The New Year is approaching, and the flavor of the year is getting stronger.
The New Year's goods market is booming.
On January 28, citizens bought New Year's goods at a New Year's goods market in Xixiu District, Anshun City, Guizhou Province. Xinhua News Agency (photo by Chen Xi).
The general public. Or run around the market to pick and choose.
On January 27, citizens shop for goods at the 19th Xi'an New Year Festival. Photo by Xinhua News Agency reporter Zou Jingyi.
Or squatting in the live broadcast room to buy and place an order.
On January 30, merchants sold goods through live streaming at the Spring Festival in Guiyang. Photo by Xinhua News Agency reporter Tao Liang.
Abundant products.
It meets the diverse needs of consumers.
All kinds of new scenarios also make consumers.
Got a better consumer experience.
The New Year is coming: lively and lively New Year's goods.
Soon after the launch of the 2024 Zhejiang New Year Festival, there were long queues in front of the stalls of Hangzhou sauce duck, Wenzhou fish cakes, and Jiaxing zongzi in the "Delicious Zhejiang" exhibition area.
The relevant person in charge of the Consumption Promotion Department of the Zhejiang Provincial Department of Commerce said that the five-day event attracted a total of 6 citizens and tourists50,000 people participated, and the on-site consumption amount was about 5.6 million yuan, which opened a "good leader" for the consumer market in 2024.
In Zhuzhai Village, Lizhuang Town, Fengqiu County, on the bank of the Yellow River in Xinxiang, Henan, the villagers who have become rich through the relocation of the beach area spontaneously organized a New Year's goods fair in the new village, and also beat the big drum, sang Henan opera, and played suona ......The cries of selling one after another are intertwined into the most moving "fireworks" of the New Year of the Dragon.
The lanterns are hung high, the lights are colorful, people do New Year's goods, buy Spring Festival couplets, paste window flowers, cut blessing words, sing and dance to welcome the Year of the Dragon, red has become the most eye-catching background color in the streets and alleys of Inner Mongolia.
The strong smell of the New Year permeates the air and is hidden in the fireworks of the world.
Offline crowds are crowded, and online is in full swing. The "2024 National Online New Year's Festival" is being held, and the online activities of various places, e-commerce platforms and merchants are "beaded into a chain" and "set into a chain", with a strong consumption atmosphere.
Jinquan Farm, Yinjiang Town, Haishu District, Ningbo City, launched six kinds of New Year's goods products, such as pigs, chickens, citrons, pecans, etc., up to now, more than 1,000 orders have been received, and 9 pigs and more than 2,000 chickens in the farm have been booked out.
Shanghai has built a "New Year's goods exhibition and sales platform" for characteristic agricultural and sideline native products from all over the country, attracting more than 1,000 kinds of products to appear; Zhejiang Online New Year's Festival introduces new technologies such as digital anchors for New Year's goods to achieve 24-hour live broadcast; Guangdong will issue special consumption coupons for retail sales of New Year's goods, with a full discount of up to 7% ......
The Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion". Highlight the festival season, combined with traditional festivals, public holidays and other peak consumption seasons, organize and hold online New Year's goods festivals, digital merchants to celebrate the harvest and other activities. At the same time, promote the trade-in of automobiles and home appliances to promote the consumption of domestic "trendy products".
New consumption: to meet diverse needs.
At the 2024 Zhejiang New Year Festival, a variety of new products were displayed in the smart small household appliances sector, the Olympic cooktop in Kunshan, Jiangsu Province was designed as a ready-to-eat product, and the sales of health snacks launched by traditional Chinese medicine brands were ......boomingNew types of consumption, such as digital consumption, green consumption, and health consumption, are quite popular in the New Year goods market.
With the "national tide" boom set off in recent years, more and more consumers have locked the "Spring Festival shirt" as a new Chinese clothing this year. Xiaohanfu is popular in the Spring Festival market.
In Daji Town, Cao County, Heze, Shandong Province, the country's largest Hanfu production base, anchors are busy introducing consumers to the new Year of the Dragon New Year's clothes launched this year.
Douyin e-commerce data shows that from January 13th to January 28th, during the Douyin New Year's Festival, the number of short and negative topics with "national tide" and "new Chinese wear" in Douyin exceeded 500 million. Under the promotion of a large number of high-quality national style short** and live broadcast room content, new Chinese clothing has become popular in Douyin e-commerce, and sales have increased by more than 21 times year-on-year.
In Beijing's Chaoyang Park Bubble Mart City Park, Beijing INDIGO Shopping Center and other places, trendy toys with dragon elements and zodiac culture have become popular among young people. Many consumers said that trendy toys have been included in their own New Year's goods list, and having their favorite trendy toys in the Year of the Dragon is also a new expression of the pursuit of traditional culture.
Wang Lili, a professor at the Department of Marketing at Zhejiang University's School of Management, said, "Cultural consumption reflects consumers' emphasis on traditional customs and cultural heritage and spiritual pursuit based on identity, while the hot sales of smart products and health care products reflect consumers' diversified needs for portable enjoyment and physical health." ”
New scenario: Better consumer experience.
At the site of the Hangzhou Intangible Cultural Heritage Village New Year Goods Festival in Yuhang District, Hangzhou, the children experienced intangible cultural heritage items such as paper-cutting and tea ordering with great interest. A variety of intangible cultural heritage folk activities allow people to regain the traditional flavor of the New Year.
Small potatoes in the south, small sugar oranges, and frozen pears in the north, come to the No. 4 car, let's catch the big market! ”
On the train from Qiqihar to Jiagedaqi, the second season of the "Train Gathering" held by China Railway Harbin Bureau Group allowed passengers to experience a different rush on the train, and the passengers shouted: "It feels like the New Year!" ”
A 1,000-person hot pot reunion banquet was recently held in Yangjiaping Pedestrian Street, Jiulongpo District, Chongqing, and the 2024 Chongqing Hot Pot New Year Festival was launched simultaneously. Nine well-known hot pot brands in Chongqing set up 99 tables of hot pot around the circle to form a "long dragon banquet" to attract citizens. At the New Year's Festival, dozens of catering brands in Chongqing produced the "New Year's Cultural and Creative Group Annual Banquet", and hundreds of New Year's products from 60 enterprises in various districts and counties were dazzling, and consumers could also experience the traditional Chinese New Year customs in interaction.
The 2024 Chongqing Hot Pot New Year Festival attracts many consumers (drone**) Photo by Yin Shiyu).
On January 18, the 2024 Chongqing Hot Pot New Year Festival attracted many consumers. Photo by Xinhua News Agency reporter Wu Nan.
String up the flavor of the New Year with the flavor of hot pot, and detonate new consumption with fireworks. During the 4 days of the event, about 420,000 people were attracted to eat hot pot, buy New Year's goods, visit the market, and play games, with a total of 1,571 on-site consumption80,000 yuan, driving more than 4,300 yuan of hot pot stores, hot pot chains, New Year's food and other related consumption.
Wang Lili, a professor at the Department of Marketing of the School of Management of Zhejiang University, pointed out that scene marketing is based on the psychological needs of consumers, integrating creativity and technology to create an immersive experience marketing method that touches users, and carries out omni-channel marketing on the basis of building new scenarios, which can improve the convenience of purchasing New Year's goods. She suggested that accurately benchmarking the needs of different consumer groups and establishing a strong connection between the scene and the brand, such as adding New Year's flavor and interactivity in the New Year's goods consumption scene, can better promote consumption.
*: Xinhua News Agency).