Nowadays, with the increasing diversification and personalization of consumer needs, original, high-end and high-quality home furnishings are favored by more and more families. With continuous iteration in terms of technology, products and design concepts, the home furnishing market has also ushered in new challenges and opportunities. In 2024, the two original series of home furnishings - Creation and Qiankun will start a strategic cooperation with Mr. Liang Jinghua, a design master, and will launch a series of co-branded products.
In order to meet the needs of high-end customers for personalized high-quality home furnishings, adhere to the customer-centric, and take the original quality home furnishing as the direction of future development, Create, Qiankun and Qiankun join hands with Mr. Liang Jinghua, a design master, to combine modern simple luxury and new Chinese products with a new high-end image, high-end products, and create a high-quality artist living space experience with the concept of de-stylization.
As the two representatives of the original high-end brand series of Zuo Zuo Home Furnishing, Zuojing and Qiankun have always maintained their own distinctive brand genes to meet the needs of consumers with different tastes.
With the coexistence of quality and taste as the foundation, inspired by contemporary aesthetics, adhering to the product design of the combination of nature and art, advocating creative freedom, pursuing the inheritance of aesthetics and exquisite craftsmanship, conveying the concept of life lies in creation, allowing consumers to enjoy the living space of contemporary art, and proposing a high-quality product scheme of "defining quality life +", representing people's ideal pursuit of the beautiful quality of home.
Qiankun advocates cultural self-confidence, not blindly pursuing tradition and simple imitation, but digging deep into the essence of traditional culture, seeking modern, international universal design, perfect integration of traditional Chinese culture and modern aesthetics, creating a new Chinese furniture suitable for people's aesthetics, and striving to meet the needs of China's modern high-end consumer groups, returning to the traditional lifestyle and aesthetic appeals.
Not only does it admire Mr. Liang Jinghua's rich experience in the design industry for more than 45 years, but also values his pursuit of innovative, timeless and simple design ideas, which are deeply in line with the brand aesthetics of Create. He is not only good at integrating Eastern and Western cultures, blending design and art with practicality, emphasizing the need for harmonious and comfortable spaces, and designing to optimize the environment and improve the quality of life, which coincides with Qiankun's proposition of "simplifying the complex and returning to the basics".
As an important event of the brand's annual co-branding, at that time, Create, Qiankun and Mr. Liang Jinghua will launch a series of co-branded high-end products, and start all-round in-depth cooperation from products to space, presenting consumers with more original, high-end and high-quality home furnishing products, leading the new experience of home consumption, and more co-branded wonderful, please look forward to it.