In order to better achieve the long-term goals of optimizing the resources of the industrial park, promoting local economic development, increasing fiscal revenue, and driving local employment, the investment promotion of the industrial park is particularly important. In order to ensure that the enterprises in the park are in line with the positioning of the park, strengthen the degree of industrial agglomeration, and promote the cultivation of the industrial chain, the investment evaluation system is the most powerful tool for investment promotion. How is the indicator system set up? What are the factors that are essential? What should I pay attention to?
1. Industrial investment evaluation system
The investment evaluation of the park mainly refers to the evaluation of the enterprises (projects) in the park with the leading party as the leader, and the screening of enterprises (projects) that are in line with the positioning of the industrial park, suitable for long-term development in the industrial park, and promote the agglomeration effect. In the process of investment promotion, the correct analysis and judgment of the project is the premise and key link of the successful introduction of the project, so the investment promotion evaluation system has a very important impact on the long-term development of the park.
2. Elements of evaluation
The degree to which the investment project conforms to the regional development plan for each park
The selection of investment projects should first meet the regional industrial development positioning, and projects with low relevance to the industrial development of the park should not be considered. In addition, most industries contain a lot of detailed content, and each park should determine which part of the specific industry to develop in the park based on the idea of differentiation as an important criterion to measure the settlement of the project.
The degree to which the investment project is in line with national and regional industrial policies
Each investment project can be classified as an industry, and the state has clear regulations on which industries belong to the encouraged, allowed, restricted and prohibited categories. The park should give priority to encouraged projects, and strictly control restricted and prohibited projects, and those that cannot be developed must not be introduced into the park. In addition, the national industrial policy is dynamic, and the investment promotion personnel should timely and accurately grasp the national and regional industrial policies. Increase the preferential efforts for encouraged industrial projects, and strictly restrict the introduction of non-energy-saving and non-environmental protection projects.
Economical nature of the investment project
The economic indicators of investment projects mainly include total investment, annual output value, tax contribution and the number of employment opportunities provided. First of all, there is a close relationship between the input and output of investment projects, and projects with large investment amounts can theoretically bring greater returns, and when introducing projects, the investment intensity (the amount of fixed asset investment per unit area of the project) should be considered, and the investment intensity should not be lower than the minimum standard of the park. Secondly, the annual output value is an important indicator used to evaluate the contribution of the introduced projects to the improvement of industrial scale and economic development. Thirdly, taxation is a key element that should be considered in the process of attracting investment in the park, and taxation is the basis for ensuring the best financial revenue, and it is also an important fund for regional construction and development.
Comprehensive benefits of investment projects
In addition to the economy, the introduction of investment projects should also consider the comprehensive benefits of the project, including the project's scientific and technological innovation ability, brand reputation, industry status, and industrial agglomeration and driving ability. Projects with strong scientific and technological innovation capabilities have good development prospects, and can obtain the core advantages of enterprise development through continuous technological progress, in addition, projects with strong technological innovation capabilities can drive related projects to form technological innovation bases in the region, thereby driving the development of the entire industry. Enterprises with good brand reputation and high industry status have better sustainable development capabilities and lower project risks. Projects with strong ability to drive industrial agglomeration can attract related projects to settle down quickly, promote the development of industrial agglomeration, and accelerate the development of the park.
3. Principles of evaluation
Scientific principles
Rationally design evaluation indicators, evaluation steps and scoring methods, conduct qualitative and quantitative analysis of the project, and reflect the scientificity of the evaluation results.
Guiding principles
Highlight the evaluation of the effectiveness of capital selection, focus on strengthening the consideration of industrial structure optimization, adaptability of planning indicators, intensive land use, tax prospects, local employment promotion, ecological environmental protection, etc., and guide high-quality projects to settle in the city.
Principle of comparability
According to the unified index system, different investors and business formats are evaluated, so that the evaluation results are comparable and convenient for project analysis and comparison.
Operability principle
Follow the current investment promotion system and mechanism, meet the actual needs of investment promotion work, and facilitate the operation and implementation of project evaluation and decision-making.
To sum up, the selection of investment projects in the park is an extremely important work, it is necessary to establish a scientific evaluation system, and take various measures to ensure the effective implementation of the evaluation system, we should pay attention to the project evaluation results, but also take into account other factors of the project introduction, and make reasonable investment decisions.