Toys are an indispensable thing for children's childhood. But the role of toys is often overlooked by ** years. What kind of toys can children love? Take the example of the Danish toy giant Lego's transformation from the brink of bankruptcy to becoming the number one in the world.
In the 90s of the 20th century, the management of Lego concluded based on the analysis of big data at that time that future generations would lose interest in Lego. It refers to people born after 1980 who grew up in the information age - they don't have the time or patience to play Lego. Therefore, Lego decided to reduce the number of products and turn to children's clothing, books and magazines. As a result, by 2003, Lego's sales had fallen by 30%, and the company was on the verge of bankruptcy.
However, in 2004, the old sneakers of an 11-year-old child in Germany actually made the old toy giant change its concept and return to the toy track. The 11-year-old boy is not only a Lego fan, but also an avid skateboarder. When asked about his favorite thing, he pulled out a pair of shabby Nike's sneakers, pointed to them and said that these sneakers were his masterpieces, his gold medal. Even though one side of the shoe was broken, the right upper was worn out, and the heel was visibly smoothed, it was a sign to the boy's friends and the world that the boy was the best skateboarder in the city.
The LEGO team immediately understood that children need to have a high level of skill in order to gain a social presence among their peers. Whatever this skill is, as long as the child puts in the effort, in the end all is presented - in the case of the German boy, an old pair of shoes that adults do not want to take a second look.
As a result, the LEGO team not only began to add more small bricks, but also made the installation manual more precise and more difficult to build. For children, it seems to call them to overcome difficulties and stimulate them to master skills. Give your child an experience like never before and try to accomplish something they think is worth it.
What kind of toys can you give your child to love? The answer is that there are challenges and hard work can be done. For children in kindergarten and primary school, traditional Chinese toys Tangram, Luban lock, and nine rings are very good choices, and in the process of playing, you can exercise the flexibility of your fingers and your logical thinking ability. For junior high school children, the construction of physical models and the assembly of electric toys can cultivate children's sense of space and understand the basic concepts in physics and chemistry.
Do you have any insights? Share it in the comment area.