The former executive of FF also opened: thief + **
Author: Qin Zhangyong, Wang Lei
Edited by Qin Zhangyong
The last time I saw Boss Jia go crazy, I was still shorted.
And compared with the previous somewhat obscure irony, this time directly named names.
The one who was scolded was the brand that was in dire straits recently-Gaohe, under a tweet from a certain investor's circle of friends, Jia Yueting did not shy away from commenting:
"Shame on the industry. ”
Boss Jia rarely made such offensive remarks, even if Faraday Future couldn't even pay the rent of 660,000 yuan recently, and the headquarters was in danger of being lost, he didn't show his personal feelings.
Now Gaohe has suffered a shutdown, but this strong car-making boss has broken the defense.
Netizen: Fifty laughs and a hundred steps
According to the ** circulating on the Internet, someone shared and commented on an article about Gaohe's work stoppage in the circle of friends, and commented:
In the history of global automobile development, there have been many cases of plagiarism, and even criminal theft and plagiarism. Facts have proved that this road is self-inflicted humiliation and impassable road, in the era of the rise of Internet smart cars, there are still such cases, which is not only a violation of industry rules. I hope that people in the whole industry will take this as a warning, and everyone will compete together to promote the progress of the industry! ”
Under this circle of friends, Boss Jia, who is far overseas, commented below: "Shame on the industry. ”
The significance of such a straightforward "bombardment" is self-evident.
Indeed, if we take a closer look at the first cars of HiPhi X and FF cars,It's so similar.
So much so that at the beginning of the listing of Hiphi X, many netizens questioned, "Is this Gaohe copying FF, or FF copying Gaohe?" ”
And when talking about the two cars, the sales staff of Gaohe is not afraid to compare them with the more well-known FF 91, "Many people say that our car is similar to the FF 91, of courseAfter all, we are related
No matter who copied whom, behind the extremely high similarity, we have to start with the men behind the two car companies.
In the public encyclopedia, the experience of Ding Lei, the founder of Gaohe Automobile, from August 2014 to June 2017, was a blank period.
But in fact, everyone in the automotive circle knows that Ding Lei worked at LeTV Auto at that time, serving as the co-founder of LeTV Super Auto, global vice chairman, and CEO of China and Asia-Pacific.
Ding Lei officially announced that he joined LeTV Auto in 2015, and it is worth mentioning that the year before, Jia Yueting's Faraday Future (FF) was established in Florida, USA.
At that time, Jia Yueting also posted a high-profile Weibo to welcome Ding Lei's joining, and Ding Lei also actively responded to Jia Yueting's welcome.
No one expected that the high-profile official announcement did not usher in a good ending. In 2017, Ding Lei announced on Weibo that due to personal health reasons, after careful consideration and full communication with Mr. Jia Yueting, the founder of LeTV, he decided to no longer serve as the global vice chairman of LeEco Super Cars, CEO of China and the Asia-Pacific region.
Less than half a year after leaving LeTV, in August 2017, Ding Lei set up his own door and established Human Horizons (Holdings)**
In fact, Ding Lei is reluctant to mention his years in LeEco, and even during his tenure at LeTV, he was thereTry to distance yourself from FF
In 2016, the Verge reported that Ding Lei served as the person in charge and chief designer of FF cars, and then Ding Lei said on his social account that FF and LETV have always been strategic partnerships, and he only led LETV cars.
Perhaps as early as that time, it laid the groundwork for Ding Lei's departure.
Just after the recent shutdown of Gaohe, Wang Jiawei, the former vice president of Faraday Future FF Capital (suspected to be Jia Yueting's nephew), posted a Weibo, and also directly named Gaohe, saying that the latter was"Thief +**, also ** reported on "Ding Lei got a full set of ff91 design data when he left LeTV".
* According to the report, after Ding Lei and LeTV parted ways, Ding Lei got a full set of design data for the original FF 91, so there was a situation where the appearance of Hiphi X, the first car of Gaohe, was very close to the FF 91.
Stringing these together, even people who don't know what is going on can easily make this association.
But if Ding Lei is simply plagiarizing Faraday Future, this statement is inevitably a little biased.
At the very least, what Jia Yueting didn't do at the beginning, Ding Lei did it and mass produced it on a certain scale.
And even if Ding Lei got the full set of design drafts of FF91 at the beginning, it has been 7 years since the first release of FF91 in 2017, and its technical solutions have been brought to this day, and then to HiPhi Z and HiPhi Y, which are launched by HiPhi Z and HiPhi Y, which are obviously not possible by plagiarism alone.
In addition, compared with Jia Yueting's Internet background, Ding Lei's experience as a veteran in the industry makes it easier to build a car.
After graduating in 1998, he joined SAIC and served as vice president of SAIC Motor Group Co., Ltd. and general manager of Shanghai General Motors.
Participated in the establishment of Shanghai General Motors, the largest joint venture between China and the United States, as well as the acquisition of Rover assets by SAIC Motor, and the development and construction of SAIC's own brand project.
During his tenure at the helm of Shanghai GM, he presided over the launch of more than 20 new vehicles, making SAIC the first passenger car company in China to produce and sell more than one million units per year.
After turning from business to politics in 2011, the official worshiped Ding Lei, deputy head of Shanghai Pudong New AreaLed the introduction of Teslaof the project.
With Ding Lei's dazzling resume, if he hadn't left LeTV at the beginning, maybe Jia Yueting would not have ended up like this.
On the other hand, the current situation of Faraday Future can only be described as miserable, according to the statement in the just-released FF open letter, the net worth is only 2$61.8 billion.
Recently, Faraday Future was also evicted from its headquarters because of $660,000 in foreign debt, and Faraday Future's Los Angeles headquarters, Rexford Industrial, filed a lawsuit in Los Angeles Superior Court against FF over its inability to pay rent. Specifically, FF defaulted on rent and related maintenance fees and taxes in January and February this year, totaling about 660,000 yuan.
How beautiful LeTV was before, how heartache Lao Jia is now.
The new car maker is better than the old man
The suspension of Gaohe Automobile has become a fact, but Ding Lei has not completely given up.
Not long ago, Ding Lei appeared in public to reflect on why Gaohe has come to this point, the biggest reason"You can't beat the Internet with traditional business strategies. ”
In addition to self-reflection, it is more about cheering up employees and car owners.
said that there will be a special person responsible for maintaining the company's basic operations in the future, but the window self-rescue period is only three months. Later, Wu Qifeng, vice president of Human Horizons, added, "The shortest may be only one month."
At present, there are also external capital and enterprises that have expressed their willingness to Gaohe, and the possibility of investment or acquisition is not ruled out in the future.
At the end of Ding Lei's public speech for ten minutes, he also shouted a slogan——We are strong, and we will win
On the second day of Ding Lei's public appearance, Gaohe Automobile opened a live broadcast of "Gao's family has something to say" in the official live broadcast room, and Yang Yueqing, director of HiPhi engineering projects, appeared in the live broadcast.
In the live broadcast, Yang Yueqing choked up several times, and even disrupted the rhythm of the live broadcast because of wiping tears, Yang Yueqing apologized to the majority of car owners and colleagues on behalf of Gaohe, saying that everyone had misunderstood Gaohe, and hoped to "give Gaohe some more time".
He said that the company's senior management did not run away, and is still working hard for the company and car owners, and many colleagues are still maintaining the company's basic operation and after-sales service.
And this live broadcast unexpectedly received a lot of praise, and many of the comments were supportive, saying that "I don't regret buying Gaohe", "Gaohe come on, Gaohe holds", "Support Gaohe" and other barrages are constantly scrolling.
The number of people in the live broadcast room also continued to surge, once exceeding 60,000.
In the author's circle of friends, I was once swiped by this live broadcast, and almost all of them affirmed Gaohe's approach.
In addition, some netizens broke the news that some car owners spontaneously"Shanghai Gaohe Solidarity Activity".The event was held at the headquarters store of Gaohe Automobile, and materials such as car stickers were also designed to express their support for Gaohe.
Although these actions are heartwarming, it is difficult to change the status quo of Gaohe.
After the official announcement of the shutdown, employees have fled in all directions. The HR of other car companies has also begun to wait for opportunities.
For example, ZEEKR has begun to take the lead and began to establish a special recruitment docking group, which is almost full in a short period of time.
Other car companies are also moving fast, whether it is FAW-Volkswagen, Changan Mazda, Chery and other traditional car companies, or new power brands such as Zeekr, VOYANT, Leap and even Xpeng, they are all approaching a large number of employees of Gaohe.
In addition, SenseTime and Momenta are also paying attention to the employees who have left Gaohe.
A large number of car companies have come out to catch people, which also shows from the side that Gaohe still has certain advantages in car-making technology, and car companies also recognize Gaohe's technology.
After all, Ding Lei is an old car man and has extremely high requirements for product control and driving experience, so Gaohe attaches great importance to the research and development of chassis and hardware technology.
However, time has passed, and Ding Lei's familiarity with the car-making process has just become a disadvantage for Gaohe. Emphasis on traditional techniquesIt is destined to be lacking in intelligence
According to the "Automobile Commune", Ding Lei, who was born in a traditional car company, knows nothing about software and can't adapt to the rules of the game in the new energy era, "Once an investor asked Lao Ding, when will you put on lidar in your product post planning, Lao Ding was stunned at the time, because he didn't know what lidar was and what the principle was." ”
There is an atypical phenomenon that Shen Hui, the founder of Weimar, Fu Qiang, the founder of Aiways, and Zhang Hailiang, the founder of Tianji Motors, are all veterans of the automotive industry, but almost all of the new power car companies they created have become cannon fodder for the car-making movement.
In contrast, Li Xiang, Li Bin and He Xiaopeng did not have mature experience in car manufacturing before this, but they were prosperous in the car circle.
The direction of the times has really changed.