China Mobile Operation Industry Risk Assessment and Investment Planning Research Report 2024 2030
Publisher]: Zhongying Xinhe Research Network.
The content part has been deleted and detailed can be found in the full information published by Zhongying Xinhe Research Network! 】
Chapter 1: Overview of the development of China's mobile operations industry.
1.1 Analysis of the characteristics of the mobile operation industry.
1.1.1 Industry growth analysis.
1.1.2 Industry monopoly analysis.
1.1.3 Industry cyclical analysis.
1.2 Analysis of the market environment of the mobile operation industry.
1.2.1 Industry policy environment.
1) Industry regulatory system.
2) Industry policies and regulations.
3) Industry development planning.
1.2.2 The economic environment of the industry.
1.2.3 Industry technical environment.
1) FTTH technical analysis.
2) WiMAX Technical Analysis.
3) 4G technical analysis.
4) IPv6 technical analysis.
5) IMS Technical Analysis.
Chapter 2: Analysis of the development of China Mobile's operation industry.
2.1 Analysis of the development of the telecommunications industry.
2.1.1 Analysis of the scale of telecom users.
1) **User development scale and growth.
2) The scale and growth of Internet users.
3) The trend of mobile Internet users.
2.1.2 Analysis of the operation of the telecommunications industry.
1) Telecom business revenue analysis.
2) Revenue structure of telecommunications business.
2.1.3. Infrastructure construction and investment in the telecommunications industry.
1) Internet broadband access port.
2) Investment in fixed assets.
3) Regional structure of fixed asset investment.
2.2 The overall development of the mobile operation industry.
2.2.1. Analysis of the operation of the mobile operation industry.
2.2.2. Infrastructure construction in the mobile operation industry.
1) Construction of mobile operation base stations.
2) Optical fiber broadband network construction.
2.2.3 The development of 3G and 4G in the mobile operation industry.
1) 3G 4G user scale.
2) User scale structure.
3) Scale of 3G 4G base stations.
4) 3G 4G trend analysis.
2.3 Comparative analysis of the three major operators in the mobile operation industry.
2.3.1 Comparative analysis of the scale of mobile users.
1) The scale of China Mobile's subscribers.
2) China Unicom's user scale.
3) The scale of China Telecom's subscribers.
2.3.2 Comparative analysis of ARPU values of mobile users.
1) China Mobile ARPU value.
2) China Unicom ARPU value.
3) China Telecom ARPU value.
2.3.3 Comparative analysis of the operating conditions of mobile operators.
1) Revenue comparison.
2) Profit comparison.
2.3.4. Comparative analysis of base station construction.
1) The status quo of mobile base station construction of the three major operators.
2) The construction plan of mobile base stations of the three major operators.
2.3.5 Comparative analysis of optical fiber broadband network construction.
1) The current situation of China Mobile's optical fiber broadband network construction.
2) The current situation of China Unicom's optical fiber broadband network construction.
3) The current situation of China Telecom's optical fiber broadband network construction.
2.3.6 Comparative analysis of 4G services.
1) The scale of 4G services of mobile operators.
2) Comparison of 4G tariffs of mobile operators.
2.4 Analysis of the market prospect of the mobile operation industry.
2.4.1 Trends in the mobile operations market.
1) Mobile operation technology has developed by leaps and bounds, presenting data-based and group-based network services.
2) China's mobile communications market is saturated.
3) The market is once again showing signs of imbalance.
2.4.2 Growth potential of the rural mobile operations market.
1) The mobile Internet boom is impacting the rural market.
2) The rural communication market presents three new characteristics.
2.4.3 Growth potential of the urban mobile operation market.
1) The urbanization rate has increased.
2) Residents' disposable income has increased.
3) The development of wireless cities brings opportunities for mobile operations.
Chapter 3: China Mobile's Operational Call Service Analysis.
3.1. Analysis of the development of mobile operation and call services.
3.1.1 Analysis of the total number of mobile operation call services.
3.1.2 Analysis of the structure of mobile operation call service.
3.1.3 Geographical distribution of mobile** users.
3.2 Tariff analysis of mobile operation call service.
3.2.1 China Mobile call tariff standard.
3.2.2 China Unicom call tariff standard.
1) International and Taiwan, Hong Kong and Macao long-distance direct dialing services.
2) 196 and 193 long-distance ** standard tariffs and time period discounts.
3.2.3 China Telecom call tariff standard.
3.3 Analysis of the outlook of mobile operation call business.
3.3.1 **The war is further intensified, forcing voice calls to be free.
3.3.2 Operators' traffic revenue rises and eventually becomes the main revenue.
3.3.3 Voice revenue declines further Bridging the gap between traditional** and functional fees.
3.3.4. Analysis of the development prospect of mobile operation call business.
1) Tariffs will tend to be simpler with traffic as the key factor in separating them.
2) With the fixed tariff structure as the main form, the gradual introduction of voice SMS is unlimited.
3) Introduce a traffic sharing mechanism to achieve multi-terminal sharing.
Chapter 4: Analysis of China Mobile's Operational Value-added Services.
4.1 Service characteristics of the mobile operation industry.
4.1.1 Service ** type.
4.1.2 Unity of production, exchange and consumption.
4.1.3. The fruits of labor do not have a physical form.
4.1.4 External economics.
4.1.5 Universal Service.
4.1.6. The whole network joint operation and unified compatibility.
4.2 Overview of value-added services in the mobile operation industry.
4.2.1 Definition and classification of value-added services.
4.2.2 Development stage of mobile value-added services.
4.2.3 Mobile value-added services market size.
4.3 Analysis of the mobile value-added service industry chain.
4.3.1 Introduction to the mobile value-added service industry chain.
4.3.2 Analysis of the mobile value-added service industry chain.
1) Analysis of users' needs for value-added services.
2) Service Provider (SP) concentration trend.
and 3) the changing trend of the status of content providers (CPs).
4) Technology Platform Provider (TP) Technical Analysis.
4.4 Analysis of traditional mobile value-added services.
4.4.1 Text Messaging (SMS).
1) SMS market size analysis.
2) SMS market growth**.
4.4.2 Wireless** (CRBT).
1) Wireless ** market size analysis.
2) Analysis of the number of installations by wireless ** client customers.
3) Functional analysis of wireless ** customer use.
4) The main business model of the wireless client.
4.4.3 Multimedia Messaging (MMS).
1) Constraints in the early stage of MMS.
2) MMS market size analysis.
3) MMS market growth**.
4.4.4 Interactive Voice Response (IVR).
1) IVR market size analysis.
2) IVR market growth trends.
4.4.5 Mobile Internet Access (WAP).
1) Pre-WAP constraints.
2) WAP market size analysis.
3) WAP market growth trend.
4.5 Mobile value-added service analysis.
4.5.1. Analysis of mobile phone information business.
1) Mobile reading.
2) Mobile TV.
3) Mobile advertising.
4.5.2 Mobile game business analysis.
1) Analysis of the size of the mobile game market.
2) Analysis of the profit model of mobile games.
and 3) the age structure of mobile game users.
4) Mobile game genre preference.
5) Distribution of mobile game duration.
6) Mobile game payment.
7) Mobile game information acquisition and channels.
8) Mobile game market size**.
4.5.3. Analysis of mobile business business.
4.6 Analysis of mobile value-added service development based on network convergence.
4.6.1 Classification of value-added services and business models from the perspective of network convergence.
4.6.2. Analysis of the degree of integration and business model of value-added business.
1) Mobile value-added services with high service integration and low network integration.
2) Mobile value-added services with low service integration and low inter-network integration.
3) Mobile value-added services with low service integration and high inter-network integration.
4) Mobile value-added services with high service integration and high network integration.
4.6.3. The development direction of new value-added businesses and business models.
Chapter 5: Survey on Mobile Value-added Service Consumption Behavior of Chinese Residents.
5.1 Mobile phone access for urban residents.
5.1.1 Mobile phone access for urban residents.
1) Whether urban residents use mobile phones to access the Internet.
2) Urban residents use mobile phones to access the Internet.
3) The purpose of urban residents using mobile phones to access the Internet.
5.1.2 Whether urban residents with different demographic characteristics use mobile phones to access the Internet.
1) Whether residents of different genders use mobile phones to access the Internet.
2) Whether residents of different ages use mobile phones to access the Internet.
3) Whether residents with different educational backgrounds use mobile phones to access the Internet.
4) Whether residents with different personal monthly incomes use mobile phones to access the Internet.
5) Whether residents with different mobile phone spending use mobile phones to access the Internet.
5.2 Exposure to mobile phone advertisements among urban residents.
5.2.1 Reception of mobile phone advertisements by urban residents.
1) Whether the city resident has received mobile phone advertising.
2) The form of mobile phone advertising received by urban residents.
3) The frequency of receiving mobile phone advertisements for urban residents.
4) The average number of mobile phone advertisements received by urban residents per day.
5) Reading of mobile phone advertisements by urban residents.
5.2.2 Reading of mobile phone advertisements by urban residents with different demographic characteristics.
1) Reading of mobile phone advertisements by residents of different genders.
2) Reading of mobile phone advertisements by residents of different ages.
3) Reading of mobile phone advertisements by residents with different educational backgrounds.
4) Reading of mobile phone advertisements by residents with different personal monthly incomes.
5.3 Urban residents' exposure to mobile phones and televisions.
5.3.1 Specific description of mobile TV users.
5.3.2 Urban residents' willingness to watch mobile TV in the future.
1) Urban residents' willingness to watch mobile TV in the future.
2) Urban residents' willingness to watch mobile TV programs in the future.
5.3.3 The willingness of urban residents to watch mobile TV in the future with different demographic characteristics.
1) Whether residents of different genders want to watch mobile TV.
2) Whether residents of different ages want to watch mobile TV.
and 3) whether residents with different educational backgrounds want to watch mobile TV.
4) Whether residents with different personal monthly incomes want to watch mobile TV.
5) Whether residents want to watch mobile TV with different mobile phone costs.
Chapter 6: China Mobile Operations Industry Company Analysis.
6.1 Lessons from the experience of leading foreign mobile operators.
6.1.1 Analysis of AT&T operations in the United States.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Lessons from enterprise development experience.
5) Business dynamics.
6.1.2 NTT management analysis in Japan.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Enterprise development strategy.
4) Business dynamics.
6.1.3 Deutsche Telekom business analysis.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Lessons from enterprise development experience.
5) Business dynamics.
6.1.4 Analysis of Telefónica's operations.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Lessons from enterprise development experience.
5) Business dynamics.
6.1.5 Analysis of the operation of Vodafone in the UK.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Lessons from enterprise development experience.
5) Business dynamics.
6.2 Analysis of the operation of China Mobile operators.
6.2.1 Analysis of the operation of China Mobile Communications Corporation.
1) Brief analysis of enterprise development.
2) Analysis of the main business of the enterprise.
3) Introduction of the main brands of the company.
4) Analysis of major economic indicators.
5) Enterprise profitability analysis.
6) Analysis of enterprise operation capabilities.
7) Analysis of corporate solvency.
8) Analysis of enterprise development ability.
9) Analysis of the advantages and disadvantages of enterprise management.
6.2.2 Analysis of the operation of China United Network Communications Co., Ltd.
1) Brief analysis of enterprise development.
2) Introduction of the main brand of the enterprise.
3) Analysis of the scale of enterprise users.
4) Analysis of major economic indicators.
5) Enterprise profitability analysis.
6) Analysis of enterprise operation capabilities.
7) Analysis of corporate solvency.
8) Analysis of enterprise development ability.
9) Analysis of the advantages and disadvantages of enterprise management.
10) Analysis of enterprise 4G development trends.
6.2.3 Analysis of the operation of China Telecom.
1) Brief analysis of enterprise development.
2) Introduction of the main brand of the enterprise.
3) Analysis of the scale of enterprise users.
4) Analysis of the main business of the enterprise.
5) Analysis of major economic indicators.
6) Analysis of corporate profitability.
7) Analysis of enterprise operation capabilities.
8) Analysis of the solvency of enterprises.
9) Analysis of enterprise development ability.
10) Analysis of the advantages and disadvantages of enterprise management.
11) Analysis of the development trend of 4G in enterprises.
6.3 China Service Content Provider Business Analysis.
6.3.1 Analysis of the operation of Tencent Holdings.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of enterprise mobile and telecom value-added services.
8) Analysis of the advantages and disadvantages of enterprise management.
9) Analysis of business dynamics.
6.3.2 Analysis of the operation of Tom Group.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of traditional mobile value-added services of enterprises.
8) Analysis of the advantages and disadvantages of enterprise management.
6.3.3 Analysis of the operation of Sina.com Technology (China)**.
1) Brief analysis of enterprise development.
2) Analysis of the main business of the enterprise.
3) Enterprise revenue analysis.
4) Corporate earnings analysis.
5) Analysis of the advantages and disadvantages of enterprise management.
6.3.4 Analysis of the operation of the air network group.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Analysis of enterprise mobile value-added services.
5) Analysis of the advantages and disadvantages of enterprise management.
6.3.5 Analysis of the operation of Beijing Sohu Internet information service.
1) Brief analysis of enterprise development.
2) Enterprise revenue analysis.
3) Corporate earnings analysis.
4) Analysis of the advantages and disadvantages of enterprise management.
6.3.6. Analysis of the operation of Tuowei Information System Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of the advantages and disadvantages of enterprise management.
6.3.7 Analysis of the operation of Zhejiang Sanwei Communication Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of the advantages and disadvantages of enterprise management.
6.3.8 Analysis of the operation of Beijing Huasheng Tiancheng Technology Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of the advantages and disadvantages of enterprise management.
6.3.9 Analysis of the operation of Guomai Technology Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of the advantages and disadvantages of enterprise management.
6.3.10 Analysis of the operation of Beijing Shenzhou Taiyue Software Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of major economic indicators.
3) Analysis of corporate profitability.
4) Analysis of enterprise operation capabilities.
5) Analysis of the solvency of the enterprise.
6) Analysis of enterprise development ability.
7) Analysis of the advantages and disadvantages of enterprise management.
Chapter 7: Investment and Financing Analysis of China Mobile's Operation Industry.
7.1. Reform of the investment and financing system of the telecommunications industry.
7.1.1 Historical review of investment and financing in the telecommunications industry.
7.1.2 The changing trend of investment and financing structure in the telecommunications industry.
7.1.3 Trends in the regulation of telecommunications investment and financing.
7.1.4 ** Regulatory trends in the direction of telecommunications investment and financing.
7.2 Analysis of the investment and financing environment of the telecommunications industry.
7.2.1. The social environment for investment and financing in the telecommunications industry.
7.2.2 The industry environment for investment and financing in the telecommunications industry.
7.2.3 Analysis of the need for financing in the telecommunications sector.
7.3 Investment analysis of the mobile operation industry.
7.3.1 Analysis of the scale of investment in the telecommunications industry.
7.3.2 Investment analysis of the three major operators.
1) China Mobile Investment Analysis.
2) China Unicom investment analysis.
3) China Telecom investment analysis.
7.4 Analysis of Financing in the Mobile Operations Industry.
7.4.1 Analysis of the financing scale of the telecommunications industry.
7.4.2 Analysis of the financing structure of the telecommunications industry.
7.4.3 Analysis of the financing of the three major operators.
1) China Mobile Financing Analysis.
2) China Unicom's financing analysis.
3) China Telecom Financing Analysis.
7.5 Investment and financing risks and prospects of the mobile operation industry.
7.5.1 Risk warning for investment and financing in the mobile operation industry.
7.5.2 Investment prospects in the mobile operations industry**.
7.5.3 Financing prospects for the mobile operations industry**.
Table of Contents of Charts. Figure 1: Analysis of monopoly characteristics in the mobile operation industry.
Figure 2: Policies and regulations related to the mobile operation industry.
Figure 3: Main indicators of the development of the information and communication industry during the 14th Five-Year Plan period (unit: trillion yuan, %, 10,000 yuan, trillion).
Figure 4: China's GDP and growth rate from 2019 to 2023 (unit: trillion yuan, %)
Figure 5: Trend chart of China's total import and export of goods from 2019 to 2023 (unit: 100 million yuan).
Chart 6: Key economic indicators** in 2023 (in %)
Figure 7: 2019-2023 FTTH technology patent application trend chart (unit: pieces).
Figure 8: Top 10 FTTH Technology Patent Applicants (Unit: Pieces).
Figure 9: 2019-2023 WiMAX technology patent application trend chart (unit: pieces).
Figure 10: Top 10 WiMAX Technology Patent Applicants (Unit: Pieces).
Figure 11: 2019-2023 4G technology patent application trend chart (unit: pieces).
Exhibit 12: Top 10 4G Technology Patent Applicants (Unit: Pieces).
Figure 13: 2019-2023 IPv6 technology patent application trend chart (unit: pieces).
Exhibit 14: Top 10 patent applicants for IPv6 technology (unit: pcs).
Figure 15: 2019-2023 IMS technology patent application trend chart (unit: pieces).
Exhibit 16: Top 10 IMS Technology Patent Applicants (Unit: Pieces).
Figure 17: Changes in the scale of China** users from 2019 to 2023 (unit: 100 million households).
Chart 18: Trend chart of China** penetration rate (unit: 100 people).
Figure 19: 2023 China Mobile** penetration rate by province (unit: 100 people).
Figure 20: 2019-2023 mobile** user development by system (unit: 10,000 households, %)
Figure 21: 2019-2023 Internet broadband access user development and proportion of high-speed users (unit: 10,000 households, %)
Figure 22: China's Internet Population and Internet Penetration Rate from 2019 to 2023 (unit: 10,000 people, %)
Figure 23: Internet access equipment usage of new Internet users in China from 2019 to 2023 (unit: %)
Figure 24: Trend chart of the scale and proportion of mobile Internet users from 2019 to 2023 (unit: 10,000 people, %)
Figure 25: Comparison chart of mobile Internet traffic development from 2019 to 2023 (unit: 100 million g, m monthly households).
Figure 26: Total telecommunication services and business revenue growth from 2019 to 2023 (unit: %)
Figure 27: Changes in the proportion of revenue from voice services and non-voice services from 2019 to 2023 (unit: %)
Figure 28: 2019-2023 fixed and mobile data business revenue development (unit: 100 million yuan, %)
Figure 30: 2019-2023 Internet broadband access port development (unit: 10,000, %)
Figure 30: Proportion of Internet broadband access ports by technology type from 2019 to 2023 (unit: %)
Figure 31: Completion of fixed asset investment in telecommunications from 2019 to 2023 (unit: 100 million yuan, %)
Figure 32: Proportion of telecommunications investment in the eastern, central and western regions from 2019 to 2023 (unit: %)
Figure 33: Proportion of mobile broadband** subscribers in the eastern, central, and western regions from 2019 to 2023 (unit: %)
Exhibit 34: Telecom revenue structure (fixed and mobile) from 2019 to 2023 (unit: %)
Figure 35: 2019-2023 mobile** base station development map (unit: 10,000).
Figure 36: The development of the total length of optical cable lines from 2019 to 2023 (unit: 10,000 km, %)
Figure 37: Comparison of the length of various optical cable lines from 2019 to 2023 (unit: 10,000 km).
Figure 38: China's 3G and 4G user development from 2019 to 2023 (unit: 10,000 households, %)
Exhibit 39: 2023 mobile** user scale structure (unit: 100 million households, %)
Figure 40: 2019-2023 development of 3G 4G base stations (unit: 10,000, %)
Figure 41: China Mobile's subscriber scale as of the second half of 2023 (unit: 100 million households).
Figure 42: China Unicom's user scale as of the second half of 2023 (unit: 100 million households).
Figure 43: China Telecom subscribers as of the second half of 2023 (unit: 100 million households).
Figure 44: Comparison of the revenue of the three major operators in the fourth quarter of 2021-2023 (unit: 100 million yuan).
Figure 45: Comparison chart of net profit of the three major operators in the fourth quarter of 2021-2023 (unit: 100 million yuan).
Figure 46: The number of new 4G base stations of the three major operators from 2019 to 2023 (unit: 10,000).
Figure 47: The total number of 4G base stations of the three major operators as of 2023 (unit: 10,000).
Figure 48: Estimated investment in China Unicom's 4G capacity improvement project (unit: 100 million yuan).
Exhibit 49: 5G construction plans of the three major operators from 2024 to 2030.
Figure 50: Overview of China Mobile's wired broadband business from 2019 to 2023 (unit: million households, yuan per month, %)
Figure 51: Comparison of 4G service users of the three major operators as of 2019 (unit: %)
Exhibit 52: China Mobile 4G** tariff table.
Exhibit 53: China Unicom's 4G National** Tariff Schedule.
Exhibit 54: China Telecom Lexiang 4G** tariff schedule.
Figure 55: Revenue Ratio of the Three Major Operators from 2019 to 2023 (Unit: %)
Figure 56: China's urbanization development from 2019 to 2023 (unit: %)
Figure 57: Changes in per capita disposable income of Chinese residents in the second half of 2019-2023 (unit: yuan).
Exhibit 58: Year-over-year comparison of mobile call volume and mobile** subscriber growth from 2019 to 2023 (in %)
Exhibit 59: China Mobile** business structure as of 2023 (unit: 100 million minutes, %)
Figure 60: Number of China Mobile** subscribers by region as of 2023 (unit: 10,000 households).
Exhibit 61: China Mobile Call Tariff Standard Table (Unit: Yuan, Yuan, Yuan, Yuan).
Exhibit 62: China Unicom's preferential tariff table by time (unit: yuan seconds).
Exhibit 63: Classification of mobile value-added services.
Exhibit 64: Mobile value-added services industry cycle.
Exhibit 65: China Mobile value-added market size analysis from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 66: Mobile value-added services industry chain.
Exhibit 67: Comparison of the world's major mobile platform technologies.
Figure 68: Comparison of mobile SMS volume and peer-to-peer SMS volume from 2019 to 2023 (unit: 100 million messages).
Figure 69: China's SMS market size from 2024 to 2030** (unit: 100 million units).
Figure 70: China's Wireless** Market Size (Unit: 100 million people, %)
Exhibit 71: Analysis of the number of installs by customers on wireless** clients (in %)
Exhibit 72: Functional Analysis of Wireless** Client Usage (in %)
Exhibit 73: Key business models for wireless** clients.
Figure 74: China's MMS market size and growth rate from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 75: China's MMS market size** (unit: 100 million yuan) from 2024 to 2030
Exhibit 76: China's IVR market size from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 77: China's IVR market size, 2024-2030** (unit: 100 million yuan).
Figure 78: China's WAP market size and growth rate from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 79: China's WAP market size, 2024-2030** (unit: 100 million yuan).
Figure 80: 2024-2030 China Mobile Reading Market Size Trend and ** (Unit: 100 million yuan, %)
Figure 81: 2024-2030 trend of user scale in China's mobile reading market (unit: 100 million people).
Figure 82: The scale and growth rate of China's network ** users in the second half of 2019-2023 (unit: 100 million people, %)
Figure 83: Utilization of user terminal equipment in China's network ** (unit: %)
Exhibit 84: Locations of Viewing Networks** by Terminal in China (Unit: %)
Exhibit 85: Viewing time by device in China (unit: %)
Exhibit 86: Map of China's Viewing Networks** by Terminal (Unit: %)
Exhibit 87: Viewing behavior of China's mobile client networks** (unit: %)
Exhibit 88: Differences in web** content viewed by different devices in China (unit: %)
Figure 89: China's mobile advertising market size from 2019 to 2023 (unit: 100 million yuan).
Figure 90: China's mobile advertising market size, 2024-2030** (unit: 100 million yuan).
Figure 91: China's mobile game market size from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 92: Ageing structure of mobile game users (unit: %)
Exhibit 93: Mobile Game User Type Graph (in %)
Exhibit 94: Mobile Game Genre Preference Chart (in %)
Exhibit 95: Distribution of mobile gaming time (in %)
Exhibit 96: Mobile Game Payments (in %)
Exhibit 97: Mobile Game Information Acquisition Channels (Unit: %)
Exhibit 98: Mobile Game Information** Channel Chart (Unit: %)
Figure 99: China's smartphone game market size from 2024 to 2030** (unit: 100 million yuan).
Chart 100: 2019-2023 China's third-party mobile payment market transaction trend (unit: trillion yuan, %)
Exhibit 101: Structure of China's third-party mobile payment market in 2023 (unit: %)
Exhibit 102: 2018-2023 China Mobile Shopping Market Size Trend (Unit: 100 million yuan, %)
Exhibit 103: Mobile value-added services and mobile operators by business model segment.
Exhibit 104: Whether urban residents use mobile phones to access the Internet (in %)
Figure 105: Access to the Internet by Urban Residents on Mobile Phones (in %)
Figure 106: Purpose of Internet Access by Urban Residents Using Mobile Phones (in %)
Figure 107: Whether residents of different sexes use mobile phones to access the Internet (in persons, %)
Exhibit 108: Whether residents of different ages use mobile phones to access the Internet (unit: person, %)
Exhibit 109: Whether residents with different educational backgrounds use mobile phones to access the Internet (unit: person, %)
Exhibit 110: Whether residents use mobile phones to access the Internet by individual monthly income (unit: person, %)
Exhibit 111: Whether residents use mobile phones to access the Internet by mobile phone (unit: person, %)
Exhibit 112: Whether urban residents have received mobile phone advertisements (in %)
Exhibit 113: Forms of mobile phone advertising received by urban residents (in %)
Exhibit 114: Frequency of mobile phone advertisements received by urban residents (unit: %)
Figure 115: The average number of mobile phone advertisements received by urban residents per day (unit: %)
Figure 116: Reading of mobile phone advertisements by urban residents (unit: %)
Exhibit 117: Reading of mobile phone advertisements by gender (unit: person, %)
Exhibit 118: Reading of mobile phone advertisements by residents of different ages (unit: person, %)
Exhibit 119: Reading of mobile phone advertisements by residents with different educational backgrounds (unit: person, %)
Exhibit 120: Reading of mobile phone advertisements by residents with different monthly incomes (unit: person, %)