMW mini entry car** also has a large discount, and all Porsche models** can't bear it, and you need to use discounts in exchange for sales.
Although imported cars do not have to bear the pressure of sales, if sales decline too much, they also need to be rescued with **.
In addition to the reason for the decline in consumer desire, another reason is that the change of Chinese brands has transformed some consumer thinking. For example, the emergence of high-priced brands such as NIO, AITO, and Li has made some user groups who pursue high-end cars begin to passively accept new ways of using cars, and the impact on imported cars must be there.
Due to the interference of comprehensive factors, the attractiveness of imported cars has declined significantly.
An important reason for the impact of imported cars is actually the inevitable result of the maturity of the domestic consumption concept.
Because the automobile manufacturing capacity of Germany and Japan is more precise and reliable, and at the same time, imported cars often have top-level technology, and the handling, performance, comfort and safety are better.
However, with the improvement of domestic manufacturing capacity and the enhancement of technical reserves, the comprehensive value of domestically manufactured models has gradually caught up with the high-end models produced overseas, and at the same time, it also has a more reasonable **.
Overall, the decline in sales of imported cars is a good signal, which not only represents the soaring value of domestic models, but also means that the concept of consumption is gradually maturing, and imported cars that seem to be able to show their status and taste are being expelled from the market.