In this year's New Year's marketing campaign, the theme of "Golden Year" of Mengjinyuan** came out of the circle strongly, opening up a solid emotional link with consumers with auspicious culture. Traditional Chinese culture carries our wisdom and spirit, and its importance is even more evident in today's era, and Kyrgyzstan culture also has a long history, constantly enriching its unique cultural connotation in the long-term historical accumulation.
The Ji culture that Mengjinyuan focuses on this time can be traced back to the oracle bone inscriptions and other unearthed cultural relics of the Shang Dynasty. The word "auspicious" is often used in oracle bone inscriptions to describe a state of auspiciousness and happiness, expressing people's yearning for and blessings for a better future. At the same time, auspicious patterns and symbols also appeared in bronze and jade objects from the Shang Dynasty. In addition to the Shang Dynasty, auspicious culture was also widely developed and applied in other historical periods. For example, the character "Fu" in the Ming Dynasty became a common auspicious symbol in traditional festivals and New Year paintings. During the Qing Dynasty, many customs and customs related to auspiciousness arose, such as red and dragon and phoenix patterns for wedding events.
The main "auspicious" series of Mengjinyuan** this time has been cleverly and exquisitely interpreted in line with the theme of Kyrgyzstan culture. Auspicious omen refers to a sign or symbol that is seen as a good omen or auspicious sign, and it is widely accepted and worshiped in auspicious culture.
Auspicious signs can be some phenomena in nature, such as rainbows, sunny days, calm seas, etc., which are often considered by people as symbols of good luck to come. At the same time, auspicious signs can also be specific symbols, patterns, animals, etc. In Chinese culture, ruyi, fu, magpie, fish, butterfly, etc., are regarded as auspicious symbols.
Mengjinyuan ** auspicious series with butterflies as the source of inspiration, homophonic "Fu Die", meaning blessings and happy events, the process of using the ancient filigree process to present a full and light butterfly wings, flying into the shape of four wishes, and a touch of red enamel color to add the finishing touch, unique elegant meaning. Convey the auspicious omen of wishful happiness and harmony.
Through the integration of fashion elements and traditional aesthetics, Mengjinyuan integrates classical aesthetic interest into product design, and makes more generous profits on and offline. Chinese want to ask for an auspicious New Year, as the saying goes, use is the best inheritance, Mengjinyuan assumes the sense of responsibility of enterprises to inherit traditional Chinese culture, which is conducive to increasing young people's interest and sense of identity in traditional culture, and sets a good example for the ** jewelry industry.