Author: Tao Shun Observation.
It's sad that there is less serious news and more yellow news.
A ** blogger said that two Chinese primary school students' winter vacation homework was found in a restaurant in Paris, and the owner was Qin Lang, who was in class 8 a year. Immediately afterwards, a netizen who claimed to be the owner's uncle came out to claim it, saying that Qin Lang studied at Xichang Primary School.
The reporter contacted many Xichang primary schools and was told that there was no such person.
This is obviously a self-arranged posing plot, but it was pushed to the hot search, especially after the fake uncle claimed it, "Qin Lang's family response who lost his winter vacation homework" topped the Weibo hot search, so that the blogger's self-directed and self-acting was upgraded to a "news event", and after the lie was exposed, it left a lot of chicken feathers.
The hot search of chicken feathers moaning without disease
Weibo hot search used to be a communication innovation that brought new feelings to online life. But after many years, under the impact of the wave of WeChat and **, it seems that there is also content anxiety and traffic anxiety.
You will find that in recent years, not only the tendency to be entertaining has been obvious, but also to become boring. I can see several inexplicable and strange hot searches every day, and the most frequent ones are the various relationship questions of "star A and star B", one will get married and one will break up, and there is never a letter, such as "xx's cat sheds hair", "Bao's mother ate more than 100 eggs from 8 chickens in confinement", "The monthly salary of 50,000 yuan can't afford to raise a ......Something like that.
Yesterday, there was another hot search of "Dead Uncle with a Haircut in the New Year", and some serious netizens found that the title of "Dead Uncle with a Haircut" could be found at the beginning.
Second, the beginning. 3. The various time versions of the eighth day of the first month, I don't know how many times the truth and jokes are there.
In these hot searches, you can't see any valuable objective information, but you are often shocked by those strange topics, as if you went out overnight, and you can't even understand these?
Actually, it's not you who is wrong, you just walked into the magical forest carefully woven by the platform.
Most people click on the hot search just to care about the big things that are happening in the world, or social issues that are closely related to life.
The platform has a huge amount of traffic, and when it can't give so many topics of practical significance, it can only give the traffic to those trivial and disease-free moans.
The inverted order of news production
Many of my in-depth news reporter friends miss the ** environment more than ten years ago.
In the 1990s, at the beginning of its birth, an in-depth report could become the focus of the whole country. The influence of such an in-depth report far exceeds today's so-called hot searches, and to a certain extent, it can also set the end of a public event.
Looking back, it was the first era of Chinese journalism.
At that time, the order of news production was basically serious news, supplemented by the Internet.
Today, this order is obviously reversed, and it has become Internet-based, supplemented by the mainstream.
Regardless of the medium and form of journalism, professionalism is paramount.
Sadly, in the face of widespread traffic anxiety, professionalism is often the first to be abandoned.
Why? I think there are two points:
1. The quality of employees has declined, at least compared with more than ten years ago, their professional quality can be said to be completely incomparable.
2, the randomness of news release has become larger, the information of the past has undergone multiple professional checks, today, a **since** not only has a variety of numbers, but also a number of each number, which is simply too busy, obviously sacrificing quality for quantity, many of which are also carrying heavy traffic assessments, and it is strange not to deviate.
A few days ago, I even saw that a serious ** network editor begged for a click in the message area of his content, "The assessment task can't be completed, everyone help me pay attention, please", and also accompanied by two tearful expressions.
Hot searches have public goods attributes
Yellow journalism refers to fake news and bubble news, not pornography.
Looking at it from a professional perspective, how many of the topics in the daily hot search are bubble topics, and how many really care about the reality and survival of Chinese?
Since the Spring Festival, some of the major news that people really care about have not seen any valuable information from them.
Fu Yuanhui's Changbai Mountain rights protection on Weibo is the first hot search, of course, it is not a bad thing, it can contribute to the resolution of a small case, it is beneficial, in fact, Weibo should increase the hot search of this kind of people's livelihood facts, and make more valuable hot searches for public life, only then can the value of the platform be regarded as a deeper rooted soil.
You can't give all the traffic to the fake Qin Lang who "lost his winter vacation homework" and those inexplicable second uncles and uncles.
Further, it is Weibo that gives the hot search to the topic of false bubbles, making it more convenient for those low-quality ** to be brainless without discrimination**, and they can continue to concoct "yellow news", and this "yellow news" has invisibly intensified the influence of hot searches.
They constantly stimulate each other and can't stop.
Breaking up the technology straight man", "Tell her boyfriend about her friend's mental illness history", "What is the experience of young people going to work with cancer", etc., similar to such hot search topics, some are just pure boredom, some are suspected of deliberately provoking contradictions and triggering emotions, and some take poor patients and young migrant workers as entertainment.
Platforms should not contribute to issues with distorted values, and the proliferation of low-quality or even toxic information will actually sink those valuable information.
The chicken feathers of the hot search must be out of reality.
Before the article was pushed, I casually flipped through the hot search on Weibo at the moment, how many topics are of public value?
What kind of hot searches and lists a platform has represents the vision and values of this platform.
I often watch NetEase's hot lists, not only because my articles often appear there, but also because there, the topics are really topics, even if some of them are crooked, they are crooked to a certain level.
Foreign scholars say that this is a "post-truth era", where there are few facts, many emotions, and truth is becoming more and more scarce. In times like these, what seems to be "traditional" professionalism is even more precious.
Tao Shun observes - understands the aggregate of people].