What is the essence of organizational marketing? It's multiplication, it's financial freedom, it's success and retirement!
If a direct selling organization marketing enterprise and the elderly cannot retire, basically the enterprise will no longer have a new force to come in! Because everyone sees their own future - the fate of the old people is the best way to show - that is, there is no future!
No one can do perpetual motion machines, and organizing marketing can't humiliate the elderly like this!
A friend said: You are a very sharp knife, and it will only be used to deal with difficult problems. They swung their knives until they had lost their edges, only to say that their hands had been cut, to blame the knives for being too dangerous, and to put them away.
The format of new retail often gives a misunderstanding to those who are capitalists: they think that they can use big data, AI and other intelligent marketing to carry out accurate portraits and contact C-end consumers in a large area, so that the cost of this kind of enterprise marketing mechanism is mainly spent on the logic of Internet celebrities and head anchors!
In fact, this is a sick way of allocation! Consumers have benefited on the surface, but they have actually been deceived. Li Jiaqi is a typical case recently!
In the same way, as a direct selling and social e-commerce company of organizational marketing, an extremely bad trend is that they also allocate the main profits to the large-scale C-end contact of the terminal, while ignoring the effective organizational marketing construction!
To put it bluntly, the core of organizational marketing lies in the organization and the structural hole of social relations!
There are two trends in the evolution of organizational marketing: one is deep linking and the other is pan linking!
Fandu link is a typical promotion and business, and there is no way to leverage the market! Therefore, the company will eventually move towards the life-and-death speed or life-and-death stall of large-scale growth and recession!
Deep linking is the true meaning of organizational marketing and the embodiment of its core value! But the problem of deep organization is that the social surface is narrow, and in the end, it will also move towards a closed and narrow **, sparsely populated endgame!
How to balance is a god question!
The fundamental starting point of an organizational marketing company should be to provide value investment rather than hype!
It's going to rain, my mother is going to get married, in the adult world, people can't educate people, and many times, only things can really educate people.
The rise of large-scale pan-shallow social e-commerce in the context of new retail, and the simple and crude community leader ** model in the post-epidemic context, all of which are extremely dimensional.
This kind of dimensionality reduction is so that the most powerful companies in the past cannot fight against it. It's like Pinduoduo's consumption downgrade market, which makes Tmall JD powerless!
Among all the old organizational marketing and direct selling enterprises, those who have spent a huge amount of money to explore a way are still only Amway, which can be called the king, and finally played the genes of social e-commerce to the post-90s and post-00s generation!
At present, the top four direct sellers in China: Infinitus, Amway, Perfect and Melaleuca are all facing the problems of organizational aging and brand immunity. Therefore, the first to kill the bloody road was Amway. Perfection began to move towards the private domain of enterprise WeChat, and Melaleuca launched Ecology 20+R3 community.
The ultimate dimensionality reduction of new retail, the most popular one recently is a long time. He analyzed the experience value of his community operation with several big bulls in the circle, and its simplicity and rudeness really made a group of people who ran away from Amway!
In a word, the social e-commerce of consumption downgraded to the level of Pinduoduo, the success of the reality for a long time is worth thinking about!
What are the challenges of the long past? My brother was very interested in telling me how fast it could make money, but with my unique food chain ecology, it still couldn't escape the huge risk of illegal pyramid schemes.
If you have a life to earn, do you really have a life to spend? It's a problem.
The top predator must be the gov, especially the gov where the local government lacks money.
The impact challenge of new retail, the strategy of organizing marketing, should not be to learn from the opponent's strengths with their own shortcomings, which will draw a tiger into an anti-dog. The common value of new retail and organizational marketing is to make money and counterattack. However, there are also pitfalls, so an effective response should still be the core values of organizational marketing - dream and freedom.
You can't follow the wave of new retail, and follow the flow of pan-link!
For the traditional direct selling organization marketing, the dimensionality reduction under the new retail format, such as: private domain, drainage, public domain, one-click and sharing, self-leading matrix and operation and other DNA, if effectively rationalized in the organizational marketing, will inevitably be displayed in the new era with a new social e-commerce attitude!
After three or five years of trying, I deeply feel that the company's platform, product categories, and team education need a trinity in order to reoccupy the minds of consumers, all of which are indispensable.
The single product and explosive product thinking of new retail have always been weakened in the organization of marketing. The large and comprehensive product catalog of direct selling companies has become one of the biggest obstacles to its disruptive innovation!
The long-lasting, ultra-low-cost customized Pinduoduo category thinking caters to the strong pain points of consumption downgrading.
At present, it seems that this strategy cannot be used as a reference by traditional direct selling and organizational marketing enterprises.
When I went to the hype boom of the ** number last year, there was a consensus: other people's private domain is your public domain.
The value orientation of new retail social e-commerce is to get the money and leave, and continue to wander with the private domain. The value orientation of traditional direct selling is to retire with money and expand the private domain to the public domain to transform it.
Environmental changes have forced direct selling companies to learn new retail, but if they give up their ultimate value, they will lead to four dissimilarities.
Feeling the stones and being addicted will be the biggest trap for direct selling companies to move towards new retail social e-commerce.
A strong Israel is because of faith, and a messy Palestine is also because of faith.
In this sense, it is better to stick to principles and flexibility than to turn principles into flexibility in the name of doctrine. Behind the same ancient teachings, there is actually a difference in whether or not evolution keeps pace with the times.
Can an organized marketing business get out of Egypt? It can be used as a reference.
Looking forward is anxiety, looking backward is depression, and people who live in the current mantra are all self-deception!
Recently, I discussed with my friends about dependent entrepreneurship, talking about the three concepts of platform, timing, and cycle, and most people only consider the platform factor to be the first layer, so low-level competition! The minority that can make it to the second level has already won! But those who can't consider the third layer are destined to win for a long time!
Going through the cycle is the real winner who lasts for a long time! The so-called second curve is the result of crossing the cycle!
Did you get it?
1) Choosing the wrong platform is the basic mistake of most people who are cut leeks! For example, there is always a large group of people who like to choose illegal or controversial platforms with great risks, just as some beauties always love scumbags! It's also stupid to be saved!
2) Making the wrong choice at the wrong time is also the underlying reason why most people die well! is not a eunuch in the year of Xuantong, or a martyr in the second year, or a bandit in the fourth and ninth years, in short, he missed the national fortune!
3) The real masters are all cycles! Only then did Warren Buffett talk about others being afraid when he was greedy! Li Ka-shing has been in and out of the mainland and the UK several times, and he is showing the cunning that cyclical thinking needs!
Rest is not a sign of weakness, it is a sign of strength.
Kevin Kelly.
If you really want to run the private domain well, you must stay away from the mud pit of the concept of direct pyramid schemes!
Jaeger's phrase "extraordinary dreams" is still valid today.
Whether you're sales-oriented or consumption-oriented. In the final analysis, the destination of direct selling is direct "consumption", which is consumption-oriented for self-use.
Only in this way can we be free. More precisely, at ease.
As an old friend said: The dreams of little people are shattered, in fact, this is a kind of "evil".
This kind of evil is the debt planted by most organizations with good visions, marketing and direct selling enterprises!
In the context of new retail, micro-businesses are actually only using new tools to carry out large-scale and large-scale new contact. Its essence is no different from the large-scale MLM wave of the 90s.
In this sense, direct sales is the era of ice weapons, and micro-business is entering the era of extensive firearms.
This reminds me of a joke:
Is there a difference between us squatting in the company cubicle and typing on the keyboard and our parents who stepped on the sewing machine in the factory back then?There is a kind of ego in the direct selling circle, which is called changing the concept of others. In fact, when you confront the mainstream consciousness and ideas of the whole society, you are nothing more than a commendable Don Quixote!Grabbing coupons and receiving red envelopes in various mobile apps, is there any difference between parents who bargained in the vegetable market back then?
Every day is short**, is there a difference between us who play games and our parents who squatted on the wall and ate melon seeds?
It may seem different, but there is no difference in essence.
On the contrary, the intelligent new generation, who have reached the age of firearms, are completely free from the burden of the so-called chivalry of Don Quixote. This is also why the micro-business model, that is, there is no traditional regional protection, and there is no ethical protection of the direct sales model.
In a sense, the chaos of micro-business in the past few years can be called the era of discovery of organized marketing!
The era of micro-business is gradually declining in chaos, and new traffic depressions are generated in live broadcast and short ** ecology! As a result, a group of professional KOLs such as Li Jiaqi and Wei Ya were produced, and of course, the so-called Internet celebrity live broadcast reward ...... of the whole people begging on the Internet
As a result, the product pursues explosive styles, pursues explosive streams, and everyone is really an Internet celebrity.
In 2023, it is destined to be a hub. The Wheel of Time. Dark Emperor, Jade Throne, True Dragon, Two Ritual Masters, **
Recently, I feel very chaotic, on the one hand, the bosses of all walks of life are wailing, and on the other hand, I obviously feel that the traffic on the street is very congested; On the one hand, it feels thriving and everything is good, and on the other hand, the actual turnover has not increased significantly! Q: Am I the only one who has this feeling of chaos? How do you feel and how do you actually feel?
Direct sales, micro-business, most of them do (direct) sales; Only since the beginning of myself, the concept of direct "elimination" established 20 years ago has always advocated the community expansion of self-use teams! And this is the inevitable trend of organizing marketing under the performance of new retail!
In the future society, everyone may be famous in 15 minutes.When a beam of light shines into darkness, that light is also sinful. But if this light is willing to bear the blame, it will be the savior!Andy warhol.
When I get through this embarrassment and taste loneliness alone, I will reconcile with ...... world with a smile
We wanted to create a world, but in the end the world collapsed.Tiexi District" director Wang Bing.
Life teaches us that people close to each other do not gaze at each other, but look in the same direction.Except for thoughts, there is little that proves that a person is different from others. With thought, there is no need to prove it.Saint-Exupéry.
It is said that choice is greater than effort, and most people's choice has neither experience nor prescription. Therefore, it seems stupid and blind, and occasionally gains, but it only grows more green and green, and the leeks are verdant.
The rapid decline of the middle class and the pseudo-middle class for more than three years is rapidly evolving into the largest bonanza under high temperature and high pressure. Over the next three years, how these deposits are mined and mined will determine the redistribution of wealth.
Food delivery, live streaming, and online car-hailing are the largest employment reservoirs in the post-epidemic era, and they are rapidly saturated.
As a direct selling industry that functions as a traditional employment reservoir, there is definite information that the State Administration for Market Regulation is meeting with several of China's major foreign investment leaders to discuss the issue of reopening multi-level direct selling (in fact, it is a public admission of pyramid marketing), indicating that meat eaters are forced to fulfill their WTO commitments due to the employment situation.
The opening up of multi-level direct selling will quickly reshape the food chain of organizational marketing in the 90s. The flying of the sickle will surely re-establish a group of new rich classes. And this batch of leeks, who may have never been rich, will become meat eaters again.
I've always been asked about the impact of U.S.-China relations on the marketing industry. As a bottle-and-can-can industry, you only need to look at whether Coca-Cola and KFC, other hostile countries of the United States, and whether Unilever and Procter & Gamble are affected.
In the game of great powers, it is basically not the turn of the game in the field of people's livelihood consumption. This is true even during the war.
People who like to work part-time are basically a disease and an addiction. If you don't let him do this, he will do that; He doesn't like to do this and will go to the other. Therefore, how to let him stay in a good place and do well is the core competitiveness of a business model. It is necessary to solve their pain points so that they can stay, not create pain points for them! They won't hate you, but they'll make you instantly infamous!
Most of the organizational marketing companies like to rely on **, and this group of people who like to work part-time flock to them, but they often do not have the ability to keep them well. Therefore, there is always a scene of chaos and abandonment, which is similar to the emotional story of Mr. Wang Feng.
A good enterprise and its collaborators are the dual cultivation of emotions and materials, rather than the first **, then PUA, and finally the rabbit and the dog cooking.
Good x, will die from illegal pyramid schemes and tax problems. Because it is enough to reduce the dimension, they do not have an ethical protection mechanism, and they must ascend to the dimension later to become bigger. But the price of ascending to the dimension is tantamount to a catastrophe.
The most perfect form of slavery is to make slaves think that they are their masters. The perfect prison is one where the inmates don't know they're in prison. Make them love their chains, and make them think that if they lose their chains, they will have nothing!The highest level of slavery is PUA! And basically, all the corporate visions that start from good intentions have similar characteristics! Therefore, you don't have to look at the political scene every day, just look at those companies that have a grand vision, but their original intentions have changed! They're basically on a similar curse!Adous Huxley, Brave New World
What is most needed for a normal and sustainable development organization is the balance and balance of power, and the multi-faceted game of interests, rather than individual will! No one is a great infallible utopian builder! Whether he is a politician or an entrepreneur!
The system is always greater than human nature, when the balance is broken and the system is swallowed, the evil of human nature will be released!
When you have an opinion, you have an enemy; The more you know, the fewer people will know you. Don't talk to someone who is far removed from your values, he will never understand you. Looking around, all of them look like cordyceps, the upper body is non-vegetable, and the lower body is maggots.
When a whale falls, everything is born! The collapse of Ottoman Turkey and the decline of the British Empire brought about a century-old and confusing situation in the Middle East today.
In the next three years, who knows what will happen!
If the heart does not die, the Tao will not live. Virtue is not lonely, there must be neighbors.
Don't always think about being gregarious, swans are also guilty in the world of crows. There are many circles in life, and there is no need to go around everyone. It's not that you don't have the ability to get along with people, it's that you don't have the interest in acting on the spot.
Our consistent way of thinking is: if you can't solve the problem, first solve the person who raised the problem!
All opinions that are based on the position behind it, it may be sincere, even well-intentioned, but it is also the furthest from the truth. Not to mention the hypocritical, malicious ......
What is the function of reading, is to distinguish between position, facts, truth and logic!
PUA with Stockholm Syndrome, often also sincerely!
Moving the thinking of the poor is moving the cheese of the rich.
One day, I watched Westworld 3 and came up with a sentence:Those girls who want to attract the attention of the rich by pretending to be celebrities in order to achieve the goal of marrying into a wealthy family are most likely to attract fake rich people who are also created through "spelling".The so-called self is the part of "your own choice" that transcends the part that can be systemaized.
This is the original meaning of the sun arch.
That's why the various gatherings of the network gatherers often come with a group of people with the same purpose!
In almost every city, there is a group of such people, such gatherings! ...... such as the "cheongsam meeting".
Multiplication is the essential attribute of organizational marketing.
In other words, fission is the essential attribute of social e-commerce.
If a thing has no essence, it is nothing!
Stupidity is not innate. Stupidity is educated.
Those who are willing to give up their freedom in exchange for security end up with neither freedom nor security.The most important thing between freedom and security is a contract! Unilateral loyalty without the spirit of an equal contract is foolish loyalty!Hayek.
All loyalty is a self-PUA process based on the measurement of long and short interests!
So, the best way is to be true to yourself.
The front-end social e-commerce gene is sufficient, and all kinds of live broadcasts, self-sufficiency stores, small stores, Weibo, Moments, independent blogs ......All of them can become traffic entrances.
Once this traffic portal can be aggregated and retained on a subscription-based platform, continuous monetization will occur.
IP creation, private domain activation, public domain drainage, community operation, organizational fission, platform monetization, continuous subscription ......This is the basic context and logic of social e-commerce.
If it is the other way around, it becomes that you want to make a lot of money, you join a direct selling company, and if you want to make a lot of money, you have to multiply, and you have daily meetings with a group of people**, and you will develop the people around you, and finally you will become infamous ......
Which one do you prefer? What is Evolution? Here it is.
Don't force me to push the context and words I pushed to you ten years ago are still useful! What is the business model in the cloud era, influencing business law, light entrepreneurship, slow life, 、......
Let's see how many years Teacher Tianwen hasn't used it!
There are also ** talking about consumption to get rich, consumers, environmental protection supermarkets, and the seven-step 、...... of success
What is the root cause of your insecurity? What is the nature of anxiety? It's you who lose control of your business.
Why is this happening? Because you don't have an IP. Your destiny is in the hands of the platform. And what is the essence of IP? It's the ability to monetize across platforms.
Every time the platform humiliates you, it is the result of your lack of progress.
For a long time, extreme dimensionality reduction brings extreme speed, extreme speed brings extreme madness, and extreme madness brings ultimate risk! It's not far from killing pigs!
Avoid tax obligations by paying the difference in cash! The income from "business" becomes illegal income! It seems that the clever "pyramid scheme" evasion is actually the sword of Damocles on the line of life and death.
The ecology brought by a system, you have to see who it attracts? Who is it that walks? If more and more excellent and hard-working people leave, and attract a group of undisciplined scythes or delicate volume kings, then shouldn't we reflect on the logic of the system itself There is a serious problem?!
System is the foundation of ecology.
The basic logic of social e-commerce, fission is the essence! But the essential premise of this is that you need to position your IP accurately and manage it well, and the public domain can be naturally and slowly imported into the private domain, while activating it requires you to have high-dimensional wisdom to influence the output, choice, and choice of fans to follow you.
The essence of those ecosystems that desperately pull groups, collect large-scale lists, have no brains, and operate in a very low dimensionality reduction method is the cutting leeks brought about by consumption downgrading!
You know what pattern I'm talking about!
Amazon CEO Bezos once said: If you put your vision of everything you do within three years, there will be many people competing with you; But if you look at the next seven years, there will be very few people who can compete with you, because very few people are willing to take such a long-term view.
So, let them roll away, I'll lie flat for the future!
Cabbage:The most important thing in life is choice, three core values: 1. Do the difficult but right thing (I am doing it); 2. Do what you are destined to do, what you are good at (I am doing it); 3. Love (I'm doing it)!Forced to participate in the involution, but because I don't want to roll in my heart, it leads to people who look like vegetables.
Strategy is not what to say, strategy is action (I'm doing it).Jensen Huang.
I don't feel bad about myself, I haven't lost weight, and I'm hopeful for the future. The weather was fantastic. The money is almost non-existent.In the field of consumer insight, in addition to a large number of traditional state-owned enterprise stereotypes, I am afraid that the rest of the enterprises are all kinds of direct selling enterprises! Why? I think one of the most basic common denominators is that they all have strong PUA consumer (customers and distributors) genes!Chekov.
One of the biggest paradoxes of direct selling companies is: on the one hand, they have to use hope to fool dealers into retiring and being financially free; On the one hand, PUA dealers must never retire and work hard for it all their lives.
Just look at whether a person is awesome or not, and see if his students are awesome or not.
If his students look like brain-dead, all kinds of gratitude Dade! Basically, that's how the level of this teacher is.
I remember that Chen Danqing once said a sentence that roughly means: If you are my student fans, it is a very shameful thing for you to come to me to take pictures.
so……My teachers have to be cows, and so have my students. Of course I don't need cows.
People judge their positions by right and wrong, and dogs admit right and wrong by their owners!
It depends on luck to make money, and it depends on strength to keep money.
Most people mistakenly regard making money as their own strength!
When heaven and earth come together, heroes are not free!
Sit back and die, or live to die?