In the Spring Festival file of 2024, the last two players, "Let's Shake the Sun Together" and "Mr. Red Carpet", have chosen to withdraw from the game.
"Let's Shake the Sun Together" is the theme of death and terminal illness, and the filmmaker bluntly said that there was a major mistake in the selection of schedules.
can be the Wang fried combination of "Ning Hao Andy Lau".fell to the bottom of the score and box office of the Spring Festival stallsIt's incredible.
Is the quality of the movie really bad, or has it become a big injustice? Let's have a ** today
"Mr. Red Carpet".
Andy Lau and Ning Hao's fate began in 2006.
It was the "Asian Rising Star Guide Program" initiated by Andy Lau that Ning Hao was able to shoot "Crazy Stone" to amaze the four.
Now Andy Lau is still at the top of the entire Asian entertainment industry, and Ning Hao has also become a rare satirical comedy director in the Chinese film industry after Feng Xiaogang.
Although both of their works are full of absurd and black humor elements, Feng Xiaogang's early shots were mainly ordinary people in the modern city, while Ning Hao was not, he used the intensely crazy low-level people who wandered in the gray crime zone to question and cry out to the society.
"Mr. Red Carpet" is Ning Hao's work after "Crazy Alien", which is the first work in 4 years.
The biggest selling point of the movie at the beginning is:"Adapted from 999 real events in the entertainment industry".
Like an Internet celebrity rubbing the red carpet, forcibly taking a group photo next to a well-known person.
Before the awards ceremony, someone changed the name tag of his own artist to the front position-On the night of Weibo one year, Peng Yuyan and Li Bingbing changed seats.
Andy Lau is a big star in his true colors"Stephen Lau" is equal to his own Tony Leung Stephen Chow,It represents the epitome of the Hong Kong film ** era in the last century.
Liu Weichi was teased by the host at the Academy Awards, making him mistakenly think that this year's Best Actor was his own scene, from the real experience between Cai Kangyong and Andy Lau at the 40th Golden Horse Awards.
The release of "Infernal Affairs" that year created a miracle, Tony Leung and Andy Lau were both nominated for the Golden Horse Best Actor, and Tony Leung was absent on the night of the awards ceremony
Everyone thought that the actor was none other than Andy Lau, and Cai Kangyong, as the host, also stirred up the atmosphere, but the actor ended up with Tony Leung.
Mr. Red Carpet" gave the golden statue actor to Chen Long (i.e. Jackie Chan).
However, in reality, Jackie Chan even won the Oscar Lifetime Achievement AwardAs a Hong Kong native, he has nominated dozens of Golden Statue Actors, but he has never won once.
This is also what the audience wants to see the most, the 208ws are intriguing internally to grab the C position and tear each other apart, and they still look down on us ordinary people externally.
Finally, a director pointed at 208w's nose and scolded him fiercely.
For example, Liu Weichi doesn't understand the stalks of current Internet buzzwords.
He didn't understand"Old Iron Double Tap 666"."Ollie gives".What is the meaning.
Another example can be seen from Liu Weichi, celebrities not only enjoy the flash moments on the red carpet, but also fear that their careers will be ruined by ** privacy in private.
Liu Weichi's team searched the hotel inside and outside to see if it had been installed
And the most daring, is Ning Hao's crazy offense to investors.
In the trailer, you can see Ning Hao scolding unceremoniously through the mouth of the investor:What virtues do you have in the film industry, don't you know as a director?
Investors don't care what story a movie tells, they only think about product placement.
When the three investors had to change the lines of the script, Ning Hao, who was in the play, laughed at himself and dropped a sentence:
Can you be more professional than the management? According to the management.
This is the same as the sentence that Ning Hao informed Andy Lau when "Mr. Red Carpet" was originally scheduled for November last year, and when it was announced that the file would be changed"Changing files is the meaning of the employer".It forms a perfect echo inside and out.
Each of the above episodes is very interesting to bring out aloneBut the perception makes the audience "uncomfortable".
uncomfortable" is because Ning Hao did not use gags to dissipate embarrassment, but used an extremely serious attitude to criticize the strange appearance of all beings in the entertainment industry.
"Mr. Red Carpet" is not a movie that makes the audience "relieved and enjoyable" after watching it, on the contrary,The whole film reveals an awkward atmosphere that is almost cold.
Its embarrassment is like facing a lying and bragging relative at a New Year's dinner, you tell the truth seriously, making the originally lively banquet suddenly silent.
In particular, Ning Hao used a pig and a horse as a metaphor for the core theme of the whole film, and it is also what he wants to say to the audience:Communicate.
But in the eyes of the audience who just want to have fun, they can't understand why a pig would go crazy and fall to death.
In other words, Ning Hao obviously has a more "down-to-earth" joke-making method, but he is uncompromising and still insists on filming according to his own personal ideas.
The consequence of "intransigence" is a fiasco at the bottom of the box office.
Some netizens mentioned a term for a social psychological phenomenon in the Spring Festival fileIt's called the "Matthew Effect."
That is, the higher the box office, the fewer films with a low box office, and eventually it will fall into polarization.
During the New Year's holidays, the audience walked into the cinema and chose to watch this movieOne is a comedian with a high national popularity.
For example, many times under the pretext of "content", in fact, it is a happy twist that sells dog meat on the head of a sheep. Even if "Super Family" is so bad that it is only 37 points, Shen Teng is still fragrant in the eyes of the audience.
The second is a light-hearted, humorous and happy family ending.
The "Bear Infested" series is regularly released during the Spring Festival every year, and has become the first choice for parent-child families.
The third is to have enough stimulating sensory experience and big scenes to always stir up the emotions of the audience.
This is also an important reason why "Disappearing Her" and "All or Nothing" can become hits.
But "Mr. Red Carpet" has been going from the beginning"Don't play hilarious stalks, non-popularization, and don't go to family fun".Publicity.
If you can't beat it, you can run", this move is indeed a bit humiliating.
But with the current box office trend, even the basic publicity and distribution costs cannot be reached, and Ning Hao is bound to face huge losses.
Just like the collective withdrawal of the seven films in the Spring Festival file of "Mask" that year, the publicity and distribution fee is tantamount to a waste, and a large amount of publicity and distribution costs are required for the release of the schedule.
"Mr. Red Carpet" was undoubtedly a failure at the box office, but as the most "alternative" movie in the Spring Festival file, it reminded Xiaomei of what an industry insider said:
In the publicity,The filmmakers push all types of films to the same kind of emotional venting and straightforward and cheap marketing methodsThis is a very vigilant aspect, because the simplification of publicity and distribution techniques will squeeze the living space of different types of films.
This passage hits the nail on the head and points out the drawbacks of today's film market: there are more scenes off the stage than on the screen.
So the audience saw the "Zhang Yimou" style shock, the "passerby audience" laughing, frightened, and crying, how much truth is this?
I just didn't see the movie itself.
Therefore, "Mr. Red Carpet" not only unveiled the fig leaf of the entertainment industry, but also a mirror of the film market.
Hopefully, the next time it's released, it will win once.
Leave the right to choose and think to the audience.