Author |Sugar fried hawthorn
One week after the end of the super point and four days after the end of the membership, more and more netizens on Weibo, Douyin and other platforms posted their "withdrawal reactions": such as following the footsteps of Yiguo CP to watch the sunrise and blowing the sea breeze, and then for example, the classic lines and famous scenes of the "re-check-in", of course, some people quickly entered the second, third or even fourth brushes, and ......That's the magic of In the Blizzard.
Frankly speaking, the drama market for this year's Spring Festival file is not as wild as the movie, and the momentum is fierce, but"In the Blizzard" has carried the peak of market attention with its unique rhythm and trickle, and led the way at the beginning of the year.
The data shows that the popularity of the show in Tencent** station exceeded 285,000, becoming the fastest puppet drama to enter the must-see club, and it also won the TOP1 of the 9 lists in Tencent** station, and the number of barrage interactions exceeded 44 million, becoming the first drama in 2024 to exceed one million in 17 consecutive days.
On Weibo, the show has been on the TOP1 of the drama influence hot list for 15 consecutive days, and finished with 90 points became the current puppet drama with the highest score on Weibo, and won the hot search of 137+ on Weibo's main list. On the Douyin platform, the show has also dominated the TOP1 list for 6 consecutive days, with the number of main topics exceeding 8 billion, and the total number of likes and fans of official Douyin is leading at the beginning of 2024. In addition, TV series also perform well on data platforms such as Maoyan, Lighthouse, Guduo, and Detawen.
And combing through the sounds in the market, we will also find:At a time when it is difficult to break through, "In the Blizzard" shows a breakthrough of a "new type of idol drama":Emphasizing the atmosphere and immersive experience in the love story, rather than the twists and turns of the plot, and the effective way to connect the two is the "book-picking" production that Jiaxing has always pursued. It's a bit of a back-to-the-roots, but it's more than that.
The Chosen Fruit is the Chosen Fruit", finally met the audience this winter, and Lin Yiyang played by Wu Lei officially became the new winter boyfriend. On the popularity list of drama characters such as Maoyan and vlinkage, Lin Yiyang is continuing to dominate the list, and Yin Guo played by Zhao Jinmai is also in the top three.
The so-called Chosen One is not an exaggeration. On the one hand, the combination of Wu Lei and Zhao Jinmai satisfies the public's imagination of beautiful boys and girls and their love stories. More importantly, they met the imagination of original fans of Lin Yiyang and Yin Guo, and they really picked out the casting.
It's not just physical. In Mobao Feibao's pen, Lin Yiyang "has dark pupils, ** white, thin face, pointed chin, and high nose bridge......It looks good when you laugh, but it's hard to get close to ...... when you're not smilingRuffian handsome, handsome", isn't this Wu Lei himself! The adaptability of Zhao Jinmai and Yin Guo is also full of keywords such as "big eyes", "round face", "young appearance, beautiful and non-aggressive, very sweet" and so on.
It's more about the feeling of the characters. The younger brother of the national "exploded" to be a man in the year, but Wu Lei still grasped Lin Yiyang's characteristics, and even only needed the first two shots: in the face of strangers, his attitude was first evasive, and then he turned back to show the way, uninhibited on the outside and soft on the inside; Standing outside the bar and looking at Yin Guo, the sense of story on the characters overflowed the screen. Of course, Wu Lei's own sense of youth, Su and brokenness is also highly compatible with Lin Yiyang's "arrogance, backbone, and demeanor".
When you see Zhao Jinmai, you will believe that she is Yin Guo, a girl with stable emotions and a sufficient heart. Under Zhao Jinmai's sweet appearance, it is in line with Yin Guo's calmness and determination in his career, and in love, he is a little sun characteristic that always gives lovers emotional value. Of course, Yin Guo's "beauty is not aggressive", it is not stupid and sweet, on the contrary, she retains the most basic vigilance when going abroad, and her interaction with others also shows good personal quality and family upbringing.
In fact, this is already a higher level than what we often call "face-hugging casting", which requires the actors to integrate with the original characters from appearance to personality and temperament, and truly integrate the characters into their bones and blood.
On the other hand, it is the "book-picking performance" of the two leading actors. Deeply restore the demeanor, actions and psychology of the characters in **, and let the characters stand up by capturing the small details in the original work, which is actually the role of the character discussed in the market rather than the emotion. The latter mainly refers to paying attention to the emotional highs of opening and closing, ignoring the details and rationality of the characters.
After Yin Guo met Lin Yiyang for the first time in the ball room, the scene where the two took the subway to eat noodles together is a representative of the seemingly daily life, but in fact, the two of them performed full of details. In the book, it is described that when Yin Guo knew that Lin Yiyang's original intention of playing for his classmates was to "exchange conditions", the "he really loves to invite people to dinner" is also shown in the play; At the same time, the two of them were on the sidewalk, Lin Yiyang would walk left and right, which was regarded by Yin Guo as "walking compulsion", but in fact, it was a scene to protect Yin Guo from falling, which was also accurately presented by the actors. More specifically, small details such as Lin Yiyang serving noodles for Yin Guo first and carefully wiping chopsticks for her have also been reproduced and restored.
is not only the action and psychology, Wu Lei even accurately restored the demeanor of Lin Yiyang in **. After Yin Guo was assigned the "marriage task" by his cousin, Lin Yiyang's posture and expression when he turned around and returned to the ball room can be said to be exactly the same as **: "With one hand diagonally in the pocket of his trousers, leaning against the door, playing with a lighter and watching her." Even the "old silver stainless steel shell" in his hand is perfectly restored.
This kind of "minutiae" constructs a unique sense of atmosphere for boys and girls in the hazy emotions:The other party's every move will be infinitely magnified, and then trigger countless speculations on their own; Of course, there is also a kind of infinite release of their own charm, such as appearance, clothing, and action. Of course, these also make Lin Yiyang and Yin Guo's characters more delicate and down-to-earth.
The perfect addition of book-picking casting and performance has made Lin Yiyang and Yin Guo bloom in the hearts of countless people this winter, and more and more people believe that they really exist in another time and space, and they are living happily.
It is the first step for the character to stand, but if there is no sense of cp in the current couple, everything is in vain, after all, everyone watching sweet dramas is the happiness of swallowing sugar. For IP adaptations, the restoration of famous scenes is the key to increasing the sugar content. "In the Blizzard" is clearly the best of the bunch.
The laundry confession is a sweet scene that is difficult for drama followers to ignore. Avoiding everyone and coming to the laundry room, it was tacit that the two of them were ambiguously pulled; The "little fun" of face-to-face mobile phone chat was caught off guard by a straight ball confession, Yin Guo's slight shock after seeing the message, and Lin Yiyang's departure after not getting a reply were all accurately restored. Of course, there is also the confession body that was played bad by barrage netizens: "Do you have a boyfriend?" Or rather. I can see that I want to chase you? ”
The classic scene of seeing the mother-in-law is also essential, and even it accurately restores several levels in the **. Yin Guo's "earnest admonition" to Lin Yiyang at the door of his mother's study finally exploded in "I have recognized you in my life"; After entering the room, Yin Guo seemed to be holding her favorite fried cat, and the demeanor of the youngest daughter after her mother broke the exotic romance was very vivid; The dialogue between Yin Guo's mother and Lin Yiyang allows us to see a non-stereotypical mother image, gentle, rational and professional. Each one is not a backdrop, real and distinctive.
Unlike most of the current couples who forcibly sprinkle sugar with the embellishment of the career line,The career line and love line of "In the Blizzard" are closely intertwined, highlighting each other, and also restoring the famous scenes of the TV series with more blood and glory:
Yin Guo's "my queen" confession after winning the championship, "My glory is shared with you, how much applause I have, you can have as much as you have", which is not only Lin Yiyang's breakthrough for Yin Guo to re-enter the arena, but also a key turning point for him to overcome his "inner demons" and return to the game.
In the first battle after deciding to return to the game, Lin Yiyang sat in the lounge and gave Yin Guo a call**, he poured out his original intention of "I may still want to play", and at the same time rationally analyzed that compared to the stability of doing other work, this may be a "bad move", in the face of this ambivalence, Yin Guo also gave her boyfriend enough emotional value: the famous line "Go forward, there is someone behind you" reproduces. Yin Guo will always be Lin Yiyang's retreat in life.
There is another impressive scene: Lin Yiyang bowed to his teacher on the field and scored a full shot of 147 to amaze everyone; In the training camp, Yin Guo was a domineering "protector", and conquered the people who slandered Lin Yiyang with his billiards strength. When she said softly and softly, "His results are never said with his mouth, but with a club", he was extraordinarily powerful. Redemption, growth, and hand in hand at the peak, the love story that "Mu Qiangpi" likes is here.
If the high degree of restoration of famous scenes is the "basic literacy" of all high-quality IP adaptations, then what really touched the entertainment unicorn of "In the Blizzard" isIt puts this heart on every character, detail and scene, so that every scene in ** becomes a "famous scene".
Taking the trio of Lin Yiyang, Meng Xiaodong and Jiang Yang as an example, every interaction is a "pick-out" restoration, and the sympathy between the masters: opponents on the field, brothers outside the arena, which is vividly reflected. Lin Yiyang re-entered the arena out of love, Jiang Yang understood his awe of the arena, and would never "desecrate" it by kissing Yin Guo in public; Meng Xiaodong's twisting is his trust in Lin Yiyang's character and ball skills, although they poke each other's "lungs" in every conversation.
A more detailed scene is that after Yiguo's first kiss, when Lin Yiyang was waiting for Yin Guo at the bus stop, a sentence quietly floated on the barrage, to the effect that the TV series even restored only Lin Yiyang and a ** person on the bus stop. Entertainment unicorns went to compare ** and TV series, and found that this is indeed the case. It can only be said thatDon't underestimate the fans, and don't underestimate the audience, they can see every bit of care and seriousness, and they will definitely give enthusiastic feedback.
Take the famous scene as the dominant indicator, but it needs to be clear that the book-picking film and television is not just a one-to-one reproduction on the surface, it pays more attention to the creator's understanding and loyalty to the original work. "In the Blizzard" obviously delivered a diverse and excellent answer sheet.
In the Blizzard" is actually a "typical" answer sheet handed over by Jiaxing to the market. This kind of "typical" refers to the fact that it always runs through Jiaxing's content creation rules:For example, the logic of book-picking casting is also reflected in its previous production of the "Three Lives and Three Worlds" series and "Fire Like a Song", and will also be implemented in "The Story of Liu Zhou", the description of Cui Xingzhou in the original book is "The corners of the mouth with thin lips are born with a smile, always slightly upturned", such a description coincides well with Zhang Wanyi's own appearance conditions. As for Liu Miantang's "slender waist and long legs, tall and bright", it is also highly compatible with Wang Churan.
Taking it a step further,This kind of "typical" is based on the original work, comprehensively and deeply grasping the good stories and details of the original work, and at the same time finding and creating the most suitable temperament and style for contemporary audiences. During the broadcast of "In the Blizzard", the market was hotly discussed not only about the characters and famous scenes, but also about the concrete love and good atmosphere. This is also a must-have course for "picking-style" production.
The whole drama is eloquent, restoring the whole process of Yiguo CP from meeting and acquaintance to ambiguous pull and then falling in love and joining hands, and also makes the love in idol dramas no longer a fantasy dream that is divorced from reality, but a more real and closer to life. On Weibo, some netizens called it "the embodiment of happiness", which in the eyes of entertainment unicorns, this is already the greatest praise for the storytelling ability of modern couples.
This is actually due to Jiaxing's "code disk" ability. Screenwriter Mo Bao Feibao, director Huang Tianren, and chief producer Gao Chen, the cooperation of the three details not only brought a passionate youth love song to the audience, but also materialized the unspeakable heartbeat between couples. Not only the various famous scenes and small details mentioned above, but they even made many viewers feel a sense of substitution in the daily life of Yiguo CP.
Yin Guo said in the most candid manner the state of "unfamiliarity" between the two after a short long-distance relationship, but he was afraid that he would poke the hearts of countless long-distance lovers; is as emotionally stable as Yin Guo, and will choose to leave the training camp early after having a temper with Lin Yiyang, like us who make impulsive decisions after a quarrel. ——can only say that this drama is really in place in terms of details.
Perhaps this is not difficult to understand. An interesting episode is that we noticed that in the character special released by the official Weibo, the chief producer Gao Chen accurately quoted the description of the characters in the original work when answering the casting criteria, Wu Lei and Zhao Jinmai are very familiar with the famous lines and scenes when analyzing the characters, in other wordsFrom the producer to the actors, the entire creative team has carefully studied the original book, which has laid the foundation for "picking out the book".
The sense of atmosphere is also full of buffs because of the details controlling the crew. The TV series highly restores the encounter in the snowstorm in a foreign country in the original book, every food "visit" on the foreign street, the sunrise beach date on the mountain and the sea, and brings the world in the book to the audience with the most extreme lens aesthetics. In order to restore the blizzard scene in **, the crew once went to Finland to film, coupled with the winter dressing style that is extremely close to reality, the TV series has made the audience have a strong sense of substitution after the broadcast, and they are all-round immersive to follow the drama.
The atmosphere is not only the scenery, but also the atmosphere of passionate competition. It is understood that during the filming of the TV series, the national team billiards coach followed the group on the spot to comprehensively control the details of professional billiards content and actors' detailed actions. The actors are also making efforts: Wu Lei not only spent a lot of time learning Jiuqiu and ** grams, but even moved the table into the room, and did not forget to practice after the play. This also allowed him to show the billiards performance of an almost professional athlete in the play, which was highly affirmed by the audience; In his performance, Lin Yiyang's love for billiards, his awe for the field, and the pain and persistence faced by the athletes are also very touching.
Yin Guo's emotionally stable and calm side on the field was also accurately interpreted by Zhao Jinmai, making her "goal machine" side seen and convincing. From the production team to the actors, from the professional skills training to the inward excavation and outward extension of professional figures, coupled with the high-energy plot that led the Chinese team to win the championship, finally brought the audience a passionate competitive scene.
From the casting, the restoration of famous scenes to the construction of the entire team, Jiaxing finally brought a high-restoration "In the Blizzard" to the public. And in the moment when the current couple is a little silent,It truly seeks a balance between real love, idol atmosphere, and passionate career, which meets the public's beautiful imagination of multi-dimensional "love space", and also meets the dual expectations of book fans and drama fans.
Taking "In the Time of the Blizzard" as a guide, Jiaxing once again let the market see its in-depth practice in the production of "pick-out": it represents moreFrom actors to producers, respect good stories, stick to the original intention of the content, concentrate on polishing details, and let go of innovation. We also believe that the impact of "In the Time of Blizzard" on the content market is worth continuing to explore.