This Spring Festival holiday, the horse-faced skirt with unique Chinese characteristics is sold out, China's traditional clothing returns with new Chinese fashion, and tradition and modernity collide with a different New Year's flavor - it not only refreshes the new choice of wearing new clothes in the New Year, but also conveys consumers' love and love for traditional clothing and traditional culture, and has a new taste of the New Year.
In fact, the Hanfu represented by the horse-faced skirt has long been well-known from a niche hobby after being widely spread by social **. Nowadays, not only are the wearing scenes more and more abundant, but the clothing is also more daily and the choices are more diverse. The horse-faced skirt of the Ming Dynasty, the round-necked robe of the Song Dynasty, and the full-breasted shirt skirt of the Tang Dynasty are not only fashion items, but also cultural symbols.
Because of this, it also creates an opportunity for the New Year to "bump" into the horse face skirt: the bright "Chinese red" with the New Year's "dragon element" creates a full sense of atmosphere in the Year of the Dragon. The most traditional costumes with the most traditional festivals are the prevalence of national style and the display of cultural self-confidence.
For a long time, traditional culture and modern life have influenced each other, and the connotation has been innovative. Grow in influence and be reborn in development.
The "Hanfu fever" represented by the horse-faced skirt has driven young people to pay attention to, learn and inherit many intangible cultural heritage skills, intangible cultural heritage folk customs, festival culture, and etiquette culture related to Hanfu. For example, under the influence of Hanfu culture, there are more and more lovers of traditional Chinese culture; Intangible cultural heritage skills such as buckles, embroidery, brocade, porcelain, jade, fan-making, and incense-making have gradually entered life.
Traditional culture has become "lively", and people's lives have become more colorful. For example, the current popular horse-faced skirt not only retains unique design features, but also incorporates modern fashion elements, from traditional silk to modern synthetic fibers, from bright tones to fashionable neutral and dark tones, and the length of the skirt and the applicable scene are also enriched, which is more suitable for the aesthetics and needs of modern people.
In addition, the hot consumption of Hanfu has not only driven the development of the Hanfu industry, but also expanded peripheral industries such as cultural tourism activities, photo shooting and second-hand trading.
With the "out of the circle" of Hanfu, more and more tourists are wearing traditional costumes to visit the Forbidden City, Summer Palace, Temple of Heaven and other special attractions in Beijing, and the corresponding supporting services such as Hanfu makeup and travel photography have also followed. Guangzhou Cultural Center New Hall, Shawan Ancient Town, Huangpu Ancient Port, Baomo Garden and other scenic spots, Yunnan Dali Ancient City, Xi'an Tang Furong Garden, large and small Hanfu makeup experience halls have risen. "Hanfu fever" and cultural tourism fever go hand in hand, creating new economic growth points and creating new lifestyles.
The Spring Festival is the peak period for people to visit relatives and friends and go out to play. Temple fairs, gatherings and other special activities have been held in various places to attract tourists. Not only that, visiting museums, watching exhibitions, and visiting ancient towns are also the first choice for many people to travel during the Spring Festival. The Chinese New Year in the museum is also a reflection of people's cultural needs, reflecting the attractiveness and vitality of traditional culture.
Walk into traditional culture, enjoy a cultural feast, and make the Chinese New Year more flavorful. This "two-way rush" between consumers and traditional culture is not only a new demand to highlight individuality, but also a new desire to regain cultural self-confidence.
Say goodbye to the old and welcome the new, inherit and develop, and make the New Year more intense and timeless. (The article ** was published in China Environment News, invaded and deleted).